Transcript Slide 1

IBM Channel Marketing Speed Sheet – System x
11/27/07
TOP ACTIONS
Name
Description
Date
Announcement
Letter Number
Key Q4 Channel Plays
1.Blade Competitive
2. Blade Harvest
3. Virtualization and SCON
4. Database serving
1. Attack competition with the new product announcements.
2. Move existing BC customers to the next generation of hardware.
3. Win back customers using the System x and BladeCenter value propositions
such as quad-core using PowerExecutive.
4. Sell System X scale up hardware as MS SQL customers migrate to SQL
Server 2005.
10/01/0712/31/07
See Q4 System x and
BladeCenter ePlaybook
on PartnerWorld for full
play detail and
collateral.
IBM Blade and BladeCenter
Growth Offering
Eligible IBM Business Partners who are approved to remarket Blade and
BladeCenter products can receive a quarterly incentive payment if they: have
achieved Member, Advanced, or Premier level membership in PartnerWorld no
later than the end of the prior quarter, reported a specified minimum in End-User
sales revenue for qualifying new IBM System x, BladeCenter, and/or IntelliStation
products invoiced in the prior year or the prior quarter, and meet a defined
quarterly EDI or Web-based reported End-User sales revenue target for eligible
new IBM Blade and BladeCenter products.
Announced
10/22/07
507-670
IBM System x3850 Server
Promotion
Eligible IBM Business Partners can receive a rebate for the sale of selected
eligible new IBM System x3850 servers.
Expires
12/31/07
507-666
Modification: IBM
BladeCenter Chassis
Business Partner incentive
Eligible IBM Business Partners can receive an incentive payment for the EDI or
Web-based reported sale of an eligible new IBM BladeCenter Chassis product to
an End User who has not acquired any IBM BladeCenter Chassis products for
their End-User location in the 12-month period prior to the date the Business
Partner nominates the end user for IBM approval.
Modified on
9/25/07
507-658
NEW IBM BladeCenter
Open Fabric Manager
Eligible IBM Business Partners can receive a rebate for the sale of eligible new
IBM BladeCenter Open Fabric Manager software.
Expires
12/31/07
507-703
IBM BladeCenter HS, HS21
XM, LS21, LS41 and HC10
promotion
Eligible IBM Business Partners can receive a rebate for the sale of selected
eligible new IBM BladeCenter servers
Expires
12/31/07
507-693
IBM BladeCenter storage
promotion
Eligible IBM Business Partners can receive a rebate for the sale of selected
eligible new IBM BladeCenter storage options.
Expires
12/31/07
507-697
Incentive: IBM System x
Business Partner Growth
Incentive
Comprehensive sales plan incentive for all IBM Business Partners approved to
market IBM System x product.
7/03/0712/31/07
IBM07-618 or
507-588
Updated Incentive: SMB
New Customer Bonus
$500 to $5,000 payments potentially totaling $12,250 for SMB New Customer
sales of System x, PWS, and Blades.
Updated on
9/25/07
507-657
Incentive: System x Express
Seller
2% incentive payment on eligible Express Model sales after $5K in sales of
eligible products.
7/03/0712/31/07
IBM07-620 or
507-590
ENABLEMENT DEPLOYMENT
2007 PartnerRewards
Program - Benefits for
System x Resellers
The 2007 PartnerRewards Program now offers a set of Fixed Benefits to IBM Business Partners, including new benefits for
System x Business Partners. These benefits, consisting of discounted Education Vouchers and IBM Marketing Center Funds
based on your PartnerWorld level and revenue attainment. See Channel Communication Letter CC0704-077 for details.
System x and
BladeCenter Business
Partner Guidebook–V6
This guidebook provides many of the resources you need to help your partners succeed selling xSeries and BladeCenter.
https://www.developer.ibm.com/partnerworld/mem/pat/pat_sas_x.html VERSION 7 coming in August!
Blade Rage & MP
Mania Conference Call
Call held on October 5. Replay available:
http://partners.boulder.ibm.com/pi/pidie04.nsf/4815BF5227C5B4A0852564A80050EFF8/EE46C9B8FD3699F38725727C004A4
004?OpenDocument
System x Enterprise
Server Sales Kit
“The one stop HE shop for sales resources” http://www-
Education - xTidbits
xTidbit podcasts will provide short (10-15 min) informational recordings on a single product or solution http://www1.ibm.com/partnerworld/sales/systems/myportal/_s.155/307?navID=f220&geoID=AM&prodID=System%20x&docID=xTidbit.skit&
docType=SalesKit&skCat=DocumentType
1.ibm.com/partnerworld/sales/systems/myportal/_s.155/307?navID=f220s240&geoID=All&prodID=System%20x&docID=sxbcEnt
erpriseSrvrsk.skit&docType=SalesKit&skCat=DocumentType