Transcript Understanding the Sociology Behind Graffiti Production

Cigarette Litter Prevention Program
2011 CLPP: Alternative Venues
January 19, 2011
Cigarette Litter Prevention Program
 Philip Morris USA, an Altria company
 Reynolds American Inc. Services Company
Our shared goal: reducing cigarette butt litter
Cigarette Litter Prevention Program
The Guide is online at
www.PreventCigaretteLitter.org
Everything you need to implement the
program, including customizable resources
Cigarette Litter Prevention Program
 Through the end of 2010, over 800 programs!
 The CLPP has been implemented in every state….except
UTAH
 2010 average reduction….cigarette litter reduced by 42%!
Cigarette Litter Prevention Program
Sustainability Survey
Cigarette Litter Prevention Program
2009 Sustainability Survey
21 communities showed sustained impact of
their local programs via follow-up scans
• Average reduction of 47%
• Ash Receptacle maintenance is critical
• Ongoing Public Education is recommended
Cigarette Litter Prevention Program
2010 Sustainability Survey
6 of the original 2009 participants scanned again
in 2010….
• The average reduction increased to 61%!
15 new participants - original average reduction
of 52%....
• Increased this to 64%!
Cigarette Litter Prevention Program
CLPP National Advisory Team
Andrea, Adam, Carolyn and Lourdes are here today
The team has been invaluable in:
 assisting KAB Affiliates with local programs
 helping KAB develop and improve program
delivery
Cigarette Litter Prevention Program
From downtowns to a 2011 emphasis on
Alternative Venues
Cigarette Litter Prevention Program
Alternative Venues include:
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Beaches & Waterways
Recreation Areas
Parks
Highways
Colleges & Universities
Special Events &Tourist Attractions
Cigarette Litter Prevention Program
• Methodology essentially the same, but
• Implementation will vary depending on venue
type selected
Cigarette Litter Prevention Program
How the Program Works
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Gather a Task Force
Assess needs and establish a budget
Prepare for implementation
Kick-off Cigarette Litter Prevention Program
Evaluate impact
Sustain and expand
Cigarette Litter Prevention Program
The CLPP Task Force
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Elected Officials
Municipal Department Directors
Civic Leaders and Organizations
Media Representatives
Business and Property Owners and Managers
Cigarette Litter Prevention Program
Venue-specific Task Force Members?
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Beaches
Recreation areas
Parks
Special events or tourist attractions
Colleges and universities
Highway Welcome Centers
Cigarette Litter Prevention Program
Select your Program Area
 Parks and recreation areas
 Beaches, lakefronts, and waterways (access
areas)
 Roadways and highways
 Recurring special events or attractions
Cigarette Litter Prevention Program
Cigarette Litter Prevention Program
Scanning the Program Area
Conduct Preliminary Scan
– Count cigarette butt litter in small representative
section of area
– Preliminary scan identifies key “transition points”
Cigarette Litter Prevention Program
Scanning the Program Area
• Conduct follow-up scans
Cigarette Litter Prevention Program
Scanning the Program Area
• Map it! Keep good records!
•The Scanning instructions are in
the “Resources” section of the
program website
Cigarette Litter Prevention Program
Use the Four Strategies
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Review and support local Litter Laws
Educate the Public in a variety of Media
Install Ash Receptacles at Transition Points
Distribute Pocket Ashtrays to Adult Smokers
Cigarette Litter Prevention Program
Litter Law Review
 Is cigarette butt litter specified in the law?
 Is there local support to have it included?
Cigarette Litter Prevention Program
 Is there enforcement of the litter law as it
relates to cigarette butt littering?
Cigarette Litter Prevention Program
Public Education
 PSA’s in a variety of media – print, radio, TV,
billboards…
 tee-shirts, bumper stickers, coasters, table
tent cards…
 reach as many people as possible at events,
meetings, Facebook, websites…
Cigarette Litter Prevention Program
 Educate the public that a cigarette butt
dropped on the ground is litter, too
Cigarette Litter Prevention Program
See the Resources Section for PSA’s
 Or, on the Beach
Cigarette Litter Prevention Program
Cigarette Litter Prevention Program
 Park CLPP:
----a Beach State Park, Connecticut
Cigarette Litter Prevention Program
Cigarette Litter Prevention Program
Cigarette Litter Prevention Program
 Or, on the Roadways –
Hot Springs, AR
Cigarette Litter Prevention Program
Cigarette Litter Prevention Program
Install Ash Receptacles – but what kind?
Cigarette Litter Prevention Program
Research Required for Best Selection
Free standing? Wall-mounted?
Pole-mounted?
Any Restrictions?
Get Permission!
Cigarette Litter Prevention Program
Cigarette Litter Prevention Program
Cigarette Litter Prevention Program
Pocket or Portable Ashtrays
Cigarette Litter Prevention Program
Pocket Ashtray Distribution to Adults
• Aim to distribute at regular intervals from
program launch until follow up scan.
• A great one-on-one teachable
moment – in-person contact ideal
Cigarette Litter Prevention Program
Q and A:
• Please share your questions on any aspects
of the program
Cigarette Litter Prevention Program
Questions?
You may also send these via email to
[email protected]
Thank you for joining us today!
Bronwen Evans,
Director, Litter Programs