Transcript PowerPoint Presentation - Mount Gay Rum Round Barbados Race

SPONSORS PROPOSAL 2012
Contents
• History
• The Event
• Sponsorship opportunities
• Advertising and promotion
• Activation program
HISTORY
History
• The oldest sailing race in the
Caribbean with a unique and rich
history. Trading schooners
competed to be the fastest and
therefore likely most profitable
schooner.
• The first organised Round Barbados
Race was held in 1936, contested by
5 schooners and won by Capt. Lou
Kennedy’s “Sea Fox”in a time of 10
hours 20 minutes.
• The Race captured the imagination
of sailors, media and the public
alike, with popular calypsos of the
time featuring the race.
• News reports are enshrined in the
Barbados archives as a testament to
importance of the race.
Objectives
• To establish this unique event as a
“must do” for all sailors, and place
it firmly at the start of the
international sailing calendar
• To leverage the history and
heritage behind the Round
Barbados Race to the benefit of
Mount Gay Rum and associated
sponsor brands
• To bring a world class sailing event
to Barbados, growing the benefits
of sports tourism, whilst capturing
the interest and imagination of
Barbadian consumers and
spectators.
THE EVENT
The Event
• ONE DAY:
The Mount Gay Rum Round Barbados Race is held on January 21st annually, in
honor of The Right Excellent Errol Walton Barrow, founder member of The
Barbados Cruising Club.
• ONE RACE:
The Race is open to sailing yachts. 2010 saw Elena, 55-metre Racing Schooner
sailing against Lisa a local 27-foot yacht.
The Race starts and finishes in Carlisle Bay off The Barbados Cruising Club and
yachts sail north about the Island.
• ONE GOAL:
Yachts aim to break the record time in their class.
• ONE HISTORY:
The oldest Caribbean sailing race. Organised by The Barbados Cruising Club in
association with Mount Gay Rum and The Barbados Tourism Authority.
The Event 2012
• A 5 day programme of social and sailing events, featuring an optional
handicapped race on day 2, and the signature Round Barbados Race on day 4.
• Building on the success of 2011, and to further enrich the event in the eyes of
competitors, sponsors, local and international media and the Barbadian public
the organisers intend to site the Regatta Village in Independence Square, with
participating yachts berthed in the Inner Basin of the Careenage. An area
recently listed as a UNESCO World Herritage Site.
• The social programme encompasses events held at the Regatta Village, The
Barbados Cruising Club and The Mount Gay Rum Visitors Centre.
• The formal regatta dinner will be held at The Beach House, St. James, followed
by the grand prize giving ceremony.
• Local and International media are invited to attend (and participate) in both
social and sailing activities alike.
• Around 30 yachts are expected to participate
SPONSORSHIP OPPORTUNITIES
Sponsorship
Opportunities
• Gold Sponsorship packages are available for the following categories;
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Official Banking and financial institution
Official Time piece
Official Real estate provider
Official Clothing
Official Media house
Official Telecommunications provider
• The Value for each official title designation is $50,000 cash
• The sponsors will receive the following benefits;
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Brand association in all event communication and website
Ability to set up a corporate VIP area 20’x20’
The ability to host and promote the designated brand at the event venues
Access to the event VIP area for 20 persons each day.
The designation of a prize category with the name of the sponsor
The ability to place 4 pieces of signage at the event venue.
Sponsorship
Opportunities
• Sponsorship benefits cont’d
• Invitation for 6 persons for 3 social events
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The welcome reception
The captains party
The closing ceremony
• The provision of an area covering no more that 6 X4’ where relevant
companies can show case their brand
• The provision of branded items and relevant printed material for
distribution in welcome kits.
• Other elements can be made available based on sponsor requirements
Sponsorship
Opportunities
• Silver sponsorship packages are available for the following categories;
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Official Banking and financial institution
Official Time piece
Official Real estate provider
Official Clothing
Official Media house
Official Telecommunications provider
• The Value for each official title designation is $20,000 cash
• The sponsors will receive the following benefits;
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•
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Brand association in all event communication and website
The ability to host and promote the designated brand at the event venues
Access to the event VIP area for 10 persons each day.
The ability to place 2 pieces of signage at the event venue.
Sponsorship
Opportunities
• Sponsorship benefits cont’d
• Invitation for 4 persons for 3 social events
•
•
•
The welcome reception
The captains party
The closing ceremony
• The provision of an area covering no more that 6 X4’ where relevant
companies can show case their brand
• The provision of branded items and relevant printed material for
distribution in welcome kits.
• Other elements can be made available based on level of sponsorship
and sponsor requirements
Sponsorship
Opportunities
• Bronze sponsorship packages are available for the following categories;
•
Associate sponsor
• The Value for each official title designation is $10,000 cash
• The sponsors will receive the following benefits;
•
•
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Brand association in all event communication and website
Access to the event VIP area for 10 persons each day.
The ability to place 2 pieces of signage at the event venues.
• Invitation for 2 persons for 3 social events
•
•
•
The welcome reception
The captains party
The closing ceremony
• The provision of branded items and relevant printed material for
distribution in welcome kits.
• Other elements can be made available based on level of sponsorship and
sponsor requirements
EVENT ADVERTISING AND PROMOTION
Advertising &
Promotion
• Press
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Regular press releases to international sailing and lifestyle publications and local
press.
Full page promoting participation in the event – Sunday Jan 12th. 14th 16th 19th, 21st
Use of both printed and Web
Message – Major sailing event, History, Public participation, fun and excitement
• Radio
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• Daily 30 sec radio spots from January 6th – 21st – CBC/Star com networks
• Live radio coverage on the day of the event
• 2 x 30 Min radio shows to promote the event
Internet
• Web site – sponsors logo and link
• Social Media - Facebook and Twitter
Personal selling
• Brochures and flyers directly to clubs, associations and institutions
POS material – Banners, Posters, other signage
Advertising &
Promotion
Facebook page
Website home page
Advertising &
Promotion
Event Brochure
Advertising and
Promotion
2011 Red Cap Party
invitation
2011 Prize Giving
invitation
Advertising and
Promotion
The 2011 Event Sponsors
Activation
Program
• Hospitality on site
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VIP area to be created at event venues
Hospitality inclusive of
Buffet – Breakfast, Lunch, Dinner and cocktails
Beverage service – Complimentary bar for sponsors and officials and paid bar for all
others
• Lounge seating – Rent or have this seating sponsored
• Comfortable covered environment – 4 – 6 – tents to be booked
• Hostesses - Minimum of 4 to ensure sponsors and other VIP’s are taken care of
Trade activation
• Satellite viewing points
• The Crane, Hilton, Accra beach, Carib beach bar, Boat yard, Daphnes, Weisers
beach bar, Surfside beach bar, Round House beach bar, Surfers bay, Oistins
beach bar, Fishers Mans pub,Tapas , Beach House and Mullins Beach bar,
Cruising Club and Yacht club
Public Relations
Value
Press Releases
Mount Gay Race Honours Barrow - Advocate
Herreshoff Races Elena in MGRBR - Advocate
Mount Gay Race Honours Barrow - Nation
Mount Gay Race Entries - Nation
Mount Gay Race Entries - Advocate
Herreshoff Races Elena in MGRBR - Advocate
MGRRBR - Novel elements - Nation
MGRRBR - Novel elements - Advocate
MGRRBR A Thriller - Advoacte
MGRRBR- New Respect For Sailing - Advocate
Mount Gay Hosts Successful RBR - Advocate
Mount Gay Distilleries Chartered Vessel
International PR Value - Web, sailing magazines
Total
PR Value
$ 540.96
$ 753.48
$ 746.76
$ 1,522.08
$ 1,043.28
$ 405.72
$ 426.72
$ 695.52
$ 1,478.40
$ 2,587.20
$ 954.80
$ 2,520.80
$ 75,000.00
$ 88,675.72
THE MEMORIES
Race Day
The Party Begins ….
NEXT STEPS
• To discuss sponsorship opportunities please contact:
• Mount Gay Distilleries Ltd.
Raphael Grisoni, (+1 246) 243 4931 [email protected]
Andre Thomas, (+1 246) 234-9087 [email protected]
• Howard Palmer, Race Organiser
[email protected]
• Mike Krimholtz, Commodore of The Barbados Cruising Club
[email protected]
• Visit our website www.mountgayrumroundbarbadosrace.com, or follow us on
Facebook or Twitter for race news and regular updates.