Transcript FCA and MCA Series

Enhancing the Tektronix Test Bench
Tektronix Expanding Portfolio of Design Tools

We are focused on serving the
needs of the embedded designer.

Oscilloscopes are the # 1 tool for
design validation and debug.

We are committed to offering you:
1. The industry’s leading portfolio of
oscilloscopes
2. A growing portfolio of bench
instruments to complement our
scopes
3. Even more application solutions –
power, serial, video, audio…
Mixed Signal
Oscilloscopes
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Oscilloscopes
Signal
Sources
Benchtop
DMM
Benchtop
Timer/Counter
Benchtop
Power Supply
Tektronix Scopes: The #1 Tool on the Designer’s Bench
 Embedded design engineers chose oscilloscopes as their most
important hardware tool*
 And, 8 out of 10 design engineers use Tektronix oscilloscopes
*2010 Embedded Market Study by EETimes Group
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The World’s Most Popular Scope
 Over 400,000 TDS2000 Series scopes have shipped worldwide
 Now offering an enhanced feature set
Introducing the TDS2000C Series family of
digital real-time oscilloscopes
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What’s New with the TDS2000C Series
Customize price point for
your region
 New 50 MHz entry model, starting at $990
 New brighter display with a wide viewing angle
 Enhanced banner specifications on most popular models
 New waveform pass/fail and data logging features
 5 additional automated measurements, chosen by customers
 Re-pricing of key models
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TDS2000C Product Summary
NEW
Bandwidth
Sample rate
Channel
TDS2001C
TDS2002C
TDS2004C
TDS2012C
50MHz
70MHz
70MHz
100MHz
500M
1G
1G
2
2
4
Record length
Display
Measurement
TDS2014C
TDS2022C
TDS2024C
100MHz
200MHz
200MHz
2G
2G
2G
2G
2
4
2
4
2.5k
Active TFT Color display, QVGA resolution
16 automatic measurements
Warranty
Limited Lifetime Warranty
Limit test
Yes
Data logging
Yes
Software
National Instruments SignalExpress Tek Edition

Real-time performance on all 7 models
New Probes

Tektronix proprietary real-time acquisition
technology
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New TPP probes
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6
TPP0101
TPP0201
Bandwidth
100M
200M
Attenuation
×10
×10
Oscilloscope:
TDS2000C Series Overview
Performance You Need at a Price You Can Afford.
Performance
Ease-of-Use
 Digital Real-Time sampling
on all channels, all the time
 FFT standard
 Dedicated controls
 Waveform math (+, - , x)
 USB connectivity
 Up to 2G Sa/s on each
channel, over 10X
oversampling
 Screen cursors
 Built-in help menu
 NEW Limit test
 Probe check wizard
 NEW Data logging
 11 languages supported
 NEW 16 automated
measurements
 NI SignalExpress included
 Flexible triggering
 NEW probing
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Analysis
NEW TDS2000C Series Features

Waveform limit test
– Monitor signal changes and output
pass or fail results
– Quick and easy template definition
– Record failed waveform to USB
device in waveform or screen image
formats

Data logging
– Save triggered waveforms together
with time stamps to USB memory
stick within user-defined duration –
up to 8 hours
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NEW TDS2000C Passive Probes: TPP0x01 Series
Overview

Reduced Circuit Loading
– This is typically a #1 ranked requirement by customer
– Input C is 12pF only (vs.16pF for P2220 in 10x), 25% reduction in probe loading
– It is the lowest loading in <$100 passive probe market

Small Form Factor
– Sleeker design (3.8mm probe head vs. 5mm for P2220 )
– Allows for probing in tight spaces and better visibility of the points being measured
– It is the smallest form factor in <$100 passive probe market

UL Safety rating
– It is the only probe that meets UL strict guidelines for product safety in <$100
passive probe market
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Sharp tip
– Has a longer sharper tip to probe finer geometry parts
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Competitive pricing to drive volume for maintenance market
– ~30% lower than current P2220
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TDS2000C Series Portfolio Positioning
Basic
Bench

TDS2000C meets customer needs for
affordability and performance

Upsell customers from TDS1K to
TDS2K
MSO3K
Oscilloscope Price Points
100 MHz – 500 MHz
16 Digital Channels
$5k
to
$10k
TDS3KC
100 MHz – 500 MHz
100 MHz – 200 MHz
16 Digital Channels
$1.5k
to
$5k
DPO2K
TDS2K
TDS1K
40 MHz – 100 MHz
2 channels
More performance and value
More functionality
Attractive pricing

50 MHz TDS2001C ideal for budget
conscious buyers

DPO2K for performance driven buyers

TDS1K still available for repeat
customers

TPS2K for power/energy & field
applications
100 MHz – 200 MHz
50 MHz – 200 MHz
2 & 4 channels
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100 MHz – 500 MHz
MSO2K
Below
$1.5k
–
–
–
DPO3K
Winning against the competition – Agilent Technologies
 TDS2000C Series Offers
– Tektronix Brand
– Industry standard product
– Large install base
– Performance
– Tektronix proprietary ASIC rather than commercial ADC
– DRT sampling on all channels, all the time
– Up to 2G Sa/s sampling rate
– No equivalent time sampling mode
– 2X the performance advantage in 2 or 4 channel operation
– 70 MHz bandwidth performance models
– Affordable 50 MHz model
– No equivalent Agilent model
– Usability
– Industry standard user interface
– Unique features like built-in help system, probe check wizard, Autoranging
– Limited Lifetime Warranty
– National Instrument’s LabVIEW SignalExpress Software for connected Tek
bench solution
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TDS2000C Summary
 New 50 MHz model to address more customers
 New brighter display with a wider viewing angle
 Enhanced banner specifications on most popular models
 New waveform pass/fail and data logging features
 5 additional automated measurements
 New probes with better performance and usability
 Life-time warranty
 More attractive pricing
Making the TDS2000 Series even better
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Customize price point for
your region
Pricing and Recommended Mix
Product
Description
List Price $
Unit Mix
$ Mix
%
%
TDS2001C
50M bandwidth, 500M Sa/s, 2-CH
TDS2002C
70M bandwidth, 1G Sa/s, 2-CH
$1,200
Channel mix
TDS2004C
70M bandwidth, 1G Sa/s, 4-CH
$1,820
2-CH
68%
54%
TDS2012C
100M bandwidth, 2G Sa/s, 2-CH
$1,450
4-CH
32%
46%
TDS2014C
100M bandwidth, 2G Sa/s, 4-CH
$2,160
TDS2022C
200M bandwidth, 2G Sa/s, 2-CH
$2,060
TDS2024C
200M bandwidth, 2G Sa/s, 4-CH
$2,540
$990
Accessories
Product
Description
List Price $
TPP0101
Passive probe, 100M bandwidth, 10 attenuation
$63
TPP0201
Passive probe, 200M bandwidth, 10 attenuation
$77
TPP0101-PK10
10 TPP0101 probes in one merchandized package
$567
TPP0101-PK50
50 TPP0101 probes in one merchandized package
$2,520
TPP0201-PK10
10 TPP0201 probes in one merchandized package
$693
TPP0201-PK50
50 TPP0201 probes in one merchandized package
$3,080
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Bandwidth mix
50M
8%
5%
70M
24%
18%
100M
37%
36%
200M
31%
41%
Pricing Comparison with TDS2000B
TDS2000C
Series
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List Price $
List Price $
Price Delta
TDS2000B
Series
TDS2001C
$990
--
TDS2002C
$1,200
$1,320
-9%
TDS2002B
TDS2004C
$1,820
$1,790
+2%
TDS2004B
TDS2012C
$1,450
$1,610
-10%
TDS2012B
TDS2014C
$2,160
$2,150
+0.5%
TDS2014B
TDS2022C
$2,060
$1,940
+6%
TDS2022B
TDS2024C
$2,540
$2,490
+2%
TDS2024B
--
Customize for your region
TDS2000B Transition
 Replacing all TDS2000B models
– Estimated to go “supply depleted” by end of November
 TDS2000B orders
– Requesting all last time orders be placed in August
– Needs to cover customer demand for September and October (before TDS2000C
Series public announcement of October 26th)
 Existing Stock
– Manage current inventory over the next 2-3 months
– Recommend review of current inventory levels and expected customer demand
– No special stock rotation or promotions planned for discontinued products remaining after
public announcement
 Existing Orders at OOQ (open order queue: August 23rd)
– Existing orders for TDS2000B series that have not shipped may be cancelled
– New orders for TDS2000C can be entered
– Priority in the order queue will be lost and new “C” model delivery dates will be assigned
 No phase out plans for TDS1000B models
– Expecting some customer transition to TDS2000C
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TDS1000B Series Status
 The TDS1000B Series will continue to be available.
 It will not be updated with the new features.
 We expect many customers to transition from the TDS1000B to the
low-end TDS2000C models
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Connect Your Tektronix Bench
Simplify Debug of Complex Devices using Multiple Instruments:

Control instruments
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Automate complex measurements
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Time-correlate data
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Log data for extended periods of time
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Capture and analyze your results
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Create custom reports

Export to Excel
Limited Version of LabVIEW SignalExpress included
standard with Tektronix Bench Instruments
Supports New TDS2000C Series
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Key Dates
Activity
Date
Order Queue Opens for
 August 30, 2010
Channel Partners
Shipments Begin  September 10, 2010 (best estimate)
Channel and Direct Training  August - September 2010
Public Announcement  October 26, 2010
Place last time TDS2KB orders before open order queue
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Demand Generation and Marketing Collateral
TDS1000B Series Oscilloscopes
TDS2000C Series Oscilloscopes
Customer Presentation
Product Fact Sheets
Product Material Q4
TDS2000C Series Oscilloscopes
TDS1000B Series Oscilloscopes
Web Content
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Product Datasheets
Application Notes Q4
Summary

We will maintain a continuous flow of new
products.

We will continue to train and develop
your salespeople.

We will continue to provide world-class
marketing support.
Tektronix is focused on customer and partner success.
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