Transcript The Walking Theatre Company

The Walking Theatre Company
Innovative Theatre Anywhere
Marketing & Branding Your Event
Sadie Dixon-Spain
and
Alana Mathers
TWTC: Branding and Marketing
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Logo
Flyers
Brochures
Posters & templates for client use
TWTC uniform
Newsletter
Newsblasts
Online presence – website & social media
TWTC Business cards
Working and regularly revised Marketing Strategy
Traditional Marketing Methods
• Physical marketing – what can you give your
customers that they can keep and refer back
to?
• Visual marketing – what can you show your
customers, and what will grab the attention of
potential customers?
Online Marketing
• Website – where can the public find out immediate,
specific information on who you are and what you do?
• Social Media – Where can the public engage with you,
without having to try?
• Newsletter – Where can your customers learn about
what you are doing, be reminded about events, and be
told of opportunities you may have on offer.
• Newsblasts – Bulletin style newsletter, where you can
send information to those signed up to your
Newsletter: Ideal for promotion of event, and offering
incentives to loyal customers.
Social Media - What the hashtag does
all this mean ?!
• Twitter – I’m watching a performance by #TWTC
• Facebook – I like TWTC!
• LinkedIn – TWTC’s skills include producing innovative
theatre anywhere!
• YouTube – Here you can see a video of TWTC in action.
• FourSquare – This is where TWTC are performing right now.
• Pinterest – Here’s what TWTC is interested in.
• Instagram – Here’s a vintage-style photo of a TWTC
performance.
• Flickr – An online photo album of a recent TWTC
performance.
• WordPress – Read all about what TWTC has been up too!
Facebook
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Social media giant!
1.06 billion monthly active users
680 million mobile users
More than 42 million pages
9 million apps
1 page is all it takes to be a part of this global
phenomenon!
Facebook: Social Networking and
Marketing all in one place!
• Create an event page on Facebook, share it on
your Facebook page, and invite your audience!
• Engage with niche audiences
• Share on pages of contributors, partners,
collaborators, fellow local companies
• Update regularly – don’t just create an event,
click invite and forget all about it.
• A live page is a successful page!
Twitter:
#UnderstandingTheHashtag
# Twitter – lazy & productive, what more could you
want!
# Who follows you – beware of spammers!
# Who do you follow – vital networking & marketing
tool.
# RT, #FF, #ScotlandHour, Trending Topics
# Have your own hashtag – get your audience involved in
the run up to your event, on the day, and afterwards
# What can you fit into 140 characters that will interest,
intrigue, and inform people about you.
What would 140 characters say about
you?
Twitter Case Study: #FSTEmporium
# Federation of Scottish Theatre Emporium 2013
# Tuesday March 26th 2013, Caird Hall, Dundee
# Delegates were encouraged to use the #FSTEmporium
hashtag on Twitter before the event, to connect with fellow
delegates.
# During the event, companies tweeted using the hashtag
# Afterwards, the hashtag is still in use.
# Pros: New followers gained, promoted the event, work
collaborations and partnerships formed, made networking
a little less daunting, immediate response from fellow
delegates.
# Cons: Worth being sneaky about tweeting – you don’t want
speakers to think you’re being rude!
#TheatreThursday
# TWTC’s own weekly hashtag
# Encourages fans and followers to get involved
with our social networks
# Weekly engagement
# Included in our newsletter
# What’s your favourite Shakespeare quote?
# Where would you like to see TWTC perform?
Advice for a successful online
campaign
• Beware of spammers – especially on Twitter, nonsense tweets and
followers, check often delete & block!
• Beware of trolls – much like spammers, trolls post unnecessary
comments, with the aim to damage the reputation of your
company/event.
• Keep personal personal, and business business!
• Group emails: CC groups who are happy to have their emails
shared, BCC customers/clients and those who don’t want their
information shared.
• If customers complain on your social media, don’t ignore! Comment
telling them how to get in contact with you to discuss further: This
also shows others that you are happy to discuss any
comments/complaints/enquires your customers may have
concerning your event.
Marketing + Branding + Promotion =
Success!
• Communicate with vendors get them to promote your work, use
their logo, use their resources, and let them use yours.
• Identify your target audience: teenagers, families, over 60’s
• Identify niche audiences within your target audience: sports fans,
music fans, artists, youth groups of a certain age
• Promote promote promote! Get in touch with
people/organisations/groups who are in your niche audiences, and
tell them about your event!
• Pick up the phone, send flyers, promote on social media: Make it
happen!
• Create a catchy slogan for the event, and make it viral!
• Create a logo for the event, and make sure it is everywhere!
• Online, offline, on the day, and on your back – think branding, think
marketing!
Thanks for listening!
The Walking Theatre Company
Sadie Dixon-Spain – Artistic Director
E: [email protected]
Alana Mathers – Company Development and Marketing Officer
E: [email protected]
Tel: 01369 820 115
Twitter: @twtc
Facebook: www.facebook.com/TheWalkingTheatreCompany
TWTC Website: www.thewalkingtheatrecompany.com
The Murder Mystery Co.: www.murdermysteryscotland.com