Transcript Slide 1

QUINCY, IL HANNIBAL, MO KEOKUK, IA
MARKET PROFILE
513 Hampshire - Quincy IL 62301 - 217-228-6600 - www.wgem.com
QUINCY, IL
HANNIBAL, MO KEOKUK, IA
MARKET INFORMATION
Quincy, Hannibal and Keokuk are located on the scenic banks of the mighty Mississippi River. The market is the 171 st
television market.
Quincy - Hannibal – Keokuk‘s local economy is supported by a wide variety of industries. Quincy is the largest city in a
100 mile radius, making it the major retail hub for a population of 350,000+. This translates to an effective buying income
of over $3,500,000,000, with total retail sales of over $1,600,000,000. Our importance as a major retailing center is
illustrated by the tremendous influx of business and industry to our area each and every year.
The area also has a very active cultural arts community, supporting a number of fine museums, a civic center/performing
arts theatre, and is renowned for its rich architectural history. This support of the arts reflects an enormous amount of
discretionary spending on the part of our consumers.
In short, the Quincy area market has been and continues to be a dynamic and exciting economic market.
Population
Effective Buying Income
Persons in DMA (2+)…………..245,000
Households in DMA……………105,000
Black Population……………….3%
Hispanic…………………………1%
Median Household Income………...$44,133
Median Household EBI*……………$27,208
*EBI…effective buying income
Age
18-34……………23%
25-54……………39%
35+………………39%
50+………………36%
Major Employers
Knapheide
Harris
Broadcast Electronics
Pillsbury
Pella Windows
Blessing Hospital
Quincy University
WIU
Market Profile
HH Rank: 171
TV HH’s:
104,000
Pop Rank: 167
Median Age: 39
Median HH Income:
Cable %:
ADS Satellite:
DMA Counties:
Median Home Value:
49%
41%
15
$70,600
$44,133/year
Average Household Income:
HHI Under $15K
HHI $15K-$24,999
HHI $25K-$34,999
18%
16%
16%
HHI $35K-$49,999
HHI $50K - $74,999
HHI $75K-$99,999
HHI $100K +
19%
19%
6%
6%
Media Landscape
Major Daily Newspapers
Quincy Herald Whig – Quincy
Hannibal Courier Post – Hannibal
Keokuk Daily Gate City – Keokuk
Macomb Journal – Macomb
Fort Madison Daily Democrat – Fort Madison
Burlington Hawkeye - Burlington
Major Radio
Format
WGEM FM
WGEM AM
WTAD AM
KICK FM
KHMO AM
Y101 FM
WCOY
FOX FM
KGRC FM
GRIZ FM
Q106 FM
WGCA
News/Information
Sports
News/Talk
Hot Country Hits
News/Talk/Info
Pop/Young AC
Mainstream Country
Sports/ 80’s Hits
Pop/ Young AC
Heavy Rock
Oldies
Religious
Management
Directory
Carlos Fernandez
Amy Carothers
Station Manager
TV Sales Manager
Jim Lawrence
Patrice Jordan
Director of Operations/Engineering
News Director
Shawn Dickerman
Les Sachs
Creative Services Manager
Dir. News & Public Affairs
Donna Vancil
Administrative Assistant
The Tri-States News Leader
Natalie Will
- 2004 -
Katey Walls
- 2006 -
Rich Cain
- 1989 -
Lesley Swick
- 2003 -
Matt Schmidt
- 2007 -
Shan Whiston
- 1985 -
Laura Johnson
- 2004 -
Beau Hicks
- 1998 -
Ben Marth
- 2002 -
Les Sachs
- 1993 -
Tyler Tomlinson
- 2005 -
Brian Inman
- 2002 -
Award Winning
EMMY Award for Overall Excellence in Television News
Sigma Delta Chi, Public Service Award for Journalism
Edward R. Murrow Award
National Headliner Award
Associated Press Station of the Year
The Gabriel Award
Plus numerous other regional awards for Journalism