Transcript Al YAQZA

Founded in 1967 by Mr.Ahmed Behbehani,
Al YAQZA has consistently been confirmed
by all media
as an
efficient choice
Thestudies
General
Interest
Pan - Gulf
in regional and Pan Gulf Media planning.
Weekly Magazine
Due to it high circulation stimulated by a
successful journalist formula based on a
wide range of editorial content, making
out of Al YAQZA the most popular general
interest weekly in the gulf.
DAR AL-YAQZA
Founded in 1967 by Mr.Ahmed Behbehani,
Al YAQZA has consistently been confirmed
by all media
as an
efficient choice
Thestudies
General
Interest
Pan - Gulf
in regional and Pan Gulf Media planning.
DAR AL-YAQZA
Weekly Magazine
Due to it high circulation stimulated by a
successful journalist formula based on a
wide range of editorial content, making
out of Al YAQZA the most popular general
interest weekly in the gulf.
DAR AL-YAQZA
DAR AL-YAQZA
Political Scoops
& Analysis
(10 %)
Family &
Women’s Interest
Social Affairs,
Events, Sports
(45%)
(15 %)
General Interest:
Investigation, Documentation,
Entertainment, Advice
(30%)
Editorial Profile
DAR AL-YAQZA
• Miscellaneous News
• Al Yaqza in a week
• Articles
• Interviews
• Beauty & Fashion:
•Beauty
• Fashion
• Make-up & Cosmetics
• Jewelry & Watches
• “Change your life”
• Home Decoration
• Girl Talk
• Al Haramlek - True stories of women
• Islamic enlightenment
Editorial Content
• Marital Bliss-Marriage and Relationships
• Short Story
• Community Case
• Stars
• Sports
• Cars
• Correspondence
• Poetry Forum
• Net Corner
• Games
• Press Releases
DAR AL-YAQZA
Coca Cola
Porsche
Christofle
Marriott
Ikea
Sunsilk
Omega
Kipling Swatch Lolita Lempica
Pert Plus Parodontax
Ajmal
Braun Panasonic
L’Oreal
Marlboro
C. Dior
Merit
Chanel
Citizen
Corum
Qantas
Rado
Winston
Piaget
British Air
Hi-Lite
Kellogs
Nokia
Nissan
Nina Ricci
Klim
Volvo
Cartier
De Beers
Ponds
YSL
Holiday Inn
Intercontinental Hotel
Paloma Picasso
Shiseido
Emirates Air
Van Cleef & Arpels
Royal Mirage Hotel
Main Advertisers
Tang
Kia
Rolex
Pif Paf
Indian Tourism
Motorola
Microsoft
Hyundai
Nido
Breguet
Gulf Intl Hotel
Kraft
Kenzo
Lancome
Lexus
Sadafco
Lurpak
Dove
Turkish Tour
Davidoff
Master Card
L. Vuitton
Girard Perregaux
Calvin Klein
Chrysler
Lipton Tea
Century wat.
Audemars Piguet
Mars
Kelvinator
Showtime
Rayban
Mauboussin
Hugo Boss
Schwarzkopf
Orbit
Issey Miyake
Ferrari
BMW
Toyota
Lux
L.G
Dettol Wella Meridian
Chevrolet
Joop
L&M
Concord
Rabeeh
Carrera
Hermes
Mazda
MBC
Clarins
Tide
Gillette
Guerlain
Helena Rubinstein
Gucci
Bulgari
Tiffany & Co
Carlton
Nivea
Chariol
Longines
Carolina Herrera
DAR AL-YAQZA
Circulation
DAR AL-YAQZA
Readership Profile
Rates In US Dollars
Frequency
DAR AL-YAQZA
Position
1-15
16-30
31+
Outside Back Cover
16,700
16,600
16,500
Inside Front Cover Spread
17,400
17,200
17,000
8,400
8,300
8,200
Front Cover Gate Fold
19,200
19,000
18,800
Back Cover Gate Fold
18,000
17,800
17,600
Full Page Color
7,000
6,900
6,800
Facing Index (1,2&3)
8,000
7,900
7,800
First Full Page
8,000
7,900
7,800
Double Page
13,900
13,700
13,500
Double Page Spread
(2&3) – (4&5) – (6&7)
16,400
16,200
16,000
Half Page
4,400
4,300
4,200
Half Double Page
8,000
7,800
7,600
Third Page
3,200
3,100
3,000
Full Page – Two Color
5,600
5,500
5,400
Full Page – Black & White
4,600
4,500
4,400
Full Page – SAUDI ARABIA RUN
4,600
4,500
4,400
Full Page – KUWAIT RUN
4,200
4,100
4,000
F
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Inside Back Cover
C
O
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O
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Advertising Rates
Associated Media Group
DAR AL-YAQZA
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UAE:
902A, Al Attar Business Tower, Sheikh Zayed Road 116944
Dubai, United Arab Emirates, Tel: +9714 3317366 – Fax: +9714 3317369 Email: [email protected]
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Kuwait:
Salmiya , salem al mubarak street, Zahra omplex, 8 th floor office # 30, P.O.Box 160
Dasman 15452, Kuwait, Tel: +965 571 2455 –Fax: +965 571 2445 Email: [email protected]
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Saudi Arabia – Riyadh
Riyad /Al Nemer Center (2), Olaya Main Road, P.O.Box 301434 Riyadh ,
Tel: +966 1 217 4340 - Fax: +966 1 217 4340 Email: [email protected]
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Saudi Arabia – Jeddah
Jeddah /Saudi Business Center, Madina Road 17657 Jeddah, 21494
Tel: +966 2 652 6425 /325 /377 –Fax: + 966 2 652 6440 Email: [email protected]
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Lebanon:
Lazarieh Center, Block A2 – 2 Central District, P.O.Box 11 7007 Beirut –Lebanon,
Tel: +961 1 970612 –Fax: +961 1 970611Email: [email protected]
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France
De Gaulle Neuilly- Sur –Seine 92200
Tel: +33 146372517 Fax: +33 146247575, Email: [email protected]
Exclusive Advertising Representatives
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Kuwait: RLP Int.
RLP INT. Sahab Tower, Salhiya Area, Kuwait City, P.O.Box 160
Dasman 15452, Kuwait, Tel: +965 571 2455 –Fax: +965 571 2445 Email: [email protected] DAR AL-YAQZA
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Saudi Arabia: Maraya – Riyadh
Maraya- Riyad /Al Nemer Center (2), Olaya Main Road, P.O.Box 301434 Riyadh ,
Tel: +966 1 217 4340 - Fax: +966 1 217 4340 Email: [email protected]
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Saudi Arabia: Maraya – Jeddah
Maraya- Jeddah /Saudi Business Center, Madina Road 17657 Jeddah, 21494
Tel: +966 2 652 6425 /325 /377 –Fax: + 966 2 652 6440 Email: [email protected]
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Lebanon: RLP Sarl
Lazarieh Center, Block A2 – 2 Central District, P.O.Box 11 7007 Beirut –Lebanon,
Tel: +961 1 970612 –Fax: +961 1 970611Email: [email protected]
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France
Regimed Sarl De Gaulle Neuilly- Sur –Seine 92200
Tel: +33 146372517 Fax: +33 146247575, Email: [email protected]
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UAE: Mediarab LLC
902A, Al Attar Business Tower, Sheikh Zayed Road 116944
Dubai, United Arab Emirates, Tel: +9714 3317366 – Fax: +9714 3317369 Email: [email protected]
DAR AL-YAQZA
Exclusive Advertising Representatives