Transcript 幻灯片 1

新职业英语
深圳职业技术学院应用外国语学院
Unit 1 Design Liaison
1
Warming-up
6
Writing
2
Reading A
7
Project
3
Listening
8
4
Speaking
9
Self-evaluation
5
Reading B
10
Grammar
Vocabulary and Structure
< Back
Unit 1 Design Liaison
Warming-up
Task 1
Task 2
Home
Unit 1 Design Liaison
Warming-up
C
A
B
D
Next >
Home
Task 2
The following statements describe the work Jane
did for a design project. Arrange them in time
order and explain to your partner.
1
b
a. Answered a call from her friend asking about
a possible logo design project.
2
a
b. Sent her company’s brochure to a friend she
met by chance.
3
e
c. Wrote an agreement for her manager, based
on an existing one.
4
d
d. Got approval for the project to be finished before
December 1.
5
c
e. Understood that the logo should have a simple design.
Unit 1 Design Liaison
Reading A
Background Information
Task 1
Text
Task 2
Task 3
Task 4
Home
Reading A
1. Langhorne
Langhorne is a borough in Bucks County, Pennsylvania,
United States. The population was 1,981 at the 2000
census. The name “Langhorne” is also used broadly to
include the surrounding townships encompassed by ZIP
Code 19047. Sesame Place, while physically located in
surrounding Middletown Township, has Langhorne as its
mailing address. Langhorne Borough is about 6 miles west of
the Delaware River. Langhorne Manor is a separate borough
that borders Langhorne proper to the south.
Reading A
2. Logo
A logo is a design, graphical representation, image or
symbol that represents a business or an organization. Logos were
initially used to distinguish or differentiate products, assisting
purchasers in finding the products they prefer. When products
were marked with a logo which a consumer was familiar they
would naturally assume certain level of quality or value, even if he
had not previously used that specific product. Now many
companies not only have a company logo, but they have a logo to
represent each of their products or product lines. The company or
product logo typically appears on all printed media or websites
that are associated with the company or product.
Reading A
3. Logo design
A logo is really more than just a graphic, and logo design is
part of a larger marketing concept. Marketers usually take specific
care when selecting a logo, and they give a lot of thought about
what they want their customers to identify with the company or
product logo. Logo design is of immense importance and must
compliment your business strategy as it often helps form the
customer’s first impression of your business and products. Logo
designs can consist of symbols, text or a combination of both.
Prior to the creation of a logo for your organization or product,
conduct research on what sort of logo designs appeal to your key
demographic.
Reading A
Also ensure that your logo design reflects the goods or
services offered by your organization and that your logo
design adds some meaning and value to your business
plan. A good logo design can help establish a unique
identity to your business or product, help differentiate your
product from similar products in the market, show
customers and clients your organization’s professional
approach to business as well as attract a new customer
base.
Unit 1 Design Liaison
Task 1
Reading A
Before reading the passage, see how much you
know about logo design by answering the
following questions.
1. What is the purpose of a company’s logo?
2. What makes a logo design company different
from others?
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Unit 1 Design Liaison
Reading A
Profile of Logo Design Guru
Founded in 2003 and based in Langhorne,
Pennsylvania, Logo Design Guru is dedicated to
providing affordable design services to small and
start-up businesses to help them build their brands’
identities. We aim to provide quality, cost effective
branding solutions for our customers all over the
world. We try our best to maintain a professional
and ethical work environment that fosters creativity,
teamwork and communication.
Next >
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Reading A
Logo Design Guru has an excellent reputation
for professional logo design services. The logo
design team consists of highly trained individuals
with a wealth of graphic design knowledge and
experience to assist customers every step of the
way through the logo design project. Our friendly
and knowledgeable sales and support team is
available through phone, email and live chat for
design consultation and technical support. And our
staff is dedicated to our customers’ 100%
satisfaction.
Reading A
Logo Design Guru has integrated a number of
tools in order to streamline the communication
process, measure customer satisfaction and deliver
additional services to our clients that can help their
business. Our user-friendly system allows for quick
viewing, feedback and communication directly to the
designers.
Logo Design Guru has successfully designed
over 10,000 logos for clients in every industry
imaginable. We have also designed thousands of
business cards, brochures, postcards, presentation
folders and more.
Reading A
Our clients put their trust in our hands when
they team up with Logo Design Guru. With the
initial trust, a mutually beneficial relationship starts,
and we strive to build a long-lasting relationship.
We consider our clients as our partners and adopt
genuine interest in the growth of our clients’
businesses. We employ creative strategies to
deliver effective solutions that provide our clients
with significant value.
Reading A
Logo Design Guru delivers 100% custom
logos and websites and outstanding service at
prices you can afford. From the first concept to
the final drawing, Logo Design Guru’s awardwinning designers will build you an image so
perfect that every time you see your logo, you will
be proud of it and your business.
Reading A
格鲁标识设计公司简介
格鲁标识设计公司成立于2003年，总部设在宾夕法尼
亚州兰格霍恩市。本公司致力于为小企业及新创办企业提供
价格合理的标识设计服务，以帮助其创建品牌形象。本公司
旨在为全球客户提供质优价廉的品牌创建方案，努力营造专
业化、人性化的工作环境，以培养员工的创造力、团队精神，
促进沟通与交流。
Reading A
本公司标识设计服务水准专业、信誉卓著。设计团
队成员训练有素，具有丰富的平面设计知识及设计经验，
在标识设计项目的每个环节都能为客户提供服务与帮助。
本公司销售与技术支持团队热情友好,专业知识渊博，
客户可通过电话、电邮或视频向他们寻求设计咨询与技
术支持，他们会尽最大努力使客户百分之百满意。
Reading A
本公司综合采用多种沟通工具，以便简化沟通程
序，评估客户满意度，为客户提供有助于其业务发展
的附加服务。本公司制度以用户为本，客户可及时查
看设计方案，直接与设计人员沟通并反馈意见。
迄今为止，本公司已成功地为各行业客户设计出
上万款标识，以及数千种名片、宣传册、明信片和演
示文件夹等。
Reading A
与本公司合作的客户给予我们充分的信任，这是
双方互利关系开始的基础，本公司希望与客户建立长
期合作关系，视客户为伙伴，真诚期望帮助客户业务
发展壮大，公司采用创意性策略，为客户提供能从中
获益的有效方案。
Reading A
格鲁标识设计公司向客户提供100%为其量身定做的
标识、网页设计及相关服务，价格合理。从最初立意到
最终成图，本公司的获奖设计师们将为您打造完美形象，
使您每次看到自己公司的标识，都会为它、为公司感到
自豪。
Unit 1 Design Liaison
dedicated
be dedicated to
adj.
Reading A
献身于某事物的，专心致志的
献身于，致力于
e.g. 1. Her life is dedicated to the cause of science.
她献身于科学事业。
2. Shell is dedicated to the research, innovation
and delivery of leading product solutions for
the MQC industry.
壳牌致力于对MQC行业领先的产品解决方案的研究、创
新以及交付。
Unit 1 Design Liaison
Reading A
Useful expressions:
be dedicated to...: 献身于······
dedicate oneself to...: 献身于······
dedicate one’s life to...: 献身于······
dedicate ... to sb.: 把（作品）奉献给某人
Unit 1 Design Liaison
affordable
adj.
Reading A
负担得起的，可承受的，合理的
e.g. 1. In big cities, taxis are plentiful and affordable
for the middle-class.
在中国的大城市中,大量而充足的出租车也许更加适合
中产阶级的消费能力。
2. Finding an affordable apartment will be difficult.
要找到一间付得起的公寓是件难事。
Unit 1 Design Liaison
maintain
v.
Reading A
维持，保持，继续
e.g. 1. In order to maintain physical well being, a
person should eat wholesome food and get
sufficient exercise.
为了维持身体健康，一个人应该吃有益健康的食
品，并经常锻炼身体。
2. Part of my job is to maintain good relationship
with our suppliers.
我的部分工作是同我们的供应商保持良好的关系。
Unit 1 Design Liaison
foster
v.
Reading A
培养，培育，鼓励，促进
e.g. 1. It is important to foster a good and healthy
company image.
树立企业的良好形象是很重要的。
2. You should foster the thought of serving the
people.
你应当树立为人民服务的思想。
Unit 1 Design Liaison
knowledgeable
Reading A
adj.
知识渊博的，有见识的
e.g. 1. He made some knowledgeable remarks at
the meeting.
他在会上的发言颇有见地。
2. Most importantly, a supervisor must be very
knowledgeable about his company's business.
最重要的是，主管必须对公司的业务非常了解。
Unit 1 Design Liaison
integrate
v.
Reading A
纳入，融合，结合
e.g. 1. I am trying to integrate the different
sections of my work into a single report.
我正设法用一份报告总结我工作中各个不同的部分。
2. It has been very difficult to integrate all of the
local agencies into the national organization.
将所有的地方机构合并为全国性的机构一直非常困难。
Unit 1 Design Liaison
Reading A
Useful expressions:
integrate A into B: 使······并入······
integrate A with B: 使······与······结合
Unit 1 Design Liaison
streamline
v.
Reading A
提高，精简
e.g. 1. We must streamline our production procedures.
我们必须精简生产程序以提高效率。
2. The new manager aims to streamline the office.
新经理力图提高办公室效率。
Unit 1 Design Liaison
allow for
v.
Reading A
考虑到，估计到
e.g. 1. We must allow for his inexperience.
我们必须考虑到他缺乏经验。
2. The journey usually takes six weeks but you
should allow for delays caused by bad weather.
这段旅程通常需六周时间, 但你应当把坏天气造成的
延误也要考虑进去。
Unit 1 Design Liaison
imaginable
adj.
Reading A
可想象的，想象得到的
e.g. 1. They tried every means imaginable to finish
the project on schedule.
他们尽一切可能按期完成项目。
2. We had the greatest difficulty imaginable getting
here in time.
我们为了及时赶到此地，经历了可能想见的最大的困难。
Unit 1 Design Liaison
team up
v.
Reading A
一起工作，合作
e.g. 1. It’s your turn to team up with Johnson this time.
这次该你和Johnson合作了。
2. The two companies have teamed up to develop
a new racing car.
那两家公司已合作研制新型赛车。
Unit 1 Design Liaison
strive
v.
Reading A
努力，奋斗
e.g. 1. We need to strive hard to make greater progress.
要取得更大进步，我们必须加倍努力。
2. Strive for the best, prepare for the worst.
做最坏的打算，争取最好的结果。
Useful Expressions:
strive after/for sth. 为······奋斗；力求······ ；争取······
strive toward sth. 向······奋进；为······而努力
Unit 1 Design Liaison
adopt
v.
Reading A
采纳，采取
e.g. 1. They adopted some new methods of teaching
this term.
本学期他们采用了一些新的教学手段。
2. We must adopt the strategy of sustainable
development owing to the limited resources.
由于资源不足，我们必须实施可持续发展战略。
Unit 1 Design Liaison
Task 2
Reading A
Read the passage and match each paragraph with
the corresponding aspect of the company.
Paragraph 1
Service
Paragraph 2
Commitment
Paragraph 3
Technology
Paragraph 4
Mission
Paragraph 5
Experience
Paragraph 6
Partnership
Unit 1 Design Liaison
Task 3
Reading A
Read the passage again and tick off the facts
mentioned about the company.
√
√
√
history

logo design packages
√
√
√
√
√
talented designers

payment policy
location
target customers
direct communication
past design work
customers’ satisfaction
affordable price
Unit 1 Design Liaison
Reading A
Task 4 When introducing your logo design company, what
else could you talk about besides the points
mentioned in the passage? Discuss with your
classmates.
Unit 1 Design Liaison
Listening
Task 1
Task 2
Task 3
Task 4
Task 5
Home
Unit 1 Design Liaison
Listening
Task 1 The receptionist of Logo Design Guru is answering
a call from a client. Listen to the conversation and
match the people with the correct information.
Script
Unit 1 Design Liaison
Listening
Task 1 Script
Receptionist: Good morning. This is Logo Desig Guru.
Sam:
Good morning. May I speak to Mr。 Black, the manager of Customer
Service Department?
Receptionist: Sorry. Mr. Black is in a meeting now.
Can I help you?
Sam:
This is Sam Smith, calling from
California. I read your advertisement on
your website.
Receptionist: Is there anything particular you are
interested in?
Sam:
Yes, I＇m interested in your logo design.
Unit 1 Design Liaison
Task 2
Listening
Jane is answering Sam’s questions on the phone.
Listen to the conversation and fill in the blanks
with what you hear.
Unit 1 Design Liaison
Listening
Marketing Department
Jane: Good morning. This is Jane. Can I help you?
Sam: Hello, Jane. This is Sam Smith, manager of 1
at
Word of Sports. I’d like to know something about your
logo design services.
picked
out you. I feel
Jane: Hello, Mr. Smith, nice to get
to know
honored that you’ve 2
our company.attractive logo
Sam: Our company is new. We need an
3
for it.
Jane: I see. We will work on a designreflects
for your company logo
until you are absolutely certain it accurately 4__
your corporate image.you may have
Sam: What if I have my own idea for the company logo?
Jane: We’ll be glad to consider any ideas 5
for your logo
once you have chosen our services.
Sam: That sounds great.
Unit 1 Design Liaison
Task 3
Listening
Jane is arranging an appointment with Sam. Listen
to the conversation and choose the best answer to
each of the following questions.
1. What did Jane check before she decided on the appointment
time with Sam?
A. Memo.
C. Notebook.
√B. Schedule.
2. What will Jane do first the next morning?
√A. Attend a meeting.
B. Print meeting minutes.
C. Arrange a meeting.
Script
Unit 1 Design Liaison
Listening
Jane is arranging an appointment with Sam. Listen
to the conversation and choose the best answer to
each of the following questions.
3. What did Sam think about the appointment time Jane
suggested?
A. Too early.
B. Too late.
√C. Acceptable.
Task 3
4. What time the next morning did they finally decide to meet?
A. 10:00.
B. 9:30.
C. 9:13.
√
5. Which is Sam’s telephone number?
A. 877-525-92768.
B. 877-525-92786.
C. 877-525-92876.
√
Script
Unit 1 Design Liaison
Listening
Task 3 Script
Sam: Jane, I’m impressed by what you said. Could　we meet to discuss your services a
little　more?
Jane: Sure, I’d like that. When would it be
convenient for you, Mr. Smith?
Sam: How about 9:30 tomorrow morning?
Jane: Let me check my schedule. Please wait a
moment.
Sam: No problem.
Jane: Er... I’m sorry, Mr. Smith, I have to attend a　meeting first tomorrow morning. I wonder　whether it would be convenient to
Unit 1 Design Liaison
Task 4
Listening
Jane is answering a call from Sam about changing
the appointment time. Listen to the conversation
and complete the following notepad with the
revised message.
Two o’clock this afternoon / 2:00 pm
Queen Road
West
New Century Building
The eighteenth / 18th
1812
Script
Unit 1 Design Liaison
Listening
Task 4 Script
Sam: Hello, Jane? This is Sam Smith.
Jane: Hello, Mr. Smith.
Sam: I’m afraid I have to postpone our appointment
because something urgent has happened.
Jane: That’s all right. Would you like to reschedule it?
Sam: Could I suggest two o’clock this afternoon
instead, if it’s all right with you?
Jane: Er…yes, that will be OK.
Sam: Thank you very much. By the way, could you tell
me how to get to your office?
Jane: How will you be coming, by car or by bus?
Sam: I will be coming by car.
Unit 1 Design Liaison
Listening
Task 5 Jane is meeting Sam in her office. Listen to the
conversation and answer the following questions.
1. What product does Sam’s company sell?
____________________________________________
They sell sportswear.
2. How long does it take to design a sample logo?
____________________________________________
3-5 days.
3. What else is in the folder in addition to the company profile and
price list?
____________________________________________
A logo catalog.
4. Where can Sam find Jane’s email address?
____________________________________________
On Jane’s business card.
5. When will Sam contact Jane again?
____________________________________________
Within the week.
Script
Unit 1 Design Liaison
Listening
Task 5 Script
Sam: Nice to meet you, Jane. I’m Sam Smith.
Jane: Nice to meet you, Mr. Smith. I’m so pleased you
could come. Will you sit here, please?
Sam: Thank you. Jane, my main purpose in coming here
is to learn more about what you can do for our
company’s logo design.
Jane: I’ll be glad to tell you what you need to know.
Sam: Our company was established last month. We sell
sportswear, including referee and umpire
uniforms, team jerseys and sports equipment. We
need a company logo that will attract customers.
Jane: No problem. We provide the highest level of
Unit 1 Design Liaison
Speaking
Task 1
Task 2
Task 3
Task 4
Home
Unit 1 Design Liaison
Speaking
Task 1 Work in pairs. Practice making short phone calls with
the words provided according to the example below.
Unit 1 Design Liaison
Speaking
Task 2 Work in pairs. Suppose the manager of Lucky Food
Company wants to ask Logo Design Guru about web
design. Practice making an appointment by telephone
with reference to the expressions below.
Unit 1 Design Liaison
Speaking
Task 3 Work in pairs. The assistant designer of Logo Design
Guru is meeting the manager of Lucky Food Company
in his/her office. Role-play it according to the
instructions below.
Unit 1 Design Liaison
Speaking
Task 4 Work in pairs. Lucky Food Company specializes
in developing, farming, processing and
exporting fresh produce, frozen fruits and
vegetables. Practice making an enquiry about
logo design with the help of the instructions
below.
Unit 1 Design Liaison
Speaking
Unit 1 Design Liaison
Reading B
Text
Task 1
Task 2
Task 3
Home
Unit 1 Design Liaison
Reading B
Dear Jane,
Having visited your website and read carefully the
brochures you gave me, we are very interested in using
your logo design services. As you know, our company,
World of Sports, is a sportswear retailer based in San
Diego, California. We sell to school boards referee and
umpire uniforms as well as equipment for football and
other sports. We also sell team jerseys. So we would like
a logo aiming at target clients such as referees, umpires,
and sports officials (league presidents, school board
purchasing agents, etc.).
Unit 1 Design Liaison
Reading B
The logo design needs to be sporty, exciting, modern
and energetic. And it is to be of two colors, red and
grey. Our company slogan is “The Official’s Locker
Room”. The logo design will be placed on promotional
products as well. It should not be too busy as it will
also be embroidered on shirts and hats. While our
main products may appear to be geared towards
football and football referees, we do not want a
football as part of our logo. We want it to be generic
to all sports.
Unit 1 Design Liaison
Reading B
Before we sign an agreement, could you please quote us
a firm price and tell us your turnaround time for logo
design? It is important that we have our work done on
an affordable budget and schedule.
Looking forward to hearing from you soon.
Sam Smith
Unit 1 Design Liaison
Reading B
亲爱的简:
在访问过你们的网站并阅读你们的宣传手册之后，我公
司对贵公司的标识设计服务很感兴趣。正如你所知，我公
司 — 运动世界公司 — 是一家总部设在加州圣地亚哥的运
动服零售商，向各校董会销售与足球及其它项目有关的体育
器材、裁判服，同时还出售球队队服。因此，我公司需要一
个以裁判、体育官员（联盟主席，校董会采购代理商）为目
标客户群的标识设计。
Unit 1 Design Liaison
Reading B
该标识应动感、振奋人心、充满现代感、富于活力，
采 用 红 色 和 灰 色 ， 并 带 有 本 公 司 宣 传 口 号 “ The
Official’s Locker Room”。该标识将印在促销产品上。
由于它会绣在衬衫和帽子上，因此不能太复杂。尽管我公
司的主要产品均针对足球运动及足球裁判，但我们不希望
标识里出现足球，因为我们希望该标识通用于所有体育项
目。
Unit 1 Design Liaison
Reading B
在协议签署前，能否向我公司报实盘并告知标识设计
周期，以便我方安排预算和时间？
盼复。
山姆·史密斯
Unit 1 Design Liaison
Reading B
Task 1 Read the above email and complete the following table.
Client Information
Name
World of Sports
Location
San Diego,
California
Line of
Business
sportswear
retailer
referees,
Target
umpires and
Customers sports officials
General
Requirements
sporty,
exciting,
modern
and
energetic
Specific Requirements
*be of two colors, red and grey
*be with the company slogan
*be imprinted on promotional
products
*be embroidered on shirts and
hats
*not be too busy
*be generic to all sports
Next >
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Unit 1 Design Liaison
Reading B
Task 2 Match the following terms with their Chinese meanings.
Unit 1 Design Liaison
Reading B
Task 3 Translate the following passage into Chinese.
Fruity Mix is a health food
restaurant founded in 1978.
It serves all kinds of health
food
and
fruit
juice
smoothies.
The
target
audience is health-conscious
people aged between 25 and
50. The logo design is to be
illustrative with a simple but
catchy font, something not
too hi-tech. And the logo is
to be of three colors using
purple, black and gold. It
needs to suit the style of the
health food industry.
成立于1978年的“水果捞”
健康食品主题餐厅，主要供应各
类健康食品和果汁刨冰，目标客
户为年龄25至50岁的健康意识较
强的人群。因此，该餐厅的标识
设计应采用直观、醒目的字体，
采用紫、黑、金三种颜色，无需
添加太多高科技元素，应符合健
康食品行业的风格。
Unit 1 Design Liaison
Writing
Task 1
Task 2
Home
Unit 1 Design Liaison
Writing
Task 1 Suppose you are Jane. Write an email to Sam
Smith as a reply to the logo design enquiry in
Reading B.
Unit 1 Design Liaison
Writing
Sam Smith
Reply to the logo design enquiry
Dear Sam Smith,
Thank you for your logo design enquiry. We can create your logo
design according to your requirements. We offer a three-businessday turnaround on the logo design concepts. The three business
days start from the moment we receive your order and payment.
Our standard logo design fee is $149. You can change any aspect of
your logo design without any extra costs during the design stage.
We will keep working on the designs until you are 100% satisfied
with them. If you have any further questions, please let us know.
If you would like to get the design started, you can place your order
through the following email address:
http://logodesignguru.com/orderform.htm.
Regards,
Jane
Unit 1 Design Liaison
Writing
Task 2 Suppose you are Sam Smith. Fill in the following form
with the necessary information and sign the
agreement offered by Logo Design Guru after a full
understanding. Refer to Reading B for the information
needed.
Unit 1 Design Liaison
Sam Smith
World of Sports
610 W. Ash St.
San Diego
CA
Writing
92101
United States
619 652-9966
619 645-6644
[email protected]
Unit 1 Design Liaison
Writing
Unit 1 Design Liaison
Writing
付款人: (信用卡姓名及地址)
姓名
邮编
公司名
国家
地址
电话
城市名
传真
州名
电邮
信用卡信息:
类型
(* 选其一)
卡号 4 1 2
Master Card
3
有效期至 (月/年)
Visa √
1 2 3 4
0 6 / 1 2
5 7 8 9
1 2 3 4
Unit 1 Design Liaison
Writing
我方确认已经阅读并理解格鲁标识设计公司（Logo Design Guru）在
http://www.logodesignguru.com/上公布的条款及条件，并以信用卡支付
方式授权格鲁标识设计公司就提供我方要求的设计服务收取有关费用共计
349美元整。
如果客户对格鲁标识设计公司的初步设计概念不满意，可要求退款。在
此情形下，格鲁标识设计公司承诺向客户全额退款。一旦客户要求对初步设
计概念进行任何修改，则丧失如上所述要求退款的权利。
————————
持卡人姓名（打印）
———————
持卡人签名
————————
日期：/月/日/年
Unit 1 Design Liaison
Project
Unit 1 Design Liaison
Project
Step one
 Organize a small design group of 4-6 students in your class;
 Share the work of researching online for information about a
design company (e.g. company profile, products and services,
contact information, etc.);
 Give a presentation to introduce your company and
products/services with the help of the online resources you’ve
found.
Step two
 Design a logo for your company and explain what it implies;
 Divide your group into two sides: one side being the design
company staff, the other being the potential customers;
 Take turns to play each role in the first meeting: the side of
design company staff receiving the customers, and the side
of potential customers enquiring about business.
Unit 1 Design Liaison
Project
Step Three
 Both company staff and clients write notes on at least three
proposals for negotiation;
 Discuss these proposals in a further business meeting;
 Summarize agreements reached in this meeting.
Unit 1 Design Liaison
Self-evaluation
Unit 1 Design Liaison
Vocabulary and Structure
Task 1
Task 2
Task 3
Task 4
Task 5
Home
Unit 1 Design Liaison
Vocabulary and Structure
Task 1 Fill in the blanks with the words or phrases from
Reading A that match the meanings in the column
on the right. The first letters are already given.
f__________
to encourage something to grow or develop
oster
a__________
to help or support
ssist
ntegrate
i__________
to combine something in such a way that it becomes
fully a part of something else
p_________
rofessional relating to a person’s work, especially the work that
requires special training
dopt
a__________
to take over and have or use something as one’s
own
Unit 1 Design Liaison
Vocabulary and Structure
s__________
treamline to make something work more simply and effectively
d__________
to give to or declare for a cause, purpose or person
edicate
m_________
to continue to have, do, etc. as before
aintain
t______
to work together with somebody, especially
eam ______
up
for a common purpose
a______
_____
to take something/somebody into
llow
for
consideration
Unit 1 Design Liaison
Vocabulary and Structure
Task 2 Fill in each blank with the appropriate form of the
word given in the brackets.
1. To the disappointment of his manager, it took him an (add)
additional week to finish the task.
__________
2. Several days passed, but they were still unable to find a
solution to this problem.
(solve) __________
successfully the train
3. After the strike was settled (succeed) __________,
service returned to normal.
4. I believe the teacher’s encouragement had a (benefit)
__________
beneficial effect on Peter because he studies harder now.
5. All decisions are made in (consult) consultation
__________ with the
other members of the committee.
Unit 1 Design Liaison
Vocabulary and Structure
imaginable
6. Linda had the greatest difficulty (imagination) __________
getting there on time.
7. We don’t agree with his opinion that people with (create)
__________
creativity are seldom found nowadays.
8. Their (partner) __________
partnership came into effect the moment the
contract was signed.
9. The new president promised that he would make health care
affordable for poor families.
(afford) __________
effective in
10. His suggestions proved to be very (effect) __________
the improvement of our production.
Unit 1 Design Liaison
Vocabulary and Structure
Task 3 Complete the following sentences with the words or
phrases given below. Change the form if necessary.
assist
team up
adopt
integrate
professional
foster
streamline
maintain
dedicate
allow for
1. We teachers should help some freshmen to __________
a
adopt
positive attitude to independent life.
2. Though a busy supermarket manager, Simpson __________
maintains
his interest in basketball and tennis.
professional
3. Before graduation you need to seek some ____________
advice for your future career.
4. James was required to __________
Mrs. Smith in preparing
assist
a report yesterday.
Unit 1 Design Liaison
Vocabulary and Structure
Allowing for
5. ______________
the train being late, they might be back by
midnight.
6. They’ve lived in this country for 10 years, but have never
been really__________.
integrated
streamlining the production
7. The management should consider __________
procedures so as to reduce costs.
8. As a nurse, Florence Nightingale__________
dedicated most of her life to
saving the lives of wounded soldiers in field hospitals.
9. It is reported that the two companies ________________
to
have teamed up
develop a new racing car.
10. We sincerely hope these meetings will help __________
foster
friendly relations between our two countries.
Unit 1 Design Liaison
Task 4
Vocabulary and Structure
Make sentences with the same pattern as is
shown in the examples.
1. Example 1: Logo Design Guru / dedicate / provide / affordable
design services / small businesses
—— Logo Design Guru is dedicated to providing affordable
design services to small businesses.
Example 2: our staff / dedicate / customers’ 100% satisfaction
—— Our staff is dedicated to our customers’ 100%
satisfaction.
1) the United Nations / dedicate / keep / peace / for the whole world
______________________________________________________
The United Nations is dedicated to keeping peace for the whole world
2) all her life / dedicate / the education of the blind and the deaf
______________________________________________________
All her life is dedicated to the education of the blind and the deaf.
Unit 1 Design Liaison
Vocabulary and Structure
3) our company / dedicate / deliver / satisfactory services / our
clients
____________________________________________________
Our company is dedicated to delivering satisfactory
____________________________________________________
services to our clients.
4) his first novel / dedicate / his wife and his friends / who have
been supporting him for years
____________________________________________________
His first novel is dedicated to his wife and his friends who
have been supporting him for years.
____________________________________________________
5) their consulting company / dedicate / provide solutions / the
problems faced by small construction firms
Their consulting company is dedicated to providing
____________________________________________________
solutions to the problems faced by small construction firms.
____________________________________________________
Unit 1 Design Liaison
Vocabulary and Structure
2. Example 1: Logo Design Guru will build you an image very
perfectly / you become proud of it and your business
——Logo Design Guru will build you an image so perfectly
that you become proud of it and your business.
Example 2: he looked very funny / everyone kept looking at him
——He looked so funny that everyone kept looking at him.
1) Tom runs very fast / no one can catch up with him
______________________________________________________
Tom runs so fast that no one can catch up with him.
2) these flowers look very beautiful / everyone wishes that they
would never die
_____________________________________________________
These flowers look so beautiful that everyone wishes
___________________________________________________
that they would never die.
Unit 1 Design Liaison
Vocabulary and Structure
3) he spoke very loudly / even those sitting very far could
hear him clearly
_________________________________________________
He spoke so loudly that even those sitting very far
_________________________________________________
could hear him clearly.
4) John was very big when he was born / people called him
Big John when he grew up
_________________________________________________
John was so big when he was born that people called him
_________________________________________________
Big John when he grew up.
5) Franklin worked very hard / he got his first promotion six
months after he entered the company
Franklin worked so hard that he got his first promotion six
_________________________________________________
months after he entered the company.
_________________________________________________
Unit 1 Design Liaison
Vocabulary and Structure
Task 5 Translate the following sentences into English using
the words or phrases given in the brackets.
1. Our company ______________________________________
is dedicated to providing customers all over the
world with professional services
__________________________________
(致力于向全球客户
提供专业服务).（be dedicated to doing）
should allow for
2. The branding solution you plan to offer _______________
the fact that our company is a start-up business
___________________________________________
(应考虑
到我们是一家新创办公司).（allow for）
adopted the one
3. Of all the strategies imaginable, we _________________
that could mostly foster all the staff members’ imagination
_______________________________________________
(采用了最能培养全体职员想象力的那个).（adopt, foster）
Unit 1 Design Liaison
Vocabulary and Structure
After teaming up successfully with IBM
4. ______________________________________
(在与IBM成
功合作后), Microsoft began to enjoy good reputation in the
computer industry. （team up）
integrates the year
5. The logo they designed for us _____________________
when our company was founded with our products
______________________________________________
(将我公司的成立年份与产品结合在一起).（integrate）
Unit 1 Design Liaison
Grammar
Part Part
of speech
of
Task 1
Task 2
Task 3
Task 4
词类及其之间的相互关系
Comprehensive Exercises
Task 1
Task 2
Task 3
Task 4
Unit 1 Design Liaison
Grammar
Task 1 Identify the part of speech of the word underlined
in each sentence.
1. We went to a wonderful show in Beijing.
2. Jenny wanted to show Jack her photos.
3. Henry thought Claire looked beautiful.
4. A strange thought came into her head.
5. The windows are clean.
6. We should clean the windows.
7. Wendy is feeling quite tired now.
8. Studying all day had tired Wendy out.
9. We did some hard work.
10. They worked hard.
n.
____
v.
____
____
v.
n.
____
adj.
____
v.
____
____
adj.
____
v.
____
adj.
adv.
____
Unit 1 Design Liaison
Grammar
Task 2 Complete the following conversation between a
student and a manager by marking the proper
article with a “√”.
√ landlord.
S: Hello? I want to speak to (a, an, the)
M: I’m (a, an, the)
√ manager of (a, an, the)
√ building. Can I help
you?
√ the) apartment.
S: I need to find (a, an,
M: Where do you live now?
√ an, the) big apartment on Wright Street. I have
S: I live in (a,
√ an, the) roommate, but he’s graduating, and I need (a,
(a,
√
an, the) smaller apartment. Are there any small apartments
for rent in your building?
M: There’s one.
S: What floor is it on?
M: It’s on (a, an, the)
√ third floor.
Unit 1 Design Liaison
Grammar
√ an, the) kitchen?
S: Does it have (a,
M: Yes. It has (a,
√ an, the) living room and a kitchen.
S: Is (a, an, the)
√ living room big?
M: So-so.
S: Does (a, an, the)
√ kitchen have (a,
√ an, the) stove and
(a,
√ an, the) refrigerator?
M: Yes. (A, An, The)
√ refrigerator is old, but it works well.
(A, An, The)
√ stove is pretty new.
S: When can I see (a, an, the)
√ apartment?
M: (A, An, The)
√ janitor (看门人) can show it to you
tomorrow at 9 am.
Unit 1 Design Liaison
Grammar
Task 3 Cross out the wrong word in each word pair underlined.
Dear Christine,
Well, here I am in Australia. Thank you for your
kind/kindly letters. You ask me what it’s like here. I must say
it’s pretty good/well! The language school is very
efficient/efficiently organized. On the first morning we had to
take a test, which I found rather hard. However, I got a
surprising/surprisingly good mark, so I’m in the second class
now. I didn’t talk much at first, because I couldn’t think of
the words quick/quickly enough, but late/lately I’ve become
much more fluent/fluently.
Unit 1 Design Liaison
Grammar
I’m staying with a family who live near/nearly the school. They
are quite pleasant/pleasantly although I don’t see much of
them, because I’m always so busy/busily with my friends at
school. I was surprised how easy/easily I made friends here.
They come from different/differently parts of the world and we
have some absolute/absolutely fascinating discussions. I do
hope you will be able to join me here next term. I’m sure we’d
have good/well fun together.
Best wishes,
Celia
Unit 1 Design Liaison
Grammar
Task 4 Write the correct form of the verbs crossed out
in the following letter.
Dear Peter,
I have been attending my college for a year. I’m very happy
about 1 study
here. At first, it was a little hard
studying
speaking English all the time, but now
getting used to 2 speak _________
communicating
I feel very comfortable about 3 communicate _______________
in my second language.
I just joined an international student group, and I’m very
meeting new people. Summer vacation
excited about 4 meet __________
doing
is coming, and a few of us are planning on 5 do ________
some
traveling together. Before joining this group, I used to 6 spending
__________
holidays alone. I’m happy that I have made many
spend
good friends now.
hearing
I look forward to 7 hear _________
from you!
Jane
Unit 1 Design Liaison
Grammar
词类及其之间的相互关系
一、词类
名称
缩写 中文名
例子
概念或功能
noun
n.
名词
boy, milk,
love
表示人、物及抽象概念的名称
pronoun
pron.
代词
you, I, my,
yours
adjective
adj.
形容词
good,
happy, nice,
adverb
adv.
副词
代替名词或起名词作用的短语
和句子
描绘人或事物的特征、性质、
状态
表达时间、地点、程度、方式
等概念
well, fast,
quickly
Unit 1 Design Liaison
Grammar
verb
v.
动词
do, cut,
run, jump
表示动作或状态
numeral
num.
two, third
article
art.
preposition
prep.
数词
冠词
介词
conjunction
conj.
连词
and, so,
because
interjection
interj.
感叹词
oh, yeah,
ouch
表示数目多少或顺序
限定、说明名词的所指
表示词与词, 词与句之
间的关系
连接词、短语或句子，
表达逻辑关系
表示喜怒哀乐等感情或
情绪
a, an, the
at, in, with,
for
注：不少单词不仅仅属于一个词类，在不同的语言环境下可体现不同的词
性
如：1. Would you like to take a walk? （名词）
2. I usually walk to school.（动词）
Unit 1 Design Liaison
Grammar
Ⅱ 词与词之间的关系
1.冠词修饰和限定名词：
a book, an apple, the president
2.形容词修饰名词：new car, beautiful flower
3.副词修饰动词、形容词、副词及整个句子：
I speak English loudly. (修饰动词)
She is really pretty. （修饰形容词）
What happened? The father asked, rather slowly. (修饰副词)
Fortunately, no one was hurt. (修饰整个句子)
4.介词后接名词或动名词：
in the morning
look forward to visiting your city
Unit 1 Design Liaison
Grammar
Task 1 Complete the dialogs by ticking off (√) the right
word or words.
1. A: Did you enjoy your holiday?
√
B: Yes, we had wonderful time/ a wonderful
time.
2. A: What can I do for you, Susan?
√ advices on how to find
B: Can you give me some advice/
a job?
3. A: What would you like to put in your sandwich?
B: I’d like a chicken/ some√chicken, please.
4. A: How is the park?
B: It is beautiful. And we took some photos/photoes
there.
√
5. A: Are you busy tomorrow?
√
B: Yes. We have some business/businesses
to discuss.
Unit 1 Design Liaison
6.
7.
8.
9.
10.
Grammar
A: What did you do with Jackie last night?
B: I had conversation/ a conversation
with him.
√
A: Hi, guys. Are you ready for the holiday?
B: Yes. We have packed all the luggage/
luggages here.
√
A: What’s the matter?
B: You’ve got some√ egg/ some eggs on your shirt.
A: What can you see in the distance?
B: I can see a few sheep/sheeps.
√
A: How did your interview go?
B: Well, I didn’t get the job. I think they really wanted
someone with some experience/
experiences.
√
Unit 1 Design Liaison
Task 2
Grammar
Fill in each blank with the appropriate form of the
word given in the bracket.
expensive
1. Living in the country is less (expense) ______________
than living in the city.
2. Although John was not experienced in business, he did it
confidence
with (confident) _______________.
3. The chairman emphasized his ideas by speaking more (loud)
loudly
________________.
4. Some American businessmen in China are spending a lot of
learning
time in (learn) __________Chinese.
5. Some people do believe that smoking will (certain)
certainly
_______________
cause lung cancer.
Unit 1 Design Liaison
Grammar
really
6. I’m (real) ___________
sorry for the mistake our
office worker made last month.
earlier
7. Could you go to bed (early) _______________
than you usually do?
8. The sellers allowed us to pay them on a (month)
________
monthly basis.
cleverest
9. John is the (clever) _______________student
I
have ever taught.
10. He told a very (live) _______________
story
lively
about his life in Africa.
Unit 1 Design Liaison
Task 3
Grammar
Rewrite each of the following sentence without
changing its meaning.
1. The boy is a quick learner.
quickly
The boy learns ________________________.
2. The man can cook really well.
good cook
The man is a _________________________.
3. Your behavior was extremely foolish.
extremely foolishly
You behaved _________________________.
4. The hotel staff treated us in a very friendly manner.
very friendly to us
The hotel staff were ____________________.
5. I don’t think that’s a practical suggestion.
That suggestion doesn’t sound ____________.
practical
Unit 1 Design Liaison
Grammar
6. Philip is usually a hard worker.
hard
Philip usually works __________________.
7. Tom looked sad when I saw him.
sadly
Tom looked at me ______________________.
8. I wish you could swim fast.
fast swimmer
I wish you were a _______________________.
9. She speaks perfect English.
perfectly
She speaks English _____________________.
10. I didn’t go out because of the heavy rain.
heavily
I didn’t go out because it rained ___________.
Unit 1 Design Liaison
Grammar
Task 4 Cross out the wrong word in each of the word
pairs underlined.
Helen Keller was a (1) health/healthy baby. But when she
was 19 months old, she had a (2) sudden/suddenly fever. Later,
the fever disappeared, but she became (3) blind/blindly and (4)
deaf/deafly.
When Helen was seven years old, a teacher, Anne Sullivan,
came to live with Helen’s family. First, Anne taught Helen how to
talk with her fingers. Then Anne taught Helen to read by the
Braille system. Helen learned these things (5) quick/quickly.
However, learning to speak was (6) harder/hardly. Anne continued
to teach Helen patiently. (7) Final/Finally, when Helen was 10
years old, she could speak (8) clear/clearly enough for people to
understand her.
Unit 1 Design Liaison
Grammar
Helen went to an institute for the blind, where she did
very (9) good/well in her studies. Then she went to college,
where she graduated with honors when she was 24 years
old. Helen traveled (10) extensive/extensively with Anne.
She worked (11) tireless/tirelessly, traveling all over
America, Europe, and Asia to raise money to build schools
for blind people. Her (12) main/mainly message was that
disabled people are like everybody else. They want to live
life (13) full/fully and (14) natural/naturally. Helen wanted
all people to be treated (15) equal/equally.
新职业英语
Thank You!
深圳职业技术学院应用外国语学院