Strategic Management of Technology and Innovation

Materi Kuliah Manajemen Teknologi Strategis Program Studi Magister Teknologi Institut Sains dan Teknologi Nasional

Topik Bahasan

• Integrating Technology and Strategy • Designing a Technological Strategy • Developing New Products and New Businesses • Designing and Managing Innovative Systems

Integrating Technology and Strategy

• Technology and the Manager • Case : Claire Mc Cloud

Designing a Technological Strategy

• Distinctive Technological Competence • Technology Choice • Design Choice • Product Design • R&D Resource Allocation • Licensing and Marketing Technology • Integrating Business and Technological Strategy

Cases and Reading

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Distinctive Technological Competence

Case : Advent Corporation Reading : Toward an Innovative Capabilities • •

Technology Choice

Case : The Grumman Corporation Reading : Technological Forecasting for Decesion Making • •

Design Choice

Case : The Grumman Energy System Reading : Management Criteria for Effective Innovation • •

Product Design

Case : Texas Instruments’ Speak and Spell Product Reading : How to Put Technology into Corporate Planning

Cases and Reading

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R&D Resource Allocation

Case : Golden Gate Semiconductor Reading : Linking R&D to Strategy • •

Licensing and Marketing Technology

Case : Biodel Inc Reading : Taking Technology to Market • •

Integrating Business and Technological Strategies

Case : Silicon Valley Specialist, Inc Reading : The Technological Dimension of Competitive Strategy

Developing New Products and New Businesses • Interface : Marketing-Engineering Manufacturing • The New Product Development Learning Cycle • Corporate Venturing Process • Choosing a Venture Strategy • The Venture Capital Start-Up

Cases and Reading

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Interface : Marketing-Engineering-Manufacturing

Case : Apple Computer Reading : Communication between Engineering and Production • •

The New Product Development Learning Cycle

Case : Apple Computer : The First Years Reading : The New Product Learning Cycle • •

Corporate Venturing Process

Case : Medical Equipment Reading : Managing the Internal Corporate Venturing Process

Cases and Reading

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Choosing a Venture Startegy

Case : Medical Equipment Reading : The Middle Manager as Innovator • •

The Capital Strart-Up

Case : Data Net Reading : Linking Prefunding Factors and High Technology Venture Success

Designing and Managing Innovative Systems

• Managing Corporate R&D • Managing the Research Professional • Transfer from Research to development • Integrating Entrepreneurship and Strategy • The Entrepreneurial Organization • Corporate Venture Divisions • Institutionalizing Entrepreneurship • Maintaining an Entrepreneurial Environment • The Future of Entrepreneurship in Established Firms

Cases and readings

Managing Corporate R&D

• Case : Aerospace System • Reading : The Lab than Ran Away from Xerox

Managing the Research Professional

• Case : Duval Reasearh Centre • Reading : Variations of Individual Productivity in Research Laboratory

Transfer from Research to development

• Case : The Transfer of Technology from Research to Development

Integrating Entrepreneurship and Strategy

• Case : Texas Instruments Shows US Business How to Survive in the 1980an

Cases and readings

The Entrepreneurial Organization • Case : The Technical Strategy of 3M • Reading : New Ventures fot Growth Corporate Venture Divisions • Case : Du Pont Company Institutionalizing Entrepreneurship • Case : PC&D, Inc • Reading : Designs for Corporate Entrepreneurship in Established Firm Maintaining an Entrepreneurial Environment • Case : Hawlett-Pakard : A 1975-1978 Review • Reading : The Art of High Technology Management The Future of Entrepreneurship in Established Firms • Case : Control Data Corporation • Reading : Epilogue : A new Organizational Revolution in the Making