Transcript GRS Market Research Services Pvt. Ltd.

Genius Research Services
Corporate Profile
www.geniusresearch.in
About Us
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Mr. Prashanth and Ms. Dhanshri Thombare, founders of Genius Research Services ,have had over 10 years of
management experience in field of Market research. Genius Research Services is a full-service Market
Research/Data Collection Agency and Consultancy, headquartered in Pune, Western India, where other
offices/Cities are controlled and monitored
Over the years we have earned a reputation for depth of field & analytical services and our ability to understand the
deeper conceptual, psychological, cultural and social issues that shape today’s complex markets. Apart from active
participation in each and every task, our expertise and consultation is always available to each member of the
organization.
Genius Research provides unbiased, comprehensive, in-depth research and analysis, generating insights into
consumer and market behavior. We use a variety of techniques for Quantitative and Qualitative research and
innovative technology to understand consumers and gain insights into their behavior.
Genius Research designs and conducts consulting assignments to help our clients clarify situations to help our
clients be the leaders.
The core competency of Genius Research is that, it can help its clients in completing their research requirement as
well as in implementing the research findings also. We don’t believe in just conventional research approach but we
have some innovative ideas which we offer to our clients. For example we can combine two or more than two
researches to deliver maximum satisfaction. We don’t believe to make our clients just satisfied but we always try to
make our clients “Delight”.
Our panels of experts handling projects of different sectors have good experience in the relevant field. Genius
Research has a strong field set up across India which finishes the field work within the given timeline and it is the
result of teamwork of quality control department and field that we deliver the analytical findings to our client as per
their requirement.
We believe in continuous improvement that’s why we recruit our executives from the reputed institutes which helps
us to enhance our performance also. Other than Survey, We are expertise in Promotion, Road Shows and in Event
Management for our clients to grow their business.
We have Management and Engineering professionals as key members of the Research and Analysis team. We
have well qualified professionals in both qualitative as well as in quantitative projects. We also have recognized
statisticians to provide analytical back up to everyone in the company. Our quality control department ensures the
validity and quality of the data.
Our Expertise
• Market Potential and Segmentation Studies
• Demand Supply Analysis
• New Product Development Research
• Consumer Behavior
• Brand Health Monitoring Studies / Brand Equity Research
• Stakeholder Satisfaction Studies
• Advertising Research and Evaluation Studies
• Corporate Image and Brand Positioning Studies
• Sales Force Effectiveness
• Service Audit
• Supply Chain Analysis
www.geniusresearch.in
Genius Research Services Portfolio
Stakeholder
satisfaction studies
Competition
Benchmarking
Demand Forecasting
Corporate
Image
Mapping
Market Potential
& Segmentation
studies
Brand Health
Monitoring studies
Product Launching
and Testing studies
Shopping Research
Services
www.geniusresearch.in
Genius Research Services Portfolio
Business Planning
Services
Customer Relationship
Management Program
Database Marketing
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Demand Estimation studies
Product Feasibility
Financial Modeling
Activation / Sales Promotion
• Customer satisfaction studies
• Cross Selling / Up-selling
studies
• Alliance Marketing programs
• Database Directory
Management
• Database Marketing
• Lead Generation Program
www.geniusresearch.in
Genius Research Project Execution Process
Requirement
Research
Specifications /
Objectives
Confirmation
Targeting
Research
participants
Target
Population
confirmation
Preparation
Detailed
Research
Implementation
Proposal
Evaluation
Result
Research
Execution
Data Analysis
Data Collection
Research report
and Presentation
Pilot Interview
Modifications
according to
Pilot interview
results
Research Design
www.geniusresearch.in
NORTH
SOUTH
EAST
WEST
Delhi
Hyderabad
Kolkata
Pune
Lucknow
Bangalore
Bhubaneswar
Mumbai
Chandigarh
Cochin
Nashik
Rajsthan
Chennai
Nagpur
Vaizag
Kolhapur
Vijaywada
Indore
Ahmedabad
www.geniusresearch.in
Key Deliverables
 Domain expertise across the entire value-chain of Marketing services
 Technological Depth
 Competitive service levels
 Relationship commitment
 Pro-active management of projects
 Effective use of best practices and lessons learnt
www.geniusresearch.in
Infrastructure & Facilities
 10 Computers / Laptops
 We use high end servers with
 High end power backup
dedicated leased line to help
systems with backups up to
ensure high redundancy levels
24 hours are installed and
 Separate cabins for CATI
 5 seats for data punching
 Dedicated Data Analysis
Experts
ready to go
 Firewalls - both hardware &
software are used to ensure
the highest amount of
confidentiality and data
security to our clients
www.geniusresearch.in
• Automobiles
• FMCG
• Health Care
• Construction
• IT & Telecommunication
• Real Estate
• Media & Advertising
• Hospitality
Domain Expertise
• Tourism
• Office Automation Products
• Textiles
• Oil & Gas
www.geniusresearch.in
Project completed successfully
Client
Sample size
achieved
Locations
Price sensitivity analysis
Bajaj Auto
1500
4
Customer Satisfaction about Dealers
Bajaj Auto
800
4
Various
1000
10
Common Floor
Unlimited
2
Baseline Survey for Sanitation & Hygiene
CHF India &
PMC
1000
1
To study the Market potential and need gap
analysis for the security software
Ad Agency
450
15
Project Details
Customer satisfaction/Employee Satisfaction
Apartment Census
… and many more
www.geniusresearch.in
Few of our Clients
… and many more
www.geniusresearch.in
Contact Us
Dhanshri Thombare
Address: Genius Research Services ,
Office Add -: 385/386, Flat No 2, Shree Ram
Apartment, Shaniwar Peth, Pune - 411030
Telephone: +(91)-(20)- 24456755
Mobile - 09822860066 / 08446366406
Email: [email protected]
[email protected]
www.geniusresearch.in
THANK YOU
www.geniusresearch.in