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Model for Figure 1d The business Write stakeholder here © 2014 Deloitte Figure 1d Partners Investors can be particularly important, as they are increasingly setting demands to the businesses they invest in around responsibility. Media The media can every now and then be an important indirect stakeholder, since they set the news agenda and can influence other stakeholders. Investors Suppliers Media Authorities Authorities and legislators can be especially important, since they set the legal frames for the business. Suppliers Your business partners and suppliers can be important stakeholders in the mapping, since it is often here the business has a large impact and correspondingly a large number of risks. The business Authorities Customers Employees Employees are important ambassadors for your business and as employees have a natural interest in how the business performs. Customers Customers and consumers increasingly ask for transparency, engagement and clear communication about the CSR work in the business. Employees © 2014 Deloitte Model for Figure 1b Policies, principles, certifications, guidelines Projects, activities, special efforts Practice Dates and indicators Reporting and communication © 2014 Deloitte Model for Figure 1b Policies, principles, certifications, guidelines Projects, activities, special efforts Practice Dates and indicators Reporting and communication • • • • Adjustable tables Sack trolley Tape machine Automatic loading platform ”Roller mice” • Is used by many, but preferably more Used by all in the warehouse Used by all in the warehouse Used by all in the warehouse Used by all in Sales None None Collaboration contract UN Global Compact Code of Conduct General instructions • Business terms with all suppliers The foundation of our social responsibility and interfacing activities Guidelines for mostly environment and working conditions with suppliers and to the widest extent possible their business partners Overall product demands • Medio 2014 Self-regulation Self-regulation • Begun, goal is Sept. 14 • Done Focus on choosing piece goods and trim with Oeko-Tex certification Extensive control of suppliers (pre-, inline and final control along with further control of goods reception) Shipment to Romania • School classes visit from several branches of study Sports clubs The Danish Cancer Society • Working conditions Ergonomically correct working conditions • • • • • Supplier management Collaboration and relations • • • • • • • Self-regulation /BSCI Self-regulation Products Oeko-Tex 100 • Piece goods and trim • • Long collaboration with suppliers and an extensive basic programme • Complaint policy Second • • 80% of the chosen Under 1% None At least five a year None Local community Knowledge-sharing and sponsorships • • Knowledge-sharing with students Charity • • • © 2014 Deloitte Model for Figure 1c Business A Business B Business C CSR focus areas Activities Management/administration Data Anchoring Stakeholder dialogue © 2014 Deloitte Model for Figure 1c CSR focus areas Business A Business B Business C • • • • • • • • • • • • • • • • • • • • • • • • • • • Climate Soy Business ethics, anti-corruption Plant protection remedies Palm oil Sludge GMO and gene technology Fertilizer Chemicals Animal welfare Food security – supply Food security – quality Environmental sustainability Responsible supply chain management (Engagement in local society) (Employee safety) Business principles Operational principles Food security Food and health Environment Agriculture Procurement Work place Behavior in the market Society relations Human rights Activities Partnerships (indirect) for support of CSR foci (not consistent) Ethics Open Line Shareholders’ democratic structure, supplier evaluation, strategy in the world market, use of new technology in production, development of nutritional new products, reduced impact on environment and climate, sustainable milk production, human rights in the work place and in societal relations Code of Conduct Code of Conduct based on the firm’s guidelines Code of Conduct Environment strategy (2020 goal) Anti-corruption policy and whistleblower agreement Integrated yearly report GRI – level B UN Global Compact Only selected key figures are made public in the separated CSR report – the management does not seem transparent UN Global Compact Separate CSR report National and international food security certifications CSR Council consisting of directors of communication, HR, supply chain, head of departments and general counsel Neither website nor CSR report clarifies organizational anchoring There is no public explanation of Business C’s organizational anchoring of the CSR work – but the administrative director is the face of publications, web and so on, just as he is the president of the firm’s CSR committee This is not made concrete – but mentioned at random: Authorities, politicians, non-profit organizations, media, stakeholder representative, universities, customers, suppliers, other players, stakeholder fora and collaboration with sectors Partnerships are organized within food security, education and environmental protection and cover among other NGOs, foundations, industrial collaborations and research institutions UTZ collaboration on cocoa, Green Palm Sustainability collaboration on palm oil, consumer dialogue through Business C. Different success criteria within supply chain, environment, work environment, human rights and products Management/administration Data Anchoring Stakeholder dialogue © 2014 Deloitte Very important Focus area 1 Focus area 2 Focus area 3 Focus area 4 Important Materiality assessment for stakeholders Model for Figure 2b Important Very important Materiality assessment for the business’ success © 2014 Deloitte Very important Human rights Focus area Responsible supply chain management Anti corruption Health Diversity Energy Responsible supply chain management Safety Energy Health Diversity Important Materiality assessment for stakeholders Figure 2b Anti corruption Safety Important Very important Materiality assessment for the business’ success © 2014 Deloitte Model for Figure 2a Peer review External stakeholder analysis Internal interview Risk and opportunity analysis © 2014 Deloitte Figure 2a Peer review External stakeholder analysis Internal interview Risk and opportunity analysis • • • Use of energy Use of water Animal welfare – fur, down, wool, leather • • • • • Biodiversity Animal welfare Use of plastic Use of allergenic ingredients Mulesing • • • • Dangerous waste management Waste water Renewable energy • • Competence development Wages at suppliers • • Health Diversity and acceptance • • • Health and welfare Competence development Organic fruit • Employee conditions with primary suppliers • Supplier conditions • • • • Child labor Forced labor Poor working conditions Freedom of association • Poor conditions for women who perform needlework • Risk of negative exposure • Anti corruption • • • • Gift policy Entertainment Bribery Relocation of work places • Unclear criteria for allocation of discounts • Risk in relation to competitive conditions and marketing • Support to NGOs especially in relation to child labor • • Engagement in relevant cases Join in putting focus on cases • • Donations Sponsorships • Sponsoring Red Cross’ design campaign • Discrimination • Suppler conditions • Women in management • Risk of negative exposure Environment • Environmental conditions with secondary suppliers Use of fur and down Employee conditions Workers’ rights Business ethics Social responsibility Human rights © 2014 Deloitte Figur 3a Level 1 Level 2 Safety Compliance / ad hoc / reactive Level 3 Employees Handling direct risks. Structured approach Environment Differentiating Level 4 Innovative product development Lead © 2014 Deloitte Figure 1a Raw materials • Use of fertilizer • Water (in connection with growing cotton) • Animal welfare (merino wool, mulesing) • Workers’ rights Raw materials Production Production • Workers’ conditions: Child labor, forced labor, migrant workers, freedom of association, option of collective negotiations, absence of contracts, absence of redress etc. • Environment: Use of chemicals, use of water, water waste and reuse • Health and safety: First aid, use of chemicals, buildings etc. © 2014 Deloitte Transport • Use of energy and CO2 emissions • Safety Transport Wholesale • Procurement policy (short delivery time) • Buyers not trained Wholesale Retail • Environment: Waste, hazardous waste, reuse, store equipment, energy use and greenhouse gasses • Employee conditions: Diversity • Lack of knowledge of CSR matters Retail Product qualities • Political messages • Product information (e.g. country of origin, content of chemicals etc.) • Allergenic Use Disposal Marketing • Eating disorders and selection of models • Marketing in relation to children Disposal • Large amount of waste from the fashion industry 12 Figure 3b Figure 3c Figure 3d © 2014 Deloitte Figure 3e © 2014 Deloitte Figure 4a CSR focus areas Environm ent Employe es … Level of ambitions Structured approach to our use of resources The industry’s best work place CSFs KPIs We should be conscious about resources and show environmental care in our store and in our offices and thereby minimize our environmental impact. 1. 10 % reduction of energy consumption by 2016 based on a mapping of the present energy consumption in 2014 We should attract and retain the best employees in the industry and give them a work place that is second to none 2. 10 % reduction of packaging/paper consumption within 2016 based on a mapping of the present energy consumption in 2014 1. Maximum 10% employee turnover 2. Employee engagement survey < 80 in the yearly survey Deadl ine 2014 2016 2015 2017 Activiti es that suppor t the KPIs Investig ate how much paper we use and find a solution to reduce consum ption Activi ty respo nsibl e Ole Establis h baselin e Kristin a