Persuasive Techniques

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Position or Argument What is your opinion?

What is your point?

Example: I am going to try to convince you that chocolate is a healthy snack.

Supporting Facts

Facts, numbers, and information can be very convincing.

Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.

Emotional Appeal

Getting people to feel happy, sad, or angry can help your argument.

Example: Your donation might just get this puppy off the street and into a good home.

Emotional Appeal

If people believe and trust in you, you’re more likely to persuade them.

Example: Believe me! I’ve been there before. I’m just like you.

Logical Reasoning

What I’m telling you Makes COMPLETE SENSE! The author explains it and makes It CRYSTAL CLEAR!

Example: If you don’t wear deodorant, you’re going to smell. People won’t want to be near you, and you will have no friends. That’s why you need to buy ARRID EXTRA DRY!

CAUSE AND EFFECT • If you buy our cologne, you’ll get all the girls.

• If you travel to Disney World, your family will be happy.

• If you wear Nike shoes, you will be a great athlete and people will think you’re cool.

• If you buy it NOW, you’ll save money!

REPETITION Kids should be allowed to have iPods in school. Music makes people happy, so it makes sense to allow us to bring iPods to school! Think of how great it would be to be allowed to listen to music in the hallways and cafeteria. Letting kids bring iPods to school would be the best decision for Georgetown Middle School.