Transcript Diapositiva 1

“High-quality products at fair prices”
September, 2010
I. Overview
Company Background
AJE is one of the few Peruvian multinational companies. It has a successful business model
implemented in different markets in Latin America and Asia.
• AJE began operations in 1988 in Peru selling homemade cola drinks door to door
• The company went to international scale starting operations in Venezuela in 1999.
• Currently, AJE is the third largest producer of carbonated soft drinks in Latin
America.
1988
1991
1993
1994
1997
1999
2000
2002
OPERATIONS IN PERU
Ayacucho
Huancayo
Bagua
Sullana
2004
2005
2006
2007
2009
INTERNACIONAL OPERATIONS
Lima
Venezuela
Ecuador
México
C. Rica
Guatemala
Nicaragua*
Honduras
Tailandia
Colombia Luxemburgo**
El Salvador* 1era planta
Malta**
Belgica**
España**
2
Chile***
de Cerveza
en Perú
FRANCA
* Distribution Centers
** Administrative Offices
*** Malt
2008
Panamá*
Business Strategy
Strategy: To produce the highest quality product at the lowest price.
Profitability
1. High-quality products
at fair prices
2. Efficient, low
cost operations
Profitability
3. Light and simple organizational structure
Higher and more diversified income
Sales
Income / Profitability
Categories
Markets
4
Peruvian case
Lower prices and higher quality allowed successful market penetration.
Win-win situation for consumers and producers.
Carbonated Drinks Market
Bottled Water Market
(Perú – liters billion)
(Perú – liters million)
Launch of Kola
Real in Lima
Launch of
Cielo
Source: Produce
CAGR: 7.9%
Source: Produce
Juices
(Perú – liters million)
Soft drink - price index
Launch of Cifrut
Launch of Pulp
Source: INEI
Source: Produce
CAGR:46.8%
CAGR:64.7%
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Delivering targeted products to key markets
The company has a broad product portfolio. Different products and formats are positioned
to meet the consumers’ preferences.
Carbonates
Citrus
Punch
Juices
Bottled water
Perú




México




Ecuador




Venezuela



Central America



Colombia


Thailand

Functional
drinks

Alcopops
Beer






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Tea
Market Share
After achieving relevant market share with Big Cola, AJE has successfully applied its
business model to other growing beverage markets
Country
Per Capita
Consumption(1)
México
Venezuela
Colombia
Guatemala
Ecuador
Perú
Tailandia
151
72
60
59
58
49
38
Ranking
3
3
3
4
2
2
3
Mkt Share
Aje
7%
17%
7%
12%
18%
15%
16%
(1) Soft dirnks / Ltrs by year
• AJE applies its business model to soda drinks at the beginning. Then it expands its
portfolio to new products such as bottled water, juices and sports drinks.
• AJE has made these products available to the low end market. An extensive
population was covered through out our distribution network (1 million points of
sale).
• AJE´s strategy is not necessarily to be the leader in the market.
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AJE: “A successful story”
A solid and successful growth strategy
Billion of liters sold by ATIC
6
Key Financial Indicators
Structure of Sales – 2009
Net Sales
(USA Million)
EBITDA
Net Profits
(USA$ Million)
(USA$ Million)
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AJETHAI CO,LTD
• Began operations in February 2006. Currently it has 6 lines of production.
Líne 1 Mesal
Línea 2 Mesal
Líne 3 Mesal
Líne 4 Sacmi
Línea 5 Sidel
Líne 6 Krones
0.535 lts:
3.100 lts:
0.535 lts:
0.535 lts
0.535 lts
0.535 lts
0.330 lts
164,000 boxes / month
80,000 boxes / month
275,507 boxes / month
282,253 boxes / month
369,600 boxes / month
650,000 boxes/ month
403,200 boxes / month (juices)
AYACUCHO PREFORM CO,LTD and AYACUCHO CAPS
1.
Ayacucho Preform began operations in June 2007. Currently it has 4 lines of production:
•Line 1 Husky (72 Cavities):
•Líne 2 Husky (72 Cavities):
•Line 3 Husky (96 Cavities):
•Line 4 Husky (96 Cavities)
Pref. 22gr.
Pref. 22gr.
Pref. 20gr.
Pref. 20gr
17’000,000 pcs / Month
17’000,000 pcs / Month
20’700,000 pcs / Month
20’700,000 pcs / Mes
2. Ayacucho Caps began operations in July 2010. It has 2 lines of productions:
•Linea 1 Sacmi 64 Cavidades, Capacidad Produccion 100% 44’000,000 pcs/Mes
•Linea 2 Sacmi 64 Cavidades, Capacidad Produccion 100% 44’000,000 pcs/Mes
KOLA REAL TRADING CO,LTD.
• KRT began operations in August 2008.
• There are 10 CEDIS (Distribution Centers) covering 30% of territory: Chonburi, Rayong, Angthong, Rama II,
Bang Na, Rangsit, Nonthamburi, Chiang Mai,Nakhonratchasima y Nakhonsawan.
• Econoreds: 70 % of territorial coverage through out wholesalers
• Market Share: 16%
• Selling points: 121,493
CEDIS
ECONORED SOUTH
ECONORED NORTH
ECONORED NORTH-EAST
Acceso directo a Final Be England Thai 30 Sec8 June.lnk
II. Takeaways
Takeaways
• Aje is a multinational company with more than 20 years of experience
• Proven successful innovative business model
• Experienced management with proven track record
• Quick response to market opportunities
• Atic showed sound financial performance in a world wide adverse
economic environment
Aje: “A successful story”
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