Transcript [Name of Business]

Beta Bytes
Belma Ahmetovic
Zermina Velic
Grade 11
Age 16
Business Profile
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Beta Bytes is a company that provides a wide range of wireless
media services and online computer assistance.
We are a Service Partnership.
We can satisfy consumer needs by providing them with a solution to
all their technological needs, whether for recreational purposes or
for a more serious, professional approach, we can provide you with
quality, friendly assistance.
We selected this legal structure because we believe with our
combined effort and qualifications we can provide our customers
with a wide range of jobs and execute them to the best of our
ability.
2
Opportunity
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Opportunities
◦
◦
◦
◦
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Increasing technology
No other business serving our target market
Language barrier prevents adequate service
We teach and repair
Qualifications
◦ Eight years of combined experience
◦ Worked part time for uncle in a computer repair shop
◦ Trilingual, Bosnian as a first language
3
Consumer Profile
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By Location
◦ Hartford, CT and surrounding areas.
By Population
◦ Male and female, ages 30-55, of high
school education or less.
By Personality/ Behavior
◦ Bosnian working adults with families
and children who own a computer and
are in need of friendly assistance.
By Income
◦ Predominantly middle income
households.
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Competition
Competitor
Price
Quality
Greatest Strength
Greatest Weakness
Geek Squad
$297.93
Excellent
Multiple locations
nationwide.
Slow to respond,
expensive.
iYogi
$139.99/yr
basic service
Good
Online computer
support.
Only supports newest
Microsoft operating
systems.
Half Price Geeks
$80/hr basic
service
Good
On-site support,
& telephone
support.
Charge a trip fee, a
diagnostics fee, a per hour
fee and software fee.
Competitive Advantage
o We provide assistance in order to help you, not to promote other products or
try and fix one problem while creating another.
o We can explain how to fix your technological issue(s) in your own language,
while teaching how to prevent future complications.
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Marketing Mix
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Price:
- More affordable to the customers than the alternative
and we provide various services with the goal to fix and
educate, instead of promote.
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Place:
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Product:
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Promotion:
- Hartford, CT and other surrounding areas.
- Friendly, accurate, efficient, computer assistance.
- Online website and business cards.
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Marketing Plan
Phase
Method
Description
Cost
Awareness
Word
Bosnian
communities
Displayed on business
cards
Handed to customers
after service, given to
stores to hand out with
purchases
Satisfaction
guaranteed, we don’t
simply solve, we teach
and prevent.
Free
Saves
$29.99
of Mouth
Website
Business Cards/
European Stores
Purchase
Top
quality,
friendly, fast and
accurate computer
assistance at an
affordable price.
Retention
10%
off your next
service if you refer a
friend.
money for the
customers and help us
establish long term
relationships.
$12.95
$10.00/200
Free
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Cost of Materials/Direct Labor
Definition of One Unit :
Task of cleaning up computer,
optimizing it and installing Security
Systems.
Cost of Sales Per Unit
Direct Labor
(Labor Cost per Hour)
$10.00
Material Description
Time (in hours) to make
1 unit
Direct Labor Cost Per
Unit
30 minutes
$5.00
Total Direct Labor Per Unit
$5.00
Cost/Total Quantity
Total Material Cost Per Unit
Cost Per Unit ($)
$0.00
Variable Costs Per Unit
$0.00
Cost of Sales Per Unit
$5.00
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Economics of 1 Unit
Definition of One Unit:
Selling Price per Unit
Task of cleaning up computer,
optimizing it and installing Security
Systems.
$199.99
Direct Labor Per Unit (if applicable)
$5.00
Materials Per Unit (if applicable)
$0.00
Total COGS Per Unit
$5.00
Variable Costs Per Unit
$0.00
Total Cost of Sales
$5.00
Gross Profit Per Unit
$194.99
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Time Management Plan
Business Schedule for a Typical Week
(Zermina)
Business Schedule for a Typical Week
(Belma)
Entrepreneurship
35 Hours
Entrepreneurship
35 Hours
School Hours
44$361.56
Hours
School Hours
44 Hours
Sleep
56 Hours
Work Hours
18 Hours
Free-Time Hours
33 Hours
Sleep
49 Hours
Free-Time Hours
22 Hours
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Average Monthly Fixed Costs
Type of Fixed Cost
Entrepreneurial Stipend
Monthly Cost
$5,000.00
Utilities (Internet, Phone, etc)
$50.00
Advertising (Business Website + Cards)
$22.95
Rent (1/5 of space)
Depreciation (Laptops + Software)
Total Monthly Fixed Costs
$200.00
$48.61
$5,321.56
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Monthly Sales Projections
Month
Units Sold
January
190
February
120
March
120
April
120
May
120
June
120
July
120
August
120
September
190
October
190
November
190
December
200
Units sold
250
200
150
100
50
0
Jan
Feb
Mar
Apr
May June
July
Aug
Sept
Oct
Monthly Break-Even Units:
Nov
Dec
27
Total = 1, 800
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Projected Yearly Income Statement
Selling Price Per Unit
# of Units Sold
Total Sales
Total COGS
Other Variable Costs
Total Variable Costs
Gross Profit
USAIIRD (Yearly)
Other Costs/Unforeseen
$199.99
1,800
$359, 982.00
$9,000.00
$0.00
$9,000.00
$350,982.00
$63, 858.72
$10,000.00
Total Fixed Costs
$73, 858.72
Profit before Taxes
$277,123.28
Less Estimated Taxes @25%
Net Profit
$69,280.82
$207,842.46
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Return on Sales
Return on Investment
(ROS)
For every $1 dollar of sales,
my business earned :
(ROI)
For every $1 dollar invested,
my business earned :
60%
$.60
3,015%
$30.15
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Start-up Investment
Entrepreneurial hours
needed for start-up
Wage I pay myself
Total start-up
time investment
15 hours
$ 10.00
$ 150.00
Item
Where I will buy this?
Cost of Item
Adobe Creative Suite 4 Master
Collection
www.adobe.com
2 Laptops with Wireless
Capability
Best Buy
External Hard Drive 1TB
www.crunchdeals.com
Norton & Symantec Master
Collection
www.symantec.com
$2,499.00
Already Owned
$64.99
$439.93
CASH RESERVE covering 3 months of fixed costs
$3,964.68
Estimated TOTAL START-UP INVESTMENT
$7,118.60
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Financing Strategy
For Total Start-up Investment
Source
Amount
Debt
Personal Savings (Part
Time Job)
$4,000.00
X
Relatives/Friends
$3,118.60
X
Equity
Total:
Gift
$ 7,118.60
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Social Responsibility Plan
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
Beta Bytes will provide 7% of their net profits to the
One Laptop Per Child Association, INC.
Consumers will be aware of this through the One
Laptop Per Child logo located on our business
website and business cards.
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Business & Educational Goals
•Business
- To hire a skilled technician
in order to assist us with our
business.
- To expand our target market
and provide our services to
other consumers.
•Education
- To graduate high school at
the top of our class and be
accepted into an accredited
college.
- To gain a Bachelor’s degree
and get accepted into an
accredited graduate medical
school.
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Take a byte out of us!
Thank you for your consideration of
Beta Bytes
www.wix.com/b_ahmetovic/Beta-Bytes
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