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ITD Hungary Zrt.
Erzsébet Dobos,
Business Development
Director
Moscow, 7th June 2010
Hungary
Land: 93,030 km²
Population: 10,1 million
Population density: 109.2 people/square km
Capital: Budapest (population:1.8 million
GDP/capita, at PPP:
EUR 15,300/ USD 18,840 (2009)
(wiiw, EIU)
Currency: Hungarian forint HUF
Hungary’s GDP/capita stands at 64% of the EU
average.
From Hungary, a market of some 250 million
people can be reached within 600 miles.
Outward investments (2009): 11,1 billion EUR
Improving economic performance in 2010
EU
EU-member since 2004
GDP
GDP growth 2010: +0%
Output
Employment
and wages
Inflation
(2009: -6.3%)
Export growth 2010: +4.0% (2009:-9.1%)
Industrial production: +2.5% (2009: -15.9%)
Average wage: € 724 (Q3 2009)*
Unemployment rate (2009: 10.1%)
Average inflation rate 2010: 4.3%
(2009: 4.2%)
*Exchange rate: 1 €= 271.27 HUF
Source: GKI (Economic Research Institute) February 2010
Improving economic performance in 2010
VAT: 25%
Corporation tax: 19%
Taxes
Contribution payable by employers: 28%
Personal income tax until 5 million HUF: 17%
Personal income tax over 5 million HUF: 32%
Insurance contribution: 7,5%
Pension insurance: 9,5%
ITD Hungary
Investment and Trade Development
Hungary
Founded by the Hungarian Government to achieve its foreign
economic policy goals
promote and facilitate foreign investments
develop international trade
promote Hungarian capital investments
EU integration-oriented SME development
Central Office in Budapest  20 regional offices  60 Foreign Trade Offices
ITD Hungary
Key competences of the agency:
FDI Promotion
Exploring new channels to investors
 One-Stop Shop for investors
 Implementation
 Aftercare

Promoting Hungarian businesses internationally



Supporting export capabilities of Hungarian SMEs
Supporting foreign investments of Hungarian SMEs
Supporting Hungarian SMEs to become suppliers
multinationals
of
large
Other major tasks
 Maintenance of representative network abroad
 Channeling the business related experiences of ITD Hungary through
policy making initiatives to the government for boosting
competitiveness
Business Development
-Main role
Enhancing Hungarian product, service and
capital exports through its wide range of
services
Priority sectors to focus on
Dynamics of
the sector
Recycling
Growth
Biotechnology
ICT
Renewable energy
Stability
Digital media and
creative industries
Aviation and Aerospace
Automotive
Electronics
Decline
Low
Average
Strong
Existing
presence
Business DevelopmentActivities
Partner
sectors
management
structured
 Deep, sector-specific knowledge
companies on export-related issues
by
to
industrial
advise
domestic
 Co-operation with more than 2000 companies based on
annual business developmental plans
 Organising business networking meetings,
specific seminars, exhibitions, trade-shows
sector-
 Actively supporting the SMEs sector
 Business matchmaking
 Organising
collective
exhibitions and fairs
Hungarian
participation
on
Business DevelopmentActivities
Partner management programme - results
 personal contact established with 2073 significant
exporting companies in Hungary
-> 70% of total export of Hungarian SME-s, 3,8 billion €
 traditional
industries
(food,
textile,
machine
manufacturing), as well as new, knowledge-based sectors
(ICT, biotechnology, environment)
 Russia ranks the 3rd most important planned export
market for Hungarian SME-s
 ITD organised 216 export development programmes in
2009 with 1500 participating companies
-> estimated result: 400 million € export orders through
the programmes of ITD
Business DevelopmentActivities
Customer Relations Centre
 Offering leads on export opportunities in electronic and
printed form;
 Gathering and disseminating information on EU and local
funding opportunities, Hungarian and European tenders;
 Offering advice on export procedures, customs, legal and
taxation issues;
 Maintaining nation-wide company database
 Medium-term goal: To establish foreign trade E – market
Business DevelopmentActivities
Development of Supplying Sector


Support the realization of subcontracting networks
Increase the number of suppliers in the manufacturing sector

Applying the Suppliers Development Programme

Enhancing suppliers network meeting the demand of the big
investors locating in Hungary
Business Development
Instruments for development
 full audit at the selected subcontractors with the OEM
 indication of the area to be developed
 summarization of support possibilities
 active Forum for suppliers, integrators, multinational
companies
 enhancing supplying relations (data banks, e-market,
consulting)
 suppliers conferences and events
 suppliers coaching (training, "best practice” improving
suppliers capabilities )
Main sectors – trade
relations with Russia
 Agriculture, Food products and technolgies for the food
industry (machinery and equipment)
Processed meat
Vegetables and fruit products
Wine and spirits
 Cleantech: waste management technolgies, waste water
and drinking water systems, environmental engineerin
 Medical
devices
and
equipments
(hospitals,
lab-
technologies)
 Textiles, apparel (clothing, textiles for special usage)
 Construction: engineering services, project management
 Electronics: devices for the automotive industry
Investment PromotionServices
I. In the decision making process
 Tailor made, comprehensive information packages on the economy,
politics, financial incentives, business environment, tax system and
individual sectors
 Identifying locations, organizing site visits
 Organizing partner meetings
II. During implementation
 Advising on project partners and project financing
 Accelerated permitting procedures
 Assistance in applications for incentives
III. In the operation phase
 Maintaining continous contact
 Advising and assisting companies seeking to expand
 Advocacy to improve the business climate
Investment PromotionResults
I. Lead Generation

Contact with 7,600 companies
in 2009

About 150 events in 2009
III. Implementation
 Administrative one-stop shop for
investors
 20-25 implementation projects in
2009
II. One-Stop Shop

358 projects/year

27 realized investment in 2009

Euro 895 million investment in 2009

5,461 new jobs in 2008
IV. After Care
 25 potential reinvestment in 2009
 160 after care events with about 230
companies all over Hungary
 Generating new investments
(manufacturing, R&D, service centre)
 Ongoing advocacy, and follow-up of the
potential investment projects
Investment Promotion –
Results
Announced investment projects 2002-2009
2,000
1650
1429
EUR million
1,500
1536
1282
895
1,000
500
696
727
2003
2004
269
0
2002
Source: ITD Hungary
2005
2006
2007
2008
2009
Enterprise Europe
Network Hungary
Our place in the largest European network
 1 consortium
 9 partners
foundations)
(chambers
of
commerce,
development
agency,
 60 experienced professionals
 Operations in all the 7 Hungarian regions
Mission
 Support to the creation and development of SMEs
 Assistance and information to SMEs on EU activities and
opportunities
 Feedback on views and problems of entrepreneurs
“One stop shop – No wrong door”
 Direct service or signposting to the right business organization
Internalization
Enterprise Europe
Network- General
services
Individualized advice
Consultancy
 European legislation
 International and national tenders
 Market access
 Your Europe Portal
http://ec.europa.eu/youreurope/business/index_en.htm
Brochures
Databases
Events
Individualized partner search
 Seminars, workshops
 Company missions
 Matchmaking events
 Brief lists
Enterprise Europe
Network- General
services
Innovation, technology transfer
Individualized advice:
Consultancy
Audit
IPR
Transnational Technology Transfer
Tender watch service
Brochures:
Catalogue for matchmaking event in renewable energy sector
Database:
SME Feedback Database
Events:
Seminars, workshops
Enterprise Europe
Network- General
services
FP7 programs
 Individualized advice:
Consultancy
FP7
Tender watch service
 Sharing best practice
 Database:
SME Feedback Database
BBS
 Events:
Seminars, workshops
 FP7 for ICT sector
 R&D Day at Miskolc
Your contact
ITD Hungary Zrt.
1061 Budapest, Andrássy út 12.
Tel: +36 1 472 8100
Fax: +36 1 472 8101
E-mail: [email protected];
[email protected]
www.itdh.com