H I – t e c h m a r k e t r e s e a r c h

About us

SOCIS was founded in April 1997 Since 2002 SOCIS is a member of ESOMAR, the world association of research professionals We are members of the associations BIG and AIMRI

Main activities:

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Market research

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Media research

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Sociological research

Fieldwork is controlled by “Socis Basis Fieldwork” Management System Research is carried out under the ESOMAR Code

Company structure

Client-service Dept.

Communication with clients

Technical Department

Data entering Technical support of projects

Qualitative Dept.

Management of qualitative studies Moderators

Quantitative Dept.

Management and control of fieldwork

Retail-Audit Dept.

Store-checking Mystery-shopping

CATI Center

Telephone interviewing

Our team

Roman Ogloblin

Managing Director [email protected]

Julia Panchenko

Head of Qualitative Department [email protected]

Daria Parfenova

Head of Client-Service Department [email protected]

Katya Mochalova

Project Manager

Maria Kamkina

Project Manager

Natalia Panchenko

CATI Manager

Lyuba Kulikova

CATI Manager

Asia Aitova

CATI Manager

Alexei Myasoedoff

IT Manager

Alexei Vinokuroff

DP Manager

We offer :

1. Customer research

“Socis Russian Omnibus” “Barometer” target group analysis awareness/usage segmentation competitive position

We offer :

2. Brand research

•Packaging tests •Price testing •Product testing •Retail trade network research •SOCIS Ad-TEST •SOCIS Price TEST •Hall-TEST •Retail audit

We offer :

3. Advertising and media research

• Concept tests (by introducing a new brand name) SOCIS Ad-Test • Ad effectiveness research (brand awareness and loyal consumers dynamics, competitive position) SOCIS Target Scan

We offer :

4. Media research

Unique large scale project “MediaMix Russia” • representation of local markets • up-to-date software DataFriend 5.5.

• an opportunity to plan campaigns using TV, press and radio at the same time • making media plans using target group preferences

We offer :

5. Personnel research

Mystery shopping

Service companies Retail trade networks Restaurants Banks Quality of services

Facilities :

Focus-room

• large one-way mirror • comfortable client’s room • professional audio equipment • DVD recording • simultaneous translation

Facilities :

CATI-Center (60 workstations)

• Tracking and monitoring research • Media research • Omnibus research • Measuring ad campaign effectiveness

Among our clients (fieldwork):

MR industry •IPSOS •GFK •COMCON - Research International •A/R/M/I - Millward Brown •ACNielsen •IMCA •Synovate •GIM •GMI •IPK International (Germany) •IRI - Infores (UK) •TNS Infratest (Germany) •Performance Research (USA) •IRB Europe (Belgium) •ICMA (Belgium) •Evalueserve •Produkt + Markt (Germany) •Avantium (Spain) •Plus Four (UK) Advertising •MediaCom •SPN Ogilvy PR •Head Made •Artvis Manufacturers / retailers •Pentland Group plc •Home centers

THANK YOU FOR YOUR ATTENTION!

Prospect Oktyabrya, 47 150040 Yaroslavl, Russia Tel. +7 / 4852 73 03 66 Fax +7 / 4852 73 03 66 [email protected]

www.socismr.com