Transcript Document

New Opportunities in East
European Home Textile
Markets
Joanna Choromańska
Promedia
www.promedia.biz.pl
Is Poland an
interesting
Market for the
Exporters from India?
Where were we? Where are we?
1989
2006
Political system
socialist
democratic
Politics
Depanding on the USSR
(United Soviet Socialist
Republics of Russia)
independent
Military status
Warsaw Pact
NATO
Economy status
CMCA (Council for Mutual
Economic Assistance)
EU
USSR
Lithuania, Russia, Ukraine,
Belarus
Czechoslovakia
Czech Republic, Slovakia
German Democratic Republic
Germany
Neighbours
UE
UE 01-05-2004
Poland
Poland has become a
bridge between the EU
and Eastern Europe and
has started acting a
leading role in the group
of new EU members
Poland is the sixth largest country in the EU
90
80
70
0
Population (MLN Citizens)
Poland: 38,5 mln
10
Spain: 40,5 mln
20
Italy: 56,5 mln
30
France: 60 mln
40
GB: 60 mln
50
Germany: 82,5 mln
60
External trade turnover in general
and by countries I-IX 2006
I-IX 2006
I-IX 2005=100
Countries
mln USD
USD
Import
88 111,9
118,7
Developed countries
61 834,2
112,3
European Union
55 272,1
112,6
Developing countries
14 896,9
136,6
Central – Eastern Europe
11 380,8
137,6
External trade turnover in general
and by countries I-IX 2006
I-IX 2006
Countries
mln USD
I-XI 2005=100
USD
Export
78 332,7
119,9
Developed countries
65 247,3
119,1
European Union
60 629,1
120,3
Developing countries
4 861,4
117,6
Central – Eastern Europe
8 224,0
127,9
Imports of Indian textiles
2004
Carpets
Beddings and table cloths
2005
1st half
2006
Whole
import
97 805
118 817
63 095
Import
from
India
4 862
10 842
5 608
Whole
import
49 854
75 517
40 394
Import
from India
8 442
17 519
8 855
Imports of Indian textiles
2004
2005
Whole import
15 443
23 005
12 262
Import from
India
621
1 217
463
Whole import
3 753
5 645
1 731
Import from
India
1 599
829
937
Whole import
8 393
10 575
4 145
Import from
India
764
1 119
310
1st half
2006**
Curtains and draperies
Bedspreads
Blankets
The situation at the property market
determines the housewares market
• In Poland there are 11,7 mln flats which is a big market
for housewares sector
• In 2005 there were 114066 flats built
• On average there are 3,2 people sharing a flat in
Poland (like in Spain),
• In comparison to Germany - there are 2,2 people
living in a flat
The property market is developing dynamically
Average income per person
Year
USD
2003
705,74
2004
733,98
2005
763,06
Poles earn more every year
•Earnings keep on growing
Unemployment
July
2004 – 19,3 %
2005 – 17,9 %
2006 – 15,7%
•Unemployment is expected to drop to
14,9 %
•GDP (Gross Domestic Product) in 2007
will be 4,6%.
Poland’s Retail
Landscape
Hiper- and supermarkets
Foodstuffs and industrial
hiper- and supermarkets
Name of
the shop
Owner
In Poland
since
Number of
shops in
Poland
www
Geant
Grupa Casino
1996
18
www.geant.pl
Auchan
Auchan Polska
1996
16
www.auchan.pl
Carrefour
Grupa Carrefour
1997
32
www.carrefour.pl
Tesco
Tesco Polska
Sp. Z o.o.
1998
77
www.tesco.pl
Foodstuffs and industrial
supermarkets
Name of the
shop
Owner
In Poland
since
Number of
shops in
Poland
www
Albert
Ahold Polska Sp. Z o.o.
1995
117
www.albert.pl
Dino
Supermarkety Dino
1997
65
www.marketdino.pl
Piotr i Paweł
Piotr Woś, Paweł Woś
1990
30
www.piotripawel.pl
Intermarche
Unia Muszkieterów,
ITM Polska sp. z o.o
1997
110
www.bricomarche.pl
Champion, Globi
Grupa Carrefour
2000
73
www.carrefour.pl
Leader Price
(Tesco)
Grupa Casino
2000
206
www.leaderprice.pl
Discount hiper- and supermarkets
Name of the
shop
Owner
In Poland since
Number of
shops in
Poland
Makro
Metro Group
1994
23
www.makro.pl
Selgros
Fegro/Selgros
1997
10
www.selgros.pl
www
House and garden
hiper- and supermarkets
Name of the
shop
Owner
Number
In Poland
of
since
shops in
Poland
www
Bricomarché
Unia Muszkieterów,
ITM Polska sp. z o.o
1996
38
www.muszkieterowie.pl
Leroy Merlin
Leroy Merlin Sp. Z o.o.
1996
18
www.leroymerlin.pl
Castorama
Castorama Polska Sp. Z o.o.
1997
30
www.castorama.com.pl
Praktiker
Praktiker
1997
17
www.praktiker.pl
OBI
OBI Centrala Systemowa
1999
25
www.obi.pl
Conforama
Pinault-Printemps-Redoute
2001
3
www.conforama.com.pl
Furniture Super- and Hipermarkets
Name of the
shop
Owner
In Poland
since
Number of
shops in
Poland
www
Ikea
Grupa Ikea
1991
7
www.ikea.pl
Shopping Parks
Shopping Parks
Name of the
shop
Owner
Domoteka
Inter Ikea Centre
Polska
In Poland
since
Number of
shops in
Poland
2006
1
www
www.domoteka.pl
Department Stores
Name of
the shop
Owner
Galeria
Centrum
Grupa Empik
Media & Fashion
In Poland
since
Number of
shops in
Poland
1998
13
www
www.galeriacentrum.com
Retail chain stores
with decorative articles
Retail chain stores with
decorative articles
Name of
the shop
Owner
In Poland
since
Number of
shops in
Poland
www
Almi Decor
Almi Decor
1999
25
www.almi-decor.com
Cafe Decor
Studio +
Beata Nichalak Sp.J.
1999
8
www.cafedecor.com.pl
Duka
Duka Polska Sp. Z o.o.
1999
11
www.duka.com
Shopping Malls
Warehouse shopping centers
Distribution
Strategies
Importers:
Main countries to purchase from:
• Price attractive products – mainly Asia
(China, India, Indonesia, Thailand), but
also Africa and South America (ex.
Mexico)
• quality products – mainly Western
Europe (Italy, Germany)
Who is your Partner?
• independently acting companies trading
only imported goods,
• large regional warehouses,
• retail multibrand chain and monolabel
shops
• department stores
• producers who label imported goods with
their logo
Where do Polish importers find the
suppliers?
Personal contact:
• at the fairs
- foreign fairs in Europe (Heimtextil)
- Asia (Hong Kong)
- national fairs (Home Decor, Meble, Furnifab)
- at the trade missions in Poland or abroad
Home Decor
29.05-01.06.2007,
organized once a year
Last edition:
- exhibiton space – 25 thous m2 (both
with Furniture fair)
-Number of exhibitors 140 from 11
countries
- sectors – decorative articles for
home, textiles, lighting, ceramics,
glass, furniture, etc.
www.mtp.pl
Furnifab
Organized once a year
Next edition: 27-29 March 2007
Last edition:
- numbers of exhibitors 100
- sector: upholstery fabrics
www.furnifab.pl
Polish Business
Etiquette
Proper Business Formalities
In general Polish business formalities are the
same as Western - European ones.
• As meetings start on time, it is important not to
be late. Try to arrive 15 minutes before;
• Don’t forget about a small talk before a meeting
( nice weather, etc). Then we get started with
the business immediately;
• In business, educational titles are normally not
used
• Yes means yes, no means no and maybe
means maybe
• Poles don’t use first names from the very
beginning of a relationship.
• Gifts are generally not given nor expected
but sometimes the hosts give small gifts to
the guests and then it is good to be
prepared to give a small gift back
• Kisses on the cheek or hugs are generally
not done as a greeting by business
associates.
• Poles prefer to talk rather than write. If they
don’t answer an e-mail it doesn’t mean that
they avoid contact. The e-mail should be
then followed up by a phone call. Though
you need to remember about the time zones.
• English language is more and more
commonly spoken by Poles, especially the
young ones who didn’t have to learn
compulsory Russian at schools.
Foreign capital is beneficial for Polish
economy
- 60% of Poles agrees,
- 13% claims it is disadvantageous
- 27% finds this question difficult to
answer
The number of companies with
foreign capital is constantly
growing.
2003 – 15 371
2004 – 15 816
Which is around 1/3 (one third) of all
the registered companies.
At the end of 2005 at the list of
largest investors in Poland there
were 1081 companies from 37
countries including:
• Germany – 252
• Holland – 124
• USA – 113
Who do Poles like?
•
•
•
52% - Italians
50% - English
46% - Americans, Spanish, Czech
Important contacts
Indian Embassy in Poland
www.indianembassy.pl
Central Statistical Office
www.stat.gov.pl
Thank you for your attention
Contact:
PROMEDIA JERZY OSIKA
Stępińska 22/30 street
00-739 Warsaw
Poland
Phone: + 48 (022) 851 50 21; Fax: + 48 (022) 851 50 30
e-mail: [email protected] www.promedia.biz.pl