Transcript No Slide Title

Canola Council of Canada
- Setting Sail for 2015“Constraints to
Growing Canola Markets”
L.H. Hepworth
CropLife Canada
Halifax, July 2005
The opportunity through
innovation….
….the coming transformation of
agriculture.
A new strategic direction
Plant Science within a changing industry
environment
Emergence of a Bio-Economy
Chemical
Crop Protection
25 billion €
Crop Production
(genetics & chemicals)
~ 40 billion €
Plant
Breeding
Plant
Biotechnology
Insecticides
Others
<1995
Starch
CarboOthers
hydrates
Pharma
Fresh
Food
Plant
Fibers
Crop
Protection
Biotechnology
BiodeOil
gradable
Plastics
Pro- Industeins trial
Fungicides
Herbicides
Renewable Materials
> 500 billion €
Chemical
Crop Protection
> 2015
New markets – examples
Current agri
markets
Output
traits
(GM,
non-GM)
Value
Input traits
capturing
Crop
protection
and/or
seeds
Higher value
crops
Bt corn
HT canola
HT soya
Conventional agri
business
Animal feed
Fresh produce
Bio-fuels
Health, dietary
components
Herbicide
tolerant turf
Cereals with
reduced
mycotoxins
Professional
products
Home & garden
products
Grower/
Professional/
distributor industrial
Customer group
Allergen
control
Consumer
New markets
• Theme for Parliamentary and Legislative
receptions
• Co-hosted with Canola Council, Alberta Canola
Producers Commission and others
• “Grow Canola”
– identified as a platform for growth in plant biotech
– preferred position on crop protection products
While we see opportunity and
solutions to societal problems
through innovation ….
… some in the public see…
Globe and Mail
November 27, 2003
Constraints to capturing the
opportunity for Canada and Canola
Regulatory and public acceptance and
infrastructure constraints to the adoption of
plant science innovation
Public acceptance
– Industry must constantly demonstrate that they are good
stewards
– Ensure first class regulatory system that enjoys the
public’s confidence – domestic and global
– Communicate track record of success on both counts
Putting stewardshipfirst™
• Pro-active industry approach to protecting the
environment and public health over and above (or
instead of) what government requires
• Self-regulatory initiatives
• Multi-stakeholder, life-cycle approach
• “walk the talk”
• Canadian industry a world leader e.gs. empty
pesticide container management, novel trait
confined field trial management
Bio-stewardship
1. Novel trait confined field trial training programs
•
•
•
300 researchers – industry, university, govt
Plots, greenhouse, plant molecular farming
CFIA reports improved compliance
2. Transparency
•
•
•
New submission on CFIA website
Lists what studies completed
60 day comment period
Bio-stewardship cont’d
3. LMO database indicating commercial
status of approved events in Canada
4. Managing HT Volunteers
•
•
•
Best Management Practices Guide – 60,000
Workshops
Annual report – CCC a contributor
Regulatory Constraints
• Lack of harmonization despite some progress
–
–
–
–
–
Canada/U.S.A./OECD
Canada/provinces/municipalities –getting worse
Across fed. government departments/agencies
Failure of CODEX e.gs. MRL’s, AP
Minor use pesticides
• Non science-based regulation (junk science)
– Regulating in areas beyond environment and public
health/safety
– E.gs.: RIONAP/4th hurdle (leave to trade), GMO food
labelling
– Public policy directed at areas of no/low/perceived risk
rather than “real” risk
Regulatory constraints cont’d
• Regulatory vacuum e.g. nutraceuticals, functional
food claims
• Failure to defend rigorous regulatory system
• Failure on risk communication by both
government and industry
–
–
–
–
Third leg of the stool
Do a good job on risk assessment and risk management
Lousy job on risk communication
Lousy job on communicating about risk in and
understandable, non-condescending way
What’s needed to Grow Canada
1. Smart Regulation by government
• Protecting and “enabling” v. “disabling”
regulation e.gs. health claims, bio-fuel,
minor/micro use pesticides
• Dismantle or modernize disabling/outdated
regulatory agencies and infrastructure
• Harmonization
• Better job at defending regulatory system and
communicating about risk
• Public policy directed at areas of “real” risk not
no/low/perceived risk
• Maintaining momentum
From government cont’d
2. CODEX has to be more timely in their decision
making e.gs. MRL’s, GMO tolerances
3. Implement Agriculture Policy Framework
•
–
–
–
High degree of alignment with pillars
Food safety/env sustainability with stewardshipfirst
Science and innovation
Needs marketing savvy!!
4. Truly make innovation/productivity a priority, not
just lip service
What’s Needed to Grow Canada
From industry value chain
• Better at communicating about benefits and
advantages to complement transparency on risk
• Trade to resolve RIONAP/market access – BMPs?
• More stewardship (self regulation)
– agreement on/implementation of - HACCP/ISO 22000,
SQF, EurepGAP, Environmental Farm Plans etc.
• Further development and implementation of
identity preservation/traceback system
• Win:win:win financial return scenarios between
value chain participants
What’s need to Grow Canada cont’d
Finally - Leadership
• At the political level
• At the senior government officials’ level
• At industry level
…. To chart and implement the vision