Transcript Welcome to one of the oldest Profession in the world called-

Event Management
The Production of an Event
Lets define Event Management
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Encompasses all activities involved in planning, organizing, staffing,
leading and evaluating an event, venue selection, stage
design,infrastrutre,laison with
artists,performers,networking,advertising,PR ,tickets sales etc
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IPL, Femina Miss India, Freshers Day etc
A lot can go wrong in the world of event management. But what's cool is that you get to manage it all and
set it right! Event managers conceptualize and execute events from start to finish
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EM-Its characteristics
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Complex interaction of
Large number of
people with different
skills and roles
Decisions making
situations
Critical C-C-A-Fit
execution
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Event manager’s role is
to have a physical
manifestation of the
above said fit
Marketing is making
promises and EM is
commitment and
delivery of the promise
Activities in EM
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Post the conversion of a prospect into a client, the
flow is divided into 3 sections-
Activities in EM
Pre-event activities
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During-event activities
Post-event activities
Lets understand Pre-Event
VIP Setting ,
Final audit,
check
ProductionFinals
Artworks
,Print,
Radio, TV,
logistics,hotels,
Air, TAX,
OCTROI,
Technical
aspects,
Materials,
safety
aspects
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Briefing
the
Ad agency
External
Agencies to
Be consulted
(archs,engg.)
Cash flow
and
Budget with
FM
Pre-event
activities
Objectives,
Responsibilities
Legalities,
Contracts,
penalty
Clauses,
agreements
And
Deadlines
(Gantt chart)
Liaison with
All dept,
Clients on
daily
basis
During and Post event
Dismantling
Settling of bills
During event
activity
Thanking
gestures
Feedback
And
corrections
Post
Event
Morale and
encouragement.
Team work,
Leadership
Aspects,
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Surveillance,
Checks,
Monitoring,
Liaison
With client
and enjoying
the show
Event Job Profile
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C. Krishniah Chetty & Sons Pvt. Ltd. is a renowned
Jewellery Retail Company with a legacy of 140
years.
Its clientele includes the hoi polloi of Bangalore,
Karnataka and Jewellery connossieurs from across
the globe. Very customer centric and is reputed for
high ethics, morals & enjoying a leadership position
in the industry You are welcome to join a truly
global workforce, with a team which is trained and
experienced to be a benchmark in the platform they
operate.
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Job Description• Event manager is responsible for
planning & organizing events and/or meetings for
the Organisation.• Rolling out the marketing plan for
reachout programmes & events.• Works with
company directors in coordinating an overall
marketing strategy and will supervise the creation of
marketing material for events.• Event Manager will
have to plan and publicise the events to bring the
right people to the right place, at the right time.
• The event's success rests on the shoulders of the
Event Manager. Every
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detail, including planning, budget and setting up a publicity
campaign, right through to creating the all important 'wow
factor' is left in your capable hands.
• It is a varied role with three main areas - marketing, operations
and sales.• Every project is different and can offer new
opportunities, meeting new people and showing everyone what
you can achieve.
• It's important to show you're capable of managing a variety of
occasions, bringing in new business and creating successful
events that meet client needs.
Desired Profile • Be able to establish productive relationships
with people at all levels.
• Be commercially aware and customer-focused .
• Have excellent time management and organisational skills .
• Be enthusiastic, self-motivated and outgoing .
• Have good communication and presentation skills.
• Be able to gather and interpret information for business
research.
• Have a positive and adaptable approach to problem solving.
• Be innovative and creative to distinguish your event from the
competition. • Have knowledge of sales & marketing.
• Be able to work as part of a team. • Possess an eye for detail.
Experience5 - 10 Years Industry TypeGems &
JewelleryFunctional Area Marketing, Advertising, MR,
PREducationUG - Any Graduate - Any Specialization,
Graduation Not Required
PG - MBA/PGDM - Any Specialization
LocationBengaluru/Bangalore Keywords Events , Programmes ,
Exhibitions , Reach outs , Marketing , Branding , Shows.
Lets dig deeper
Planning
Staffing
Controlling
EM
Weapons
EMIS
Organizing
Leading &
Coordination
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A closer look
Optimize Resource
utilization (Travel,
Audio,catering,floor plan,
F&B, logistics, labor,
photography, speakers, stage
Helps in
risk-rating
Planning
Micro level
FunctionCreative,
prod,
Technical etc
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Ensures
Synergy and
DM (ticketed,
Non-ticketed
Partially ticketed)
A closer look
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OrganizingMaking
The event happen
Within the
constraints
Of planning
Description of
activities
Involved
(GANTT chart)
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Contacting all
the key
People-performers,
Standby
arrangements,
,Govt, approvals,
And softer issues
Like PR, media
etc
A thread which
binds
The promise
To commitment
StaffingTeam structure,
Expertise, experience of the
team, roles and
responsibilities on the
function heads is key to
event success. Marketing,
production, coordinator,
skilled and unskilled labor
coordination is the secret of
staffing
A closer look
Leading the coordination
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Coordinators with hands on
leadership skills
Constant motivation and
push
Great communication skills
and loads of patience
Carrot and stick approach
with fine balance
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Controlling
 Evaluation and
correction of deviation
is the gist of controlling
 Controlling helps to
ensure conformity to
original plans
A closer look
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EMIS, helps greater
control over information
On the status of the
event at the real time
It acts as an
opportunity generator
It creates lot of equity
and trust with the client
in the longer run
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General info-
Payment
Records and
method
Event category
ID,Variation ID,
Start time, end
time,
Brief,
Staffing etc
Event attendeesFirst/last name
Title/company
Name,URL
EMIS
Event
Registration
details
Event pricingAll about fees
Employees
And staff
associated
WOW Awards
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WOW Awards
Categories
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1. Live Entertainment Event of the Year
2. Live Event of the Year in a Foreign Location
3. New Event Property of the Year
4. a. Dealer / Trade Education Program of the
Year 4. b. Best Dealer / Trade Incentive
Program of the Year
5. Sport Association of the Year by a Brand
6. Sports Property of the Year
7. a.On-ground Promotion of the Year for
Sampling 7. b.On-ground Promotion of the Year
for Sales Promotion
8. College Contact Program of the Year
9. School Contact Program of the Year
10. Knowledge Property by an Educational
Institution
11. Cultural Property by an Educational
Institution
12. Activation Program of the Year by a Radio
Station involving on-ground connect
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13. On-ground Event / Property of the Year by
a Radio Station
14. CSR Property of the Year by a Radio
Station involving on-ground connect
15. Televised Event of the Year
16. Pub Promotion of the Year
17. Launch Event of the Year
18. On-ground Film Promotison of the Year (by
a film)
19. On-ground Association with a Film by a
Brand
20. MICE Tour of the Year
21. On-ground Youth Connect of the Year
22. B2B Event of the Year
23. In-Mall / In-Store Promotion of the Year
24. Rural Marketing Program of the Year
25. Consumer Exhibition of the Year
26. B2B Exhibition of the Year
27. Event / Experience of the Year (for Internal
Audience/s)
28. Small Budget On-ground Promotion of the
Year