Transcript Writing Success Stories Please review the one

Romanian Family Health Initiative – Success Story
How Donor Coordination Immediately Brought Family Planning Services to 55
Communities
Getting accessible family planning services to rural Romanian women has been a particularly
frustrating problem. Initial efforts in the early 1990's resulted in services at primarily urban
health centers. Often, women would need to travel hours to access basic health services and
family planning commodities. Over the last three years, USAID- and UNFPA-funded programs
began training rural doctors and nurses to provide patient-centered family planning and other
reproductive health services in several counties. Without family planning commodities or
insurance payments, however, those services have not been initiated.
In the fall of 2001, UNFPA received a large donation of family planning contraceptives and was
planning to use them in only the counties where they had trained providers. Through an AIHA
(American International Health Alliance) program, additional contraceptives were acquired to
complement this donation. The JSI Research and Training Institute, Inc. had been working with
the Ministry of Health and Family on their new reproductive health strategy and in piloting a
logistics and management information system (MIS) for contraceptive distribution.
RFHI persuaded the Ministry of Health to negotiate with UNFPA to spread the contraceptives
to the 18 (of 41) counties where both USAID and UNFPA had trained providers. The same
logistics system and MIS used for the distribution of the donated contraceptives will be applied
nationwide for the contraceptives supplied by the Ministry of Health for the rest of 23 counties.
RFHI with its Romanian partner, SECS (the Society for Education on Contraception and
Sexuality), quickly provided just-in-time logistics and MIS training to the UNFPA-trained
providers and any USAID-trained providers who had not been involved in the previous logistics
pilot. Within four weeks, contraceptives were in the hands of 62 primary care providers in 55
communities, dramatically increasing the use of modern contraception. For example, in five
rural villages last year, over the first three months, approximately 100 women per village
began using oral contraceptives.
Though new figures are not yet in, a dramatic increase is expected in the use of modern
contraceptives in the 375 communities which have rapidly come on line with family planning
services.
The Health Education summer beach campaign is just one success story of the Romanian Family
Health Initiative (RFHI), a bilateral USAID-funded project implemented by JSI Research & Training
Institute, Inc. The RFHI is designed to increase the availability and utilization of high quality clientoriented services at the primary health care level and to assure sustainability of reproductive health
services in Romania, including family planning, safe motherhood, early detection of breast and
cervical cancer, and HIV/AIDS and STIs prevention.
Denise Traicoff
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Describe how to use the development tools
and template to create a quality success story
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Develop a success story for your program
using these tools
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Components of a success story
Write a success story for your program
STEP 1: PLANNING
STEP 2: DATA COLLECTION
STEP 3: WRITING
STEP 4: DISTRIBUTION
STEP 5: EVALUATING EFFECTIVENESS
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STEP 1: PLANNING
STEP 2: DATA COLLECTION
STEP 3: WRITING
STEP 4: DISTRIBUTION
STEP 5: EVALUATING EFFECTIVENESS
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Romanian Family Health Initiative – Success Story
How Donor Coordination Immediately Brought Family Planning Services to 55
Communities
Getting accessible family planning services to rural Romanian women has been a particularly
frustrating problem. Initial efforts in the early 1990's resulted in services at primarily urban
health centers. Often, women would need to travel hours to access basic health services and
family planning commodities. Over the last three years, USAID- and UNFPA-funded programs
began training rural doctors and nurses to provide patient-centered family planning and other
reproductive health services in several counties. Without family planning commodities or
insurance payments, however, those services have not been initiated.
In the fall of 2001, UNFPA received a large donation of family planning contraceptives and was
planning to use them in only the counties where they had trained providers. Through an AIHA
(American International Health Alliance) program, additional contraceptives were acquired to
complement this donation. The JSI Research and Training Institute, Inc. had been working with
the Ministry of Health and Family on their new reproductive health strategy and in piloting a
logistics and management information system (MIS) for contraceptive distribution.
RFHI persuaded the Ministry of Health to negotiate with UNFPA to spread the contraceptives
to the 18 (of 41) counties where both USAID and UNFPA had trained providers. The same
logistics system and MIS used for the distribution of the donated contraceptives will be applied
nationwide for the contraceptives supplied by the Ministry of Health for the rest of 23 counties.
RFHI with its Romanian partner, SECS (the Society for Education on Contraception and
Sexuality), quickly provided just-in-time logistics and MIS training to the UNFPA-trained
providers and any USAID-trained providers who had not been involved in the previous logistics
pilot. Within four weeks, contraceptives were in the hands of 62 primary care providers in 55
communities, dramatically increasing the use of modern contraception. For example, in five
rural villages last year, over the first three months, approximately 100 women per village
began using oral contraceptives.
Though new figures are not yet in, a dramatic increase is expected in the use of modern
contraceptives in the 375 communities which have rapidly come on line with family planning
services.
The Health Education summer beach campaign is just one success story of the Romanian Family
Health Initiative (RFHI), a bilateral USAID-funded project implemented by JSI Research & Training
Institute, Inc. The RFHI is designed to increase the availability and utilization of high quality clientoriented services at the primary health care level and to assure sustainability of reproductive health
services in Romania, including family planning, safe motherhood, early detection of breast and
cervical cancer, and HIV/AIDS and STIs prevention.
APPENDIX A
SUCCESS STORY DATA COLLECTION TOOL
Use this tool to help you collect data for a new success story.
Thank you for agreeing to provide information to me regarding your involvement in X program. We are
in the process of collecting data from program managers, stakeholders, and/or program participants in
an effort to write the achievements that have occurred thus far. The content of this interview will be
used in a success story that may be used by my program or organization to demonstrate its successes.
Do you agree that the information used in this interview can be used for these purposes?
__________________________ _________ __________________________
Signed
Date
Printed name
ITEM
RESPONSES
Contact Information
Contact Name
Address:
Contact Information
Email:
Contact Number(s):
Program Information
Describe the challenge that the targeted community faces.
How long has this challenge existed/when did this challenge
occur?
Who did the challenge affect?
How has this challenge affected the community negatively?
Workbook:
Appendix A
How does your program or organization collect
data now?
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Title
Define the Issue
Program Description
Impact Statement
Contact Information
Action
Photo/Quote
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Choose the title that you think is most
effective for a success story
APPENDIX B
Workbook:
Appendix B
SUCCESS STORY DEVELOPMENT TOOL
Use this tool to help you develop a success story that is effective for your target audience. Enter your
responses in the column provided below.
ITEM
Title
1. In the title we tell the reader what the story will be about. What
is the key issue in your story?
2. What are the most impressive and important facts about your
success story?
3. Now combine the answers above into one sentence, making
sure the most important fact is as close to the beginning of the
sentence as possible.
4. Look at your response in #3 - can you shorten the sentence
more, without losing its meaning? Write the new sentence here.
5. Can you change anything in #4, so that the title is more
engaging? Can you use words that trigger an emotional
response?
Now check: Does the title
 Capture the attention of the reader?
 Describe the success of the program?
 Include a verb to imply action?
 Avoid an acronym unless it is common knowledge?
Define the Issue
RESPONSES
Yes
No
Not
sure
Problem Overview:
Getting accessible family planning services to rural Romanian women has been a particularly frustrating
problem. Initial efforts in the early 1990's resulted in services at primarily urban health centers. Often,
women would need to travel hours to access basic health services and family planning commodities. Over
the last three years, USAID- and UNFPA-funded programs began training rural doctors and nurses to
provide patient-centered family planning and other reproductive health services in several counties.
Without family planning commodities or insurance payments, however, those services have not been
initiated.
Define the Issue
1. What is the challenge that your target audience faces that you
want to impact?
2. How does the issue affect the community negatively?
3. Why is it such a challenge for your community? Include
statistics to help bring this to life.
4. Tie the burden (health, training, or threat) to a cost burden.
5. Present a clear, concise statement about a single issue.
Now check: Does the issue statement
 Have a strong lead sentence?
 Provide local, regional, or national information about the
issue?
 Specify the affected population?
 Provide statistics or relevant information that describes the
extent of the issue?
Workbook:
Appendix B
Yes
No
Not
sure
Program Description:
Romanian Family Health Initiative (RFHI), a bilateral USAID-funded project implemented by JSI
Research & Training Institute, Inc. The RFHI is designed to increase the availability and
utilization of high quality client-oriented services at the primary health care level and to
assure sustainability of reproductive health services in Romania, including family planning,
safe motherhood, early detection of breast and cervical cancer, and HIV/AIDS and STIs
prevention.
Which message makes a stronger impact?
RFHI with its Romanian partner, SECS (the
Society for Education on Contraception
and Sexuality), quickly provided just-intime logistics and MIS training to the
UNFPA-trained providers and any
USAID-trained providers who had not
been involved in the previous logistics
pilot. Within four weeks, contraceptives
were in the hands of 62 primary care
providers in 55 communities,
dramatically increasing the use of
modern contraception. For example, in
five rural villages last year, over the first
three months, approximately 100 women
per village began using oral
contraceptives.
Message 1
“a dramatic increase is expected in the
use of modern contraceptives which
have rapidly come on line with family
planning services. .”
Message 2
• Logos
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Title
Define the Issue
Program Description
Impact Statement
Contact Information
Action
Photo/Quote
• Website
• Name, phone, email
Do you have permission?
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Title
Define the Issue
Program Description
Impact Statement
Contact Information
Action
Photo/Quote
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Title
Define the Issue
Program Description
Impact Statement
Contact Information
Action
Photo/Quote
• Health education campaign
asking that individuals get
immunized
• Immediate action needed to
pass a policy
• Support is needed for a new
idea or product
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Title
Define the Issue
Program Description
Impact Statement
Contact Information
Action
Photo/Quote
• What purpose does the
quote and/or picture serve?
•What message does it send?
Do you have permission?
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Title
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Define the Issue
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Program Description
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Impact Statement
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Contact Information
STEP 1: PLANNING
STEP 2: DATA COLLECTION
STEP 3: WRITING
STEP 4: DISTRIBUTION
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Action
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Photo/Quote
STEP 5: EVALUATING EFFECTIVENESS
What program successes do you want to
highlight?
Logo
Title
Subtitle
Issue
Text
Program Description
Text
Impact Statement
Text
Photo Description
“Quote”
Month and Year
Program Name
Phone
Website
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Type your question in the Q&A pane
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Use the workbook to help you write your
success story (Appendix A & B)
Use the electronic template for easy
formatting
Post reflections on the discussion board
Complete your post-webinar evaluation and
continue to provide feedback on site

Download the handouts from this session
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Handouts also posted on the MIPH
Community site in the Continuing Education
section

Receive feedback on your success story by
posting on the MIPH community site for
SMDP staff to review