Transcript Document

CAMPUS FORUM
August 24, 2004
• Budget Reduction
Committees:
- Faculty
- Staff
- Horizontal
- Deans
• Consultants:
- Noel-Levitz
- STAMATS
- Peterson’s
- Dickmeyer
Tactical Plan (pdf)
Updated 08/03/04
The Michigan Tech
Plan(pdf)
2/28/04
Implementing Our Plan
Vision Initiatives
Mission
We prepare students to create the future.
Vision
Michigan Tech will be a national university of
choice.
Michigan Tech will be a nationally prominent and
internationally recognized technological university
which bridges technology and business and will
meet the needs of a global and technologically
rich society through excellence in undergraduate
and graduate education, scholarship, and
research.
Examples of Common
Interest Areas
Strategic Planning
Measurements—Measurables
Strategic Planning
Measurements—Goal
Measures
Four General Areas
Successful Initiatives (2001)
Guiding Principles
The success of our students will
always be the most important
measure of the success of the
institution.
Guiding Principles
Everyone’s contribution to our
success is needed, and will be
valued and rewarded.
Guiding Principles
Hallmarks of this University
- Creativity and Leadership
- Research
- Ethics
- Sustainability
- Diversity
- Quality of Life
Our mission
is to prepare students
to create the future.
Our vision is to be a
national university of choice.
- Choice for Students
- Choice for Faculty
- Choice for Staff
- Choice for Employers
- Choice for Governments and
Corporations
Nationally Ranked
Undergraduate
Programs
• Environmental Engineering (16th)
• Materials Engineering (18th)
• Mechanical Engineering (25th)
Nationally Ranked
Graduate Programs
• Environmental Engineering (18th)
• Materials Engineering (32nd)
• Mechanical Engineering (42nd)
• Civil Engineering (50th)
Stockdale Paradox
“You must never confuse your faith
that you will prevail in the end –
which you can never lose- with the
discipline to confront the most
brutal facts of your current reality.”
EDUCATION
• Undergraduate
- Psychology
- Wildlife Ecology &
Management
- Software Engineering
- Communication & Culture
Studies
Concentrations in:
- Construction Management
- Photonics
- Education Preparation
- Fish Biology
EDUCATION
• Graduate
- PhD Industrial Heritage & Archeology
- MS Forestry
- MS Forest Ecology & Management
- MS Applied Ecology
- MS Forest Molecular Genetics &
Biotechnology
- MS Business Administration
- MS Civil Engineering
- MS Environmental
RESEARCH
• Research Centers and Institutes
• ATDC
- Intellectual Properties
- Student Enterprise Program
- University Research and
Corporate Tenants
• SmartZone
ENROLLMENT &
MARKETING
• STAMATS
• Noel Levitz
• Peterson’s
• Budget Reduction Groups
• Strategic Planning Working Group
Recruitment and
Marketing Team
• Role of Recruitment and Marketing Teams
-Focus attention on marketing/recruitment
-Determine information needs
-Define a Recruitment & Marketing plan
-Establish timeline for implementation
-Serve in implementation/advisory capacity
to University
Recruitment Team
Mike Abbott
Chris Anderson
Mary Brunner
Julie Hendrickson
Robert Forget
Chris Gale
Bonnie Gorman
Travis Hutchins
Amy Monte
Sharron Paris
Dave Reed
Bill Roberts
Nick Rosencrans
Suzanne Sanregret
Bruce Seely
Patricia Sotirin
Alexis Troschinetz
Brad Wagner
Chris Williams
Dean Woodbeck
Marketing Team
Anand Ambardar
Lynn Artman
Jim Baker
John Briner
Jen Bzura
Peck Cho
Mary Durfee
Gina Goudge
Emil Groth
Pete Larsen
Steph Olsson
Brian Parmeter
Carrie Richards
David Stone
Bill Tembreull
Dennis Walikainen
Anne Wysocki
Strategic Recruitment
Goals
1. Actively engage the entire
University and others in
recruitment efforts.
2. Repackage/create new degree
programs.
3. Establish new and coordinated
efforts to recruit diverse and
underrepresented students.
Strategic Recruitment
Goals
4. Systematically utilize financial aid
programs to meet target enrollment
goals.
5. Emphasize and improve university
policies and programs to increase
retention.
6 Develop a long-term enrollment
management plan.
Strategic Marketing
Goals
1. Define the MTU story - branding our
product.
2. Redesign the current website.
3. 3.New efforts must be undertaken to
promote the University in the lower
peninsula of Michigan and targeted
out-of-state markets.
About MTU
Academics
Admissions
Campus Life
Campus Store
Employment
Entertainment
Giving to MTU
News
Research
Calendar
Breaking News: Orientation 2004 • Football vs. NMU • Physicist research • More News
Michigan Technological University
Houghton, Michigan
49931-1295
1-888-MTU-1885
Strategic Marketing
Goals
4. Improve communication for all
constituents connected to the
University.
5. Form a Tech Team to get
everyone on-board marketing
the University.
Operations
• E-Commerce Plan
• On-Line Payment
• Restructuring Auxiliaries and
Information Technology
Blue Ribbon Panel on IT
• Update Computing Strategy
• Review the role, membership
and purpose of the Computing
Executive Committee (CEX)
and the Computing Advisory
Committee (CAC)
• Review the role of central IT
Blue Ribbon Panel on IT
•
•
•
•
•
Scott Ackerman
Linda Ott
Warren Perger
Kevin Raber
Dave Reed (chair)
RESOURCES
• Enrollment
- Enrollment and Marketing
Plan
- Pricing/Discounting
Pricing/Discounting
Blue Ribbon Panel
•
•
•
•
•
Scott Amos
Deborah Lassila
Sharron Paris
Bruce Seely
Robert Warrington (chair)
RESOURCES
• Distance Learning
- General Fund
RESOURCES
• Research
- Intellectual Property
Revenue
- GRA Tuition
- Research Activity
RESOURCES
• State Funding
- Lt. Gov. Cherry’s Higher
Education Commission
RESOURCES
• Investments
- Board of Control Approval
- Working with Senate
- Working with Faculty &
Staff Investment Committee
RESOURCES
• Philanthropy
- MTF Operating Fees Reduction
- New Leadership
- Training/Toolbox