Transcript Frankfurt Agenda

SNIA EUROPE B.O.D. REPORT
April 2011
Sponsorship 2011
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DataCore updated from Silver+ to Platinum; NovaStor from Pod to Silver; Fast LTA from
Silver to Silver+
STEC downgraded from Silver+ to Silver
We need help with the following companies: Microsoft, Amazon, Google, Quest, Citrix,
VMware (maybe alliance managers from vendors could help here)
Please note: Many more about to sign – so it is looking good
Platinum
DataCore
HP
Dell
* New Sponsors
Gold
Compellent*
HDS
Quantum
Juniper
Silver +
Acronis
Bocada*
Bull
Fast LTA
HMK
QLogic
Scality
Silver Peak*
TMS
Veeam*
Virtual Instruments
Silver
NEC
NovaStor
PoINT
qSkills
STEC
Frankfurt Agenda
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Tracks
– Keynote Theatre
– Storage Technologies
– Cloud Storage
– Cloud Computing
– Virtualization
– Datacenter Technologies
– Converged Networks
– Customer Case Studies (x2)
– BITKOM (tbc) on day 2
Comment: Cloud Security will be covered in Cloud tracks
Frankfurt Agenda
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Alliances
– The 451 – have committed to sending three/four analysts to speak in various
tracks and will supply marketing content to help in promotion of the events
and onsite collateral.
– Demartek (Denis Martin) who ran two tracks and chaired the FCoE debate last
year will return and will also supply marketing/promotional content.
– The Green Grid
– BITKOM
– Data Centre Alliance
Invited speakers who have confirmed
– John Manville, VP of IT Network and Data Center Services, Cisco (USA)
– Harkeeret Singh – Chair or Green Grid EMEA (Thompson Reuters)
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Call for Papers has generated interesting submissions from
The Evaluator Group
Alquist
Josh Krisher
– Digital Reality Trust
Marketing
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We again plan to do more marketing outside of Germany this year, in particualr in
adjacent territories such as Poland, Czech republic, etc.
We are considering some different ways of telemarketing by utilising the services
of independent consultants or training companies who we will ask to contact
registered delegeates to secure their attendance in return for free exposure
and/or discounted presence at the event.
ACTION: Can anyone help with contacts at the company ‚Werbehaus‘ in Germany
who are a target organisation for us in respect of the above.
This year we are working with zdNet on a ‚one-minute pitch‘ idea which will be
free to sponsors, giving them good publicity prior to tand at the event – zdNet will
also interview delegates on site
We are currently creating significanlty modernised website with new improved
features such as ‚matchmaking‘ for sponsor-delegate meetings, personalised floor
plans, mobile friendly features , mor euse of video etc.
We are also working on a specific Mobile ‚app‘
We have just got Arpen Tucker who runs two LinkedIn Data Centre groups to invite
his groups to our events so will be exploiting this and his relationship with the Data
Centre Alliance (DCA) who are considering hosting a meeting in Frankfurt.
We expect to get significant cooperation with the Green Grid on helping promote
the event this year and have secured their chairman as a speaker.
We are planning a networking party on Tuesday evening with entertainment,
drinks and snacks
Comments
• While we are strong in Storage we need more
people with strengths in Virtualization, Cloud,
etc to help with future expansion(this does
not mean less focus on Storage)
• Paul & Chris suggested we set up an advisory
board in the UK and Germany (Munich) to
help us with long-term growth not only in
Germany but also to seriously look into
growing a second event in other locations.