Transcript Document

Talking and Walking Sustainability Conference, Auckland. February 2007
Designing for a Sustainable Future:
Partnerships to sustainability
Kel Dummett
Project Manager, Design for Sustainability
Outline
•What is Sustainability Victoria?
• What is Design for Sustainability (DfS)?
• Sustainability Victoria’s DfS program
 objectives
 initiatives
 how it works
 successes
 future
Sustainability Victoria
• Merger of EcoRecycle Victoria and Sustainable
Energy Authority of Victoria (SEAV) in 2005
• Implementing the Victorian Government’s
sustainability policies
• Promoting efficient use of resources – energy,
materials and water
Design for Sustainability
• Sustainability Victoria is mainly concerned
about sustainability at use stage and end-oflife issues (particularly waste and energy
use)
• Design for Sustainability (DfS) program
moves SV’s sustainable thinking to the
beginning of the product lifecycle
Design for Sustainability (DfS)
“Products can be considered as the embodiment of
environmental harm caused by production,
consumption and disposal.”
[Eva Heiskanen, Finnish environmental economist]
And
It is estimated that 70% of a product’s environmental
impact is locked in at the design stage.
Design for Sustainability (DfS)
Why the concern?
Source: The Bathroom, the Kitchen and the Aesthetics of Waste. (1992) Upton and Abbott Miller.
Design for Sustainability
• DfS means developing products with
minimal or no environmental impacts – not
‘eco’ or ‘green’ products - but incorporating
environmental considerations into good
design practice for everyday products
Key principles of DfS
• Efficient design - keep the material and resource inputs
to a minimum. Do more with less.
• Cyclic design - design to enable materials to be
continuously cycled through natural or industrial systems.
• Safe design - avoid toxic and hazardous substances
and processes. Keep human health in mind as well as
ecological impacts.
• Communications design - ensure product and
packaging related communications are informative and
accurate. Encourage responsible consumer behaviour.
Benefits for Manufacturers
• Maintaining competitiveness
• Reducing production costs
• Identifying new business opportunities
• Gaining advantage as a supplier
• Improving liability management
• Improved products and product
differentiation
• Addressing customer needs
Design for Sustainability (DfS)
Designers and product developers are in a key
position to influence and reduce environmental
impacts
And they can contribute to a sustainable future..
DfS Program
Aims is to firmly place DfS on the political and
business agendas,
and
to make environmental considerations a mainstream
concern of design professionals, product developers
and manufacturers.
DfS Program
Key objectives:
• DfS part of design practice agenda
• Product development and design professionals
aware of and engaging with DfS.
• A focal point.
• Growing awareness
DfS Program
And
Move away from ‘deep green’ or ‘eco’ product image,
and position as part of good design practice.
Bottom line: all designers to be aware of and practising
DfS – simply part of delivering a professional service to
clients.
DfS Program
Key initiatives
• DfS Partnership - DIA, Centre for Design and
Product Ecology
• Forums and public lectures
• Sustainable design criteria in design awards
• Product Environmental Labeling
• Sustainable packaging
• Sustainable kitchens
DfS Partnership
Partnership between SV and Design Institute
of Australia, Centre for Design and Product
Ecology
DfS Partnership
• Industry Liaison Officer with DIA
• Professional training course – Head Start – for
designers
• Quick Start - a professional resource
• Small grants program
• Product showcases
• National eco-design curriculum for industrial design
students
• Survey of designers
DIA Professional Practice Guidelines
• DIA Professional Practice
Guidelines ‘Design for
Environment and Product
Innovation’
• Includes an overview of
product life cycle impacts,
selecting strategies, how to
get started, resources
‘Quick Start’ series
Telecommunication: Nokia
Furniture: Think chair (Steelcase)
Stratus workstation (Zenith Interiors)
• Steel (50% recycled content)
• Aluminium (45% recycled
content)
• Plantation sourced E0 MDF
• Ortech Easiboard (is
compostable)
• Designed for disassembly –
constructed with pins, clips and
screws
• Reduced embodied energy and
resource demand through use of
recycled content and recyclable
materials
Mobility: Smart car
• Designed by Swatch and built by
DaimlerChrysler
• Only 2.5 metres long
• Environmental policy and guidelines –
– protection of environment,
– energy efficiency and
– preservation of natural
resources in all stages of life cycle
Bathroom: Caroma Smartflush
Future challenges - Design in 2050
• Designers will need to face the challenges
of a world with reduced and much more
expensive resources
• The design community, manufacturers and
our leaders need to embrace the challenge
now
• A sustainable future is possible, and DfS is
a key strategy help to achieve it.
Thank you