Transcript Document
HFTP Research Institute Know Your Benefits!
Q & A
• • • Where is the HFTP Research Institute located?
– University of Houston In what year was the HFTP Research Institute established?
– 2001 How many people work at the HFTP Research Institute?
– Just Me!
Introduction
• • • The RI was established in January 2001 Purpose – Help HFTP reach its Big Audacious Goal of being the primary resource on hospitality finance and technology Basic Responsibilities – Answer questions from the membership – Conduct the HFTP Compensation and Benefits Survey
Resources
• • • • Published Literature – University Databases/Resources • Journals • Magazines • Textbooks Internet Industry Professionals HFTP Members
Member Questions
• Types of Questions – Accounting • What is the common practice for accounting for chargebacks at hotels?
– Finance • Do you have any reports or financial data on golf clubs or golf courses?
– Technology • I am working on an IT strategic plan. Do you have any resources to help guide me through the process?
– Tax • What are the advantages and disadvantages of being a 501c(3) vs. a for profit corporation?
– Legal • I am researching Whistle-Blower companies for my company. Could you provide a list of companies that work with the hospitality industry?
– Human Resources • Can you provide a sample job description for a hotel controller or director of finance?
Limitations
• • • • • Vendors – Can you recommend …?
Published Literature – What is the turnover ratio for items in the hotel gift shop?
Tax – If our club, in Florida, only offers valet parking is the fee you charge for the labor of the valet parkers taxable?
Legal – Can you provide advice on …?
Pricing – We need to purchase a new PMS. Can you tell us how much it will cost?
Research Projects
• • • How are research initiatives chosen?
– – Multiple questions over time Benefit a large section of the HFTP membership – Easily researched How is the research conducted?
– – Survey Research Literature Review How many projects per year?
– Typically 3 projects by the RI
Recent Research
• • • • Traveler Technology Survey – What technologies are travelers using/bringing to hotels?
Hotel Transition Checklist – Developing a master checklist for hotel operators IT Managers – What they wish others knew/understood about IT which would make their jobs easier.
Compensation and Benefits Survey – Salary and compensation survey of the HFTP membership
• • • • •
Traveler Technology Survey
Respondent Information Distribution – March 2013 – HFTP Membership Responses – 59%: Accounting/Finance Positions – 11%: Technology Positions Location: – 78%: USA – 10%: Canada – Others: Australia, El Salvador, Hong Kong, Japan, Macau, Mexico, Spain, St. Maarten, and The Netherlands Industry – 33%: Lodging – 24%: Clubs under 24 24 to 33 5% 12,50% Age Range: – 5%: Under 24 – – 13%: 24 to 33 20%: 34 to 43 – – 50%: 44 to 63 13%: 64 to 73 34 to 43 44 to 53 54 to 63 64 to 73 12,50% 20% 25% 25%
• • • • •
Traveler Technology Survey
Guest Technologies What are the top deciding factors for hotel guests when they are choosing a place to stay?
– 82%: Free WiFi – – 62%: Free Breakfast 32%: In-room Technology What technologies would guests prefer to see in their hotel guest room?
– 95%: WiFi (reliable) – 88%: Television – 43%: Alarm Clock – 30%: iPad or Tablet PC What type of television should I be investing in to put into our hotel guest rooms?
– 80%: HDTV – 65%: Flat Screen – 32%: Smart TV/Internet TV?
How many mobile devices are guests carrying with them and utilizing while staying in our hotel? 3 devices or More – 95%: Mobile/Smartphone – 67%: Laptop Computer Should we provide each guest room with an iPad or tablet computer for the guests use? – 55%: Yes iPad or Tablet PC Alarm Clock Television WiFi 0% Smart TV/Internet TV Flat Screen HDTV Mobile or Smartphone Laptop Computer iPad or Tablet PC 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
• • •
Traveler Technology Survey
Mobile Technology and Social Media How many applications do you have installed on your mobile phone?
– 64%: 40 or less mobile apps – – What mobile apps do you use the most?
– – 25%: 40 to 80 applications 11%: More than 80 applications 62%: Facebook 47%: Google Search 70% 60% 50% 40% 30% 20% 10% 0% – 40%: The Weather Channel – 29%: LinkedIn – 22%: Pandora – 15%: Twitter What social media websites do travelers utilize when determining where they will stay while traveling?
– TripAdvisor – Expedia – AAA – Orbitz
HFTP Compensation and Benefits Survey
• • • • Biannual Survey Sent to HFTP Membership How many of you have filled the survey out in the past?
Regional Surveys/Reports Available
Other Duties as Necessary
• • • • Chapters – Staff Advisor for the UH Cougar Chapter – Greater Houston Chapter Board Member Work on various HFTP Initiatives – NCA Technology Project – Global Accounting Project – USALI Research Research Request Evaluations Q&A for The Bottomline
ProLinks Session
• • • • Topic: Presenting Financials Speakers: Tanya Venegas and Arlene Ramirez November 5 th Time: – 10 pm Central or – 9 am Hong Kong!
Future Research Initiatives
• • • We Need Your Help!
Compensation and Benefits Survey – Please complete and return Research Ideas – Please write down an idea on the cards provided