Transcript Document
MLS Sales Meeting Message May 2015 Be sure to check MLS News for full descriptions and screenshots! Recent Developments Lifestyle Report Now Available to Send as a Hotsheet When you create a new hotsheet for your clients, you will notice that one of the options is now the Lifestyle Report. This report includes the property map, community and neighborhood information, school information, and nearby attractions and amenities. MLS Policy Refresher Pocket Listings/Off MLS Listings/‘Coming Soon’ Listings and the Digital Advertising Policy Just as a reminder, the MLS Policy states that a listing must be placed on the MLS within 5 days of a signed listing agreement unless an exclusive listing agreement is signed and submitted to the MLS within that 5 day window. Digital Advertising Policy: Even when a Notice Office Exclusive Listing form is submitted to the MLS, the property can not be marketed on websites available to the public (such as Zillow, Trulia, or KSL) , unless it is also placed on the MLS. Listings that are held off of the MLS are considered ‘pocket listings’ and members have been voicing concerns about this growing trend. Some third party websites are offering ‘coming soon’ features that promote this practice. Concerned members feel that the value of the MLS is being tarnished because pocket listings violate the spirit of cooperation and compensation. Tech Tip: CMA Tips and Tricks • Use the Populate Forms feature to populate the search form with details from a prior listing on the MLS, or from the Tax Data. This will fill a range of fields – such as bedrooms, square footage, year built etc. – to help you find comparable properties for your CMA. • To find comparables within a certain radius from your subject, use the Radius tool in the map search. To access this feature, open your search. Enter the distance and the location and click on Set to draw a radius around the location. • It can be hard to find the right comparables for your CMA. If you are not finding enough comparables, try to widen the search criteria. Remove a limiting criteria, widen the square footage/acreage, or remove some of the location criteria. • Find homes as close to your subject as possible. The CMA program will make adjustments based on the number of bedrooms, bathrooms, square footage, etc. More adjustments means more adjusted value variance, and it can seem as though your subject property is being valued incorrectly. Property Pond Updates We are at our highest number of visits to date on the website! New App: Our new app is now set to launch Demo: We will be able to demonstrate the new ability to create and manage listings on the go. Competitive Advantage: Free. Local. In light of Rentler’s new partnership with ForRent.com, they have also started charging for each listing. This can give us an opportunity to grow our inventory and customer base. We also offer Property Pond Core Credit C.E. classes. For more Information or to schedule a class, contact [email protected]. Save the Date at NAR Mid-Year! For those attending the NAR Mid-Year Convention in Washington D.C. we will again be hosting a Utah Reception Dinner at Café Deluxe near the National Cathedral on Thursday, May 14th from 6:30 – 8:30 PM. Education/Class Dates – Salt Lake Advanced Methods for MLS Property Searches and Reports: Salt Lake Board of REALTORS®, May 8th 9:00am – 10:00am MLS Advanced Hot Sheets: Salt Lake Board of REALTORS®, May 8th 10:00am – 11:00am We also do office classes. For more information, contact [email protected]. Education/Class Dates – Utah County Introduction to Property Searches and Reports: Utah County Association of REALTORS®, May 14th 9:00am – 10:00am Intro to MLS CMA: Utah County Association of REALTORS®, May 14th 10:00am – 11:00am How to list properties on the Utah MLS: Utah County Association of REALTORS®, May 14th 11:00am – 12:00pm We also do office classes. For more information, contact [email protected]. Education/Class Dates – Northern Wasatch Introduction to Property Searches and Reports: Northern Wasatch Association of REALTORS®, May 29th 9:00am – 10:00am Intro to MLS CMA: Northern Wasatch Association of REALTORS®, May 29th 10:00am – 11:00am We also do office classes. For more information, contact [email protected]. User Groups Would you like to offer feedback on our upcoming products and services? We would love to hear from you so we can design the MLS system to suit your needs. User group meetings typically last 1 hour and we provide lunch. Our upcoming user groups are: Consumer Portal Redesign – Share what your clients want from the MLS’s public website. If you would like to be a part of this group please contact JJ at [email protected].