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National Aeronautics and Space Administration
How Awards and Competitions Foster
Tech Transfer at NASA
www.nasa.gov
Budgets are tight. Marketing is expensive.
National Aeronautics and Space Administration
Awards can be a marketing tool
National Aeronautics and Space Administration
Use awards strategically
Tip 1
Use awards to
highlight your
organization’s
key strengths
National Aeronautics and Space Administration
Awards come in all shapes and sizes
Tip 2
Screen
nominees
carefully to
ensure they
closely match
the award’s
focus
National Aeronautics and Space Administration
Track innovations closely
Tip 3
Maintain a
database of
emerging
research and
innovations
National Aeronautics and Space Administration
Timing is everything
Tip 4
Submit before
the eligibility
window closes
National Aeronautics and Space Administration
High-five your innovators
Tip 5
Boost morale
and your
organization’s
prestige by
applying for
individual and
team awards
National Aeronautics and Space Administration
You won. Now what?
Tip 6
Leverage the
win through
your website,
social media,
press
releases, etc.
National Aeronautics and Space Administration
Then go after even more awards!
Tip 7
Leverage your
application to
apply for
additional
awards
National Aeronautics and Space Administration