Transcript No Slide Title

Portal Power:
A Primer
Prepared by Jill Konieczko, MLS
Lexis-Nexis Information Professional Marketing Manager
for the US Corporate and Federal Markets
[email protected]
301-941-2915
TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -
1
What is a Portal?
por·tal (pôrtl, pr-)
n.
• A doorway, an entrance, or a gate, especially one that is large and
imposing.
• An entrance or a means of entrance: the local library, a portal of
knowledge.
Source: The American Heritage® Dictionary of the American Language, Third
Edition. Copyright © 1996, 1992 by Houghton Mifflin Company.
TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -
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With apologies to David Letterman ...
Top Ten Ways to Achieve
Portal Power
10. Booming Business
•
Expected 200% growth in the next two years
• $4.4 million in 1998
• $15 billion in 2002
(Source: Ovum Research)
TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -
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9. Portal Plans
Deployment
8%
Not considering
17%
Pilot
7%
Evaluation
8%
Vendors being
considered
10%
Conceptual
50%
Source: Delphi Group, 2000.
TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -
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8. “It’s All About Me.”
•
•
Customization is crucial -- it helps to establish rapport with clients.
• Your customers want the information they want when they want it
and how they want it.
Personalization pitfalls:
• When it's done well, personalization can be one of the most
effective ways for a site to cement relationships with its users.
• When it's done badly, though, personalization can make a site more
difficult to use, or can make a company seem tacky or
inappropriately casual.
•
Government agencies have been slow to adopt personalization, partly
because of the time and money it takes to set it up, and partly because
of privacy concerns.
TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -
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7. Information Overload
•
The International Data Corporation predicts that the "information
distributed through corporate intranets will undergo phenomenal growth
of more than 37 times by the year 2002”
• Too much information -- internal and external --, and not enough
time
•
Portals can reduce the “infoglut” and “infostress” by:
• Organizing information by knowledge roles
• Streamlining workflows
• Providing “approved” content
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6. Terrific Taxonomies
•
Is it e-commerce, electronic commerce, e-shopping, …?
•
An index, or taxonomy, helps to standardize language for consistent
search results.
• Human indexing -- librarians have been doing it forever
• Automated indexing -- program-created browsable directories
• Thesauri aids -- new automated vertical-specific classification
systems
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5. Portal Genus
•
Horizontal Portals
• Defined by generic demographic qualities such as size of
organization or location
– Example: RefDesk.com, an information professionals’ portal that
provides just about anything IPs need
•
Vertical Portals
• Requires specialized knowledge and expertise and casts the net
across an industry, providing all-encompassing access to
information pertinent to the industry
– Example: Point.com, portal, which provides information on the
wireless telephone industry at-large
TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -
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4. (Corporate) Culture Club
•
Reduce potential technostress by:
• Surveying employees to determine what they need, and why.
• Introducing tiered training
• Offering new technologies one application at a time
• Providing support with a human touch
• Communicating advantages of new portal powered information
access
Source: Gilster, Paul A.: “Making Online Self-Service Work,” Workforce.
January 2001.
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3. Corral Intellectual Capital
•
Knee-jerk reaction to:
• Reorganizations, early retirements, and knowledge “turf
protectionism”
• Revolving door as employees hopscotch from job to job in booming
economy
•
Portals:
• Support diversified knowledge worker roles within an organization
– Acknowledge value of individuals’ intellectual capital
• Provide open communication and free access to information
– Higher employee retention
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2. Portal Parts and Pieces
Business
Intelligence
Transaction
Integration and
Processing
Taxonomy
Creation
Crossrepository
Searching
Syndication
Global
Directories
Collaboration
and Workflow
Document
Management
Subscriptions
Single Sign-on
Personalization
Links to Web
Sites
Source: “Portals help integrate interdependent applications,” Information Week. December 11,
2000.
TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -
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1. Knowledge Management
•
In the US, KM is seen primarily as a business principle, not a software
application
• Portals marry the two
TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -
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Questions & Answers
Suggested Reading
•
Davenport, Tom: “The last big thing,” CIO. November 1, 2000.
•
Duffy, Daintry: “The knowledge pool,” CIO. July 15, 2000.
•
Grammer, Jeff: “The enterprise knowledge portal,” DM Review. March
2000.
•
Luh, James C.: “Mostly potential, for now,” Internet World. February
2000.
•
Silver, Bruce: “The face of knowledge management: A status report,” KM
World. January 2001.
TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -
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Suggested Reading (con’t)
•
Starr, Jennie: “Content classification: Leveraging new tools and
librarians’ expertise,” Searcher. October 1999.
•
“Vertical portals are slicing up the Web,” Information Advisor. March
2000.
•
Vine, David: Starting small: First steps toward KM orchestration,” KM
World. January 2001.
•
Watson, James and Joe Fenner: “Understanding portals,” Information
Management Journal. July 2000.
TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -
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Portal Power:
A Portal Primer
Prepared by Jill Konieczko, MLS
Lexis-Nexis Information Professional Marketing Manager
for the US Corporate and Federal Markets
[email protected]
301-941-2915
TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -
17