Transcript Powerpoint version - Prevent Cigarette Litter

Keep America Beautiful
2013 CLPP Webinar:
Guidance for Grant-Funded
Implementations
WE BRING PEOPLE TOGETHER TO BUILD VIBRANT COMMUNITIES HOW WILL YOU?
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Welcome
Keep America Beautiful:
• Bronwen Evans, Director, Litter Programs
• Shannon O’Donnell, Manager, Litter Programs
CLPP National Advisory Team Panelists:
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Carol Doss, Keep Southwest VA Beautiful
Lourdes Ferris, Keep Palm Beach County Beautiful, FL
Adam Roberts, Hot Springs/Garland County Beautification Commission, AR
Andrea Rose, Keep Corinth-Alcorn Beautiful, MS
Carolyn Tomlinson, Keep Dorchester County Beautiful, SC
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Corporate Support
Thank you to our funders:
• Philip Morris USA, an Altria company
• RAI Services Company
• Santa Fe Natural Tobacco Company
Our shared goal: reducing cigarette butt & cigar tip
litter
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Webinar Outline
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Cigarette Litter Overview & Facts
Website & Resources
Grant Requirements
CLPP Task Force
4 Proven Program Strategies
Cigarette & Cigar Tip Litter Scans
New Online Storytelling Tool
Q&A
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Cigarette Litter Overview
• What is cigarette butt litter?
Dropping cigar tips and cigarette butts
to the ground, putting them in
planters, and disposing of them in
drains and waterways is littering
• Cigarette butts are the most littered
item—representing 32% of all items
collected*
• Many smokers don’t consider tossing
cigar tips and cigarette butts littering
*Source: 2011 Ocean Conservancy International Coastal Cleanup
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Cigarette Litter Overview
The Costs of Cigarette Litter
• Residents and businesses pick up the tab
– Requires additional maintenance
– Owners bear expense of cleanup
• Community quality-of-life suffers
– Decline in tourism, foot traffic,
business, and housing development
• Recreation areas become less attractive
– Cigar tips and cigarette butt litter decrease
appeal of nature areas
– Creates fire hazard, impacts local wildlife, and
contributes to lost tourism
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Cigarette Litter Overview
Cigarette Littering Misconceptions
• Since it’s small, “it doesn’t matter”
• Only 10% of cigarette butts are deposited in litter
receptacles*
• 35% of smokers toss five or more cigarette butts per
pack on the ground**
• Most cigarette littering occurs at “transition points”
• Areas where a smoker must extinguish a cigar or
cigarette before proceeding:
• Outside retail stores, hotels, office buildings
• Before entering beaches, parks, or recreation
areas
• Bus shelters and train platforms
• Roadside rest areas and parking lots
*Source: Beverage Industry Environment Council. Community Change Pty Ltd. Understanding Littering Behavior in Australia, June 1997
**Source: iQ Research & Consulting, Keep America Beautiful Pocket Ashtray Study, January 2008
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Cigarette Litter Overview
How Can a Community Respond?
Implement the Keep America Beautiful
Cigarette Litter Prevention Program
• Goal:
• Noticeably reduce cigarette butt and cigar tip
litter
• Four Proven Strategies:
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Review & support local litter laws
Build public awareness
Install ash receptacles at transition points
Encourage the use of portable auto and pocket
ashtrays
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Website
www.PreventCigaretteLitter.org
The resources section has everything you need to implement the
program, including customizable tools
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Scanning instructions and worksheet
Ash receptacle guide & order forms
Public education materials, media, and photos
Customizable Press Release
Pre-recorded radio PSAs
PowerPoint Presentations
……and much more!
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Grant Requirements
• Spend a minimum of 50% of the grant on the purchase of ash receptacles
(not pocket ashtrays)
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No one under the age of 18 being involved in the program
• Implement the four proven strategies for reducing cigarette butt litter
• Conduct three Cigarette Litter Scans: a preliminary scan prior to program
launch, a follow-up scan a minimum of eight weeks after the installation of
ash receptacles, and a sustainability scan no earlier than six months after
the first follow-up scan
• Report your results on time: mid-summer update report due June 28th, final
report due September 9th, and the sustainability report due May 1, 2014
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Cigarette Litter Prevention Program Task Force
You can’t do this alone!
Gather a task force & involve the
stakeholders
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Elected Officials
Municipal Department Directors
Civic Leaders and Organizations
Media Representatives
Business/Property Owners and
Managers
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Program Strategies – Litter Laws
Review and support local
anti-litter laws
• Do they include cigarette butt
litter?
• Cigar tips? “smoking waste”
• Are they enforced?
• What are the penalties?
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Program Strategies – Public Awareness
Educate the public & build awareness
• PSA’s in a variety of media – print, radio, TV,
billboards…
• Tee-shirts, bumper stickers, coasters, table tent
cards…
• Reach as many people as possible at events,
meetings, Facebook, Twitter, websites etc.
Education, education, education!
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Program Strategies – Public Awareness
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Program Strategies – Ash Receptacles
Research is required for the best selection - start early!
• Free standing?
• Wall mounted?
• Pole mounted?
• Any restrictions?
• Check local
ordinances
• Get permission!
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Program Strategies – Ash Receptacles
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Program Strategies – Ash Receptacles
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Program Strategies – Ash Receptacles
New for 2013 – Stickers for
Ash Receptacles
You’ll receive Don’t Flick It & Keep
America Beautiful stickers in the
mail – make sure to put both
stickers on each ash receptacle
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Program Strategies – Portable Ashtrays
Portable Ashtray
Distribution to Adults
• Aim to distribute at regular
intervals from program
launch until follow up scan
• A great one-on-one
teachable moment – inperson contact ideal
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Cigarette & Cigar Tip Litter Scans
• A scan is not a cleanup, it’s about measuring
• Conducted in a smaller, representative section within the
larger CLPP program area
Minimum of 3 required scans for the CLPP grant:
1. Preliminary Scan
Prior to implementing the program
2. Follow Up Scan
Minimum of 8 weeks after launching your program & installing
receptacles
3. Sustainability Scan
Minimum of 6 months after launching your program &
installing receptacles
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Cigarette & Cigar Tip Litter Scans
Cigar Tips –
an emerging
litter issue
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Cigarette & Cigar Tip Litter Scans
Helpful Hints
• Conduct your scan in small
representative section of your program
area
• Preliminary scan identifies key
“transition points” where you’ll want
to consider installing receptacles
• Map it & keep good records! You’ll
want to make sure to scan the EXACT
same area for each of your 3 scans
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Cigarette & Cigar Tip Litter Scans
Scanning at Special Events
• How do we measure
program impact at a special
event?
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What are meaningful
metrics in this type of
venue?
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New Online Storytelling Tool
Tell us your CLPP
stories!
http://blog.kab.org/
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Questions
Q & A:
Please share your questions
on any aspects of the program
WE BRING PEOPLE TOGETHER TO BUILD VIBRANT COMMUNITIES HOW WILL YOU?
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Thank you!
Thank you for joining us today!
If any questions remain after the webinar feel free to email us:
[email protected]
…and don’t forget to check out the Resources section of
www.preventcigarettelitter.org
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