Transcript Don`t gamble with your SEO!

Don’t gamble with your SEO!
Stefano Gorgoni
27/11/2013
About me
• SEO since 2004: E-Commerce, Travel, Local
SEO
• Since 2010, in Malta working in the iGaming
industry
• Working in Betsson
(http://betssonab.com/en/)
SEO & Gambling?
Black hat? No way!
Don’t gamble with your SEO
Avoid risks!
Risks to avoid
•
•
•
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Penalties
Algorithm updates
Mistakes!
Competitors…
Avoid penalties
• No tricks. Avoid these :
http://blog.kissmetrics.com/penalized-bygoogle/
• SEO is not about tricks!
Algorithm updates
Stop being afraid of next update!
• Google’s goal is to offer its users the best
experience.
• Your goal is to be part of that experience!
Avoid mistakes
Maintenance
Every day…
… check your website!
• Google Webmaster Tools
https://www.google.com/w
ebmasters/tools/
• Screaming Frog SEO Spider
Tool
http://www.screamingfrog.c
o.uk/seo-spider/
Competitors
• Competitors can rank better…
• … or they can try to ruin your ranking!
Disavow!
• https://www.google.com/webmasters/tools/d
isavow-links-main
Find new links
Backlink tools
• Ahrefs https://ahrefs.com/
• Majestic SEO https://www.majesticseo.com/
• Link Research Tools
https://www.linkresearchtools.com/toolkit/
Link Detox Tool
What to do
Passive SEO and Active SEO:
http://sethgodin.typepad.com/seths_blog/2006
/06/seo_passive_vs_.html
After fixing (and while preventing) all the issues,
it’s time to do something more. What?
• Content
• Get popular (and get links!)
Keyword Research
• Google Keyword Planner
https://adwords.google.com/ko/KeywordPlan
ner/Home
• GWT
https://www.google.com/webmasters/tools/
• Search Metrics
http://www.searchmetrics.com/
• SEMrush http://www.semrush.com/
• Competitors https://www.google.com/ 
Potential traffic
• With Google Keyword Planner…
Keyword
free games
Google.co.uk Rank
Avg. monthly searches
101
301000
online casino
59
60500
casino
55
40500
free games online
101
33100
roulette
101
27100
blackjack
101
22200
arcade games
101
12100
casino games
23
12100
free slots
101
9900
online blackjack
101
9900
Potential traffic
• With Search Metrics…
Competitors backlinks
• Ahrefs, Majestic, LinkResearchTools
• LRT: Competitive Research (4 tools)
– Competitive Keyword Analyzer
– Competitive Link Velocity
– Competitive Link Detox
– Competitive Landscape Analyzer
Competitive Landscape Analyzer
SEO is…
• A process that never ends
• A mindset that has to be shared
Questions?
That’s all folks!
Thank you!
Stefano Gorgoni
http://www.linkedin.com/in/stefanogorgoni