Transcript Slide 1

Introduction to Vulnerability, Risk
and Risk Perception
Map Your Hazards!
Combining Natural Hazards with Societal Issues
Natural Hazard: Physical process which has the
potential to cause loss or damage to something valued
by an individual or a society.
Modified from Wood, 2011
Vulnerability: Potential for damage or loss
of a societal asset.
Modified from Wood, 2011
Risk: Likelihood of asset damage or loss due to an
extreme event.
Understand how and why people are at
risk if you hope to reduce their risks
Modified from Wood, 2011
What is Risk Perception?
What Shapes Risk Perception?
Knowledge
• Hazard knowledge from previous experience
• Hazard knowledge from information provided by different
media
• Frequency of information received and its credibility
• Knowledge or preparedness measures or emergency
response protocol
Spatial Dimension
• Distance or proximity to hazard-prone regions
• Length of residence
• Memory of past events
6
What Shapes Risk Perception?
Self-efficacy and sense of community
Socioeconomic Pressures
•
•
•
•
•
•
•
•
Social context in which individuals are situated
Trust in an institution responsible for mediating threat
Public attitude for guidance of officials in a given region
Religious or cultural views
High population densities
Access to livelihoods
Dependent economies
Poverty
7
Does the public know what
hazards are locally probable?
• Research Question: Do the following result in
high base of knowledge and accurate risk
perception?
– Longer residence times
– Past experience with a natural hazard
– Participation in drills and/or education programs
8
Does the public know what hazards
are locally probable?
• Research Question: Does the more educated public
have a more accurate perception of risk?
– What is the level of preparedness within a given community?
• Research Question: Is the population with the most
accurate perception of risk more prepared than those
with a less accurate perception of risk?
Students will assess these research questions (and
more) as they analyze their survey results.
9
Natural Hazard Risk Perception
Raise hazard awareness to set the stage
for effective behavior change.
• Humans anchor hazard information with past experiences
• Natural disasters at one place are rare and memories fade
• Scientists can educate on past events and future possibilities
• Multiple approaches and channels should be used
• Passive – brochures, publications, maps, videos, posters
• Active – workshops, drills, preparedness training
• Use of survivor stories effective in hazard awareness
• Personalizes the abstract risks discussed by scientists
• Creates artificial memories of past events
• Promotes positive outcome expectancy in people
Slide courtesy of N. Wood, USGS
Realize that risk tolerance influences
willingness to act and that it varies.
• People assess costs and benefits differently of living in hazard zones
• At-risk individual who lives and works in hazard zone
• Politicians avoiding being seen as making “unpopular” decisions
Case study:
• Residents defied government orders to evacuate
Baños, Ecuador, due to volcanic activity of Mount
Tungurahua.
• Residents accepted the volcano risks and stayed
because evacuees had found limited economic
opportunities elsewhere.
Town of Baños, Ecuador, located
downstream from Tungurahua volcano
Slide courtesy of N. Wood, USGS
Understand that people learn differently.
• Scientists comfortable using 2-D maps
• Non-scientists not as comfortable with
maps
• Comprehension and acceptance of hazards
information highest when information was plotted
on three-dimensional representations and oblique
photographs, instead of two-dimensional maps
(Haynes et al., (2007).
Slide courtesy of N. Wood, USGS
There is no “general public.” Effective
education personalizes risk to individual needs.
Homeowners
Older individuals at
residential care
centers
Children
at schools
Factory workers
Tourists
There are similar topics But, outreach needs to be tailored
• Potential for extreme events
to audience
• How to recognize natural clues
• What warning messages mean
• How to respond
• How much time they have
• Should address local demographic and
socioeconomic conditions of at-risk populations
• Should address limitations of at-risk individuals –
e.g., mobility, hearing, awareness
Slide courtesy of N. Wood, USGS (photos modified by B. Brand)
Volcanic Risk Perception
Raise Hazard Awareness to Set the Stage
for Effective Behavior Change
 Studies show that people with higher risk
perception are more likely to be prepared in
the event of a natural disaster.
 Important to understand how messages
about risk are formed and transformed as
they move within a society!
Create a “culture of safety” rather
than “moments of reaction”
Volcanic risk perception in the Vesuvius population
Case Study (optional)
Vesuvius with the modern-day town of Herculaneum in the
foreground (photo courtesy of B. Brand).
Citation:
Barberi et al., 2008. Volcanic risk perception in the
Vesuvius population Journal of Volcanology and
Geothermal Research 172: 244-258
Link to full paper:
http://www.researchgate.net/publication/230561184_
Volcanic_risk_perception_in_the_Vesuvius_populatio
n/file/79e415017cae729d71.pdf
• The Barberi et al. (2008) paper presents
an excellent case study of volcanic
hazard and risk for the residents living
near Mount Vesuvius in Italy.
Vesuvius’ Eruptive History
• Mount Vesuvius is famous for its
eruption in 79 AD, which buried the
towns of Pompeii and Herculaneum
(among others) and entombed people in
ash.
People and artifacts entombed in ash in Pompeii
(both photo courtesy of B. Brand).
Years of past Vesuvius eruptions scaled with relative
size of the eruption (Author: Dr. Steven Carey
http://www.gso.uri.edu/vesuvius/Home/index.html)
Tourists visiting the ruins of Pompeii – Vesuvius in the background.
Vesuvius’ Eruptive History
A recreation of a Vesuvius eruption observed from
Portici (Joseph Wright, ca. 1774-1776).
Photograph from the March 1944 eruption
of Vesuvius (photo credit in notes).
http://www.gso.uri.edu/vesuvius/Home/index.html
Video - Eruption of Mt. Vesuvius (1944)
Mount Vesuvius has
erupted many times since
79 AD and will certainly
erupt again. The difference
is that now more than a
million people are at risk.
Read the Barberi paper to
learn how people feel
about this risk.