Transcript Document

2010-2011
WRAP UP
2011 Sponsors:
Virtual Games – Spring and Fall
5/18/10
Overview
PHOENIX -- Nearly 190 students from Arizona community colleges and universities competed
head-to-head for top honors in Avnet, Inc.'s (NYSE:AVT) sixth annual Avnet Tech Games onsite
competition presented by Microsoft on Saturday, April 9, 2011, at the University of Advancing
Technology in Tempe, Ariz. Twenty-seven winning students collected $1,000 scholarships. These
prizes were made possible in part by a $50,000 donation from the Carstens Family Funds for a
third consecutive year.
A panel of judges of technology firm executives, engineers and technical experts selected the
winners based on their ability to meet the technical requirements of the task, apply innovative
approaches to the solution and demonstrate professional skills. Fifty-four teams of students
competed in the 2011 Avnet Tech Games, representing 13 community colleges and universities:
Arizona State University, Central Arizona College, ITT Technical Institute, Maricopa County
Community Colleges, University of Advancing Technology and University of Arizona.
Since the Avnet Tech Games' inception in 2006, nearly $230,000 in scholarships and prizes have
been awarded to hundreds of the approximately 1,425 students and 120 faculty members who
have participated in the Avnet Tech Games. "Technology truly matters to the world, from vast
improvements in healthcare to productivity gains for individuals and businesses to everyday
leisure activities. The Avnet Tech Games provide an opportunity for Arizona's brightest students to
showcase how they can make a difference by being part of the technology industry," said Teri
Radosevich, vice president of community relations and public affairs for Avnet, Inc. "It's a winwin-win scenario where students learn real-life job skills, schools gain insight into what
businesses really need and the technology industry benefits because graduates are more
prepared than ever before for the workplace.“
The annual multidisciplinary onsite technology competition, composed of nine separate events,
require students to work in teams to test their knowledge, creativity, decision-making, problemsolving and technical skills. During the event, students showcased how they can make a
difference in advancing business and improve quality of life by participating in competitions, such
as creating a solar-powered water-pumping system and solar-powered lamp, building a green
data center and constructing a virtual server environment.
Virtual Games – Spring and Fall
5/18/10
We Want To Say Thank You
Without our dedicated sponsors the Avnet Tech Games would not be possible.
Each year the Avnet Tech Games create an air of excitement providing
multiple opportunities for the students, staff and sponsors.
“Certainly this event is not possible without the generous support of our
partners, in particular the 2011 sponsors – Microsoft, AMD and Accenture.
We appreciated their support very much and look forward to continuing to
work with them, as well as future partners as we continue to grow the Avnet
Tech Games.” – Rick Hamada, Avnet, President and COO
Virtual Games – Spring and Fall
5/18/10
OUR TARGET DEMO
•
Demographic profile
– Adult students 18-55 years of age
– First time students
– Students returning to college for retraining, advanced degrees or to improve
skill set
– Prospective hires
– Valuable consumers
•
College, institute and university students will be encouraged to participate in the
virtual games, through
– social media elements
– print ads and collateral campaigns
•
2010 Virtual Game Participants
– 9 countries
– 40 participating faculty
– 47 colleges
– 127 teams of students
– 406 students
Virtual Games – Spring and Fall
5/18/10
Advertising
•
Television
W/O
W/O
W/O
W/O
18-Apr
25-Apr
2-May
9-May
KNXV 30 SUN 8-9AM This Week
1
1
1
1
1.8
KPNX 30 M-W 5-6 p Today
30 M-W 10-10:30 P News
3
2
3
2
3
2
3
2
2.3
5.1
KPHO 30 M-W 7A-9A GMA
30 SA-SUN 5P-6P News
3
1
3
1
3
1
3
1.2
1.3
KSAZ 30 M-W 6A-9A Morning News
30 SA-SUN 5P-6P News
3
1
3
1
3
1
3
1
3
2.4
Cox 30 M-W 6-9am CNBC
30 M-W 6-9AM MSNBC
30 M-W 7-9PM BIOGRAPH
0.1
3
3
10
3
3
10
3
3
10
3
3
10
0.5
0.4
TOTAL WEEKLY SPOTS
31
31
31
Virtual Games
– Spring and31
Fall
Len
Period
Program
Rating Station:
Days
1
5/18/10
Advertising
Print
New Times
1. New Media Marketing
A. 320,000 web impressions on www.phoenixnewtimes.com
B. Promotional Event listing to promote Summer programs and Fall games
2. E-Newsletter Inclusion
A. One guaranteed newsletter spot per month
B. Remnant Newsletter banners when available
3. Social Media
A. Facebook post at launch of every new contest or program
B. Twitter tweet at launch of every new contest or program
4. Grassroots Marketing
A. Collateral Distribution via Street Team: up to 1,000 pieces per month (provided
by Tech Games)
B. Booth opportunities at events where applicable
5. Print Marketing
A. Four (4) Quarter page full color ads to be used in Weekly New Times, full page
ads in Summer Guide, Back 2 School Guide, Best of Phoenix and Holiday Guide.
6. Editorial
A. Back 2 School Guide editorial write-up
Virtual Games – Spring and Fall
5/18/10
Advertising
Print
College Times
1. Marketing
A. 320,000 web impressions on www.collegetimes.com
B. Banner Link on College Times Web Site
2. Posters and signage
A. Poster on college campus
B. Post Cards distributed on college campus
3. Social Media
A. Facebook post
B. Twitter tweet
4. Grassroots Marketing
A. Street Teams at different locations disturbing post cards Collateral
B. Booth opportunities at events where applicable
5. Print Marketing
A. Three (3) 2/3 page full color ads
B. One (1) 1/6 page full color ad
6. Editorial
A. Editorial page the week of the event
Virtual Games – Spring and Fall
5/18/10
Advertising
AZ Central
College Times
1. Marketing
A. 320,000 web impressions on www.collegetimes.com
B. Banner Link on College Times Web Site
2. Posters and signage
A. Poster on college campus
B. Post Cards distributed on college campus
3. Social Media
A. Facebook post
B. Twitter tweet
4. Grassroots Marketing
A. Street Teams at different locations disturbing post cards Collateral
B. Booth opportunities at events where applicable
5. Print Marketing
A. Three (3) 2/3 page full color ads
B. One (1) 1/6 page full color ad
6. Editorial
A. Editorial page the week of the event
Virtual Games – Spring and Fall
5/18/10
Advertising
AZ Central
Customer Campaign Flight
Total
Impressions
219,221
Screen Shot
Virtual Games – Spring and Fall
5/18/10
Press Coverage
Avnet brings Tech Games back for college students
Phoenix Business Journal
Date: Wednesday, April 6, 2011, 4:47pm MST
Related: Technology, Education, Phoenix, Arizona
Read more: Avnet brings Tech Games back for college students | Phoenix Business Journal
Avnet Inc. will bring together students from the state’s colleges and universities this
Saturday to compete in the company’s annual Tech Games.
Phoenix-based Avnet (NYSE: AVT) has been promoting the games for the past six years,
hoping to spur the best in technology projects.
This year, 180 students from 14 Arizona two- and four-year colleges will be competing for
scholarships in nine unique challenges.
Among the tests that await students are developing a proposal for a green data center,
speeding up a personal computer and building a green light-emitting diode lamp.
Winning students will get a $1,000 scholarship, and faculty members will get $200 for
leading teams and another $300 if they win.
The event also is a networking opportunity for students, who can meet with companies
such as Accenture Plc, Advanced Micro Devices Inc., Avnet, Microsoft Corp. and TelTech
Networks Inc., all of whom are sponsors.
The event is held from 7 a.m. to 5 p.m. April 9, at the University of Advancing Technology,
2625 W. Baseline Road in Tempe.
For info: http://www.avnettechgames.com.
Virtual Games – Spring and Fall
5/18/10
Results
April 11, 2011 - Avnet Tech Games Winners Showcase Innovative Thinking and Technical Skills
Students applied classroom knowledge to real-world scenarios; Won $1,000 scholarships and top honors
PHOENIX -- Nearly 190 students from Arizona community colleges and universities competed head-to-head for top honors in
Avnet, Inc.'s (NYSE:AVT) sixth annual Avnet Tech Games onsite competition presented by Microsoft on Saturday, April 9, 2011,
at the University of Advancing Technology in Tempe, Ariz. Twenty-seven winning students collected $1,000 scholarships. These
prizes were made possible in part by a $50,000 donation from the Carstens Family Funds for a third consecutive year.
A panel of judges of technology firm executives, engineers and technical experts selected the winners based on their ability to
meet the technical requirements of the task, apply innovative approaches to the solution and demonstrate professional skills.
Fifty-four teams of students competed in the 2011 Avnet Tech Games, representing 13 community colleges and universities:
Arizona State University, Central Arizona College, ITT Technical Institute, Maricopa County Community Colleges, University of
Advancing Technology and University of Arizona.
Since the Avnet Tech Games' inception in 2006, nearly $230,000 in scholarships and prizes have been awarded to hundreds of
the approximately 1,425 students and 120 faculty members who have participated in the Avnet Tech Games. "Technology truly
matters to the world, from vast improvements in healthcare to productivity gains for individuals and businesses to everyday
leisure activities. The Avnet Tech Games provide an opportunity for Arizona's brightest students to showcase how they can
make a difference by being part of the technology industry," said Teri Radosevich, vice president of community relations and
public affairs for Avnet, Inc. "It's a win-win-win scenario where students learn real-life job skills, schools gain insight into what
businesses really need and the technology industry benefits because graduates are more prepared than ever before for the
workplace.“
The annual multidisciplinary onsite technology competition, composed of nine separate events, require students to work in
teams to test their knowledge, creativity, decision-making, problem-solving and technical skills. During the event, students
showcased how they can make a difference in advancing business and improve quality of life by participating in competitions,
such as creating a solar-powered water-pumping system and solar-powered lamp, building a green data center and constructing
a virtual server environment.
Virtual Games – Spring and Fall
5/18/10
Quotes From Past
Sponsors and Participants
“This event is not possible without the generous support of our partners, in particular the 2011 sponsors – Microsoft, AMD and Accenture. We
appreciated their support very much and look forward to continuing to work with them, as well as future partners as we continue to grow the Avnet
Tech Games.” – Rick Hamada, Avnet President and COO
“This is one of our most successful signature events - a partnership between technology businesses and the education community. I encourage any
company interested in supporting the future of technology to get involved in this award-winning event and be inspired by these students.” – Roy
Vallee, Chairman and CEO, Avnet
“Excited to be a sponsor of the ATG. I believe we’ve done this numerous years and were always glad to participate and be a sponsor in the
community and reach out to the AMD message to the youth.” – Chris Towne, AMD
“Avnet’s relationship with Microsoft and the Avnet Tech Games is all about creating an opportunity where students can learn about our tools. The
ATG gives them a chance to see how easy it is to work with them and make something new. Microsoft encourages students to work with the tools
and see perhaps their future as part of Microsoft as well as other technologies.” – John Lisherness, Avnet
“I am graduating in May and currently on the lookout for a job. Interviewing with some of the professionals here could lead to employment, and
that’s huge. It’s tough out there, and the people you meet here could create future success.” – Trevor Didell, 2010 Student Participant,
University of Arizona
“My students and I had a fantastic experience. They came back with confidence and know what to change from a technology major to an
engineering major. Thank you for the experience. CAC will definitely be at the games next year.” – Pete Lomeli, 2010 Faculty Participant,
Central Arizona College
“The Avnet Tech Games provide a forum for students to take what they have learned in the classroom to the next level by applying their creativity
and viewpoints to a challenging project. I am proud to be part of this innovative event and very much appreciate the support of our supplier
sponsors like AMD and Accenture. Their involvement is a testament to the value these competitive events have in preparing our industry’s next
generation of leaders.” – Jeff Bawol, President, Avnet Technology Solutions Americas
“I wanted to compete because it’s an experience I haven’t had yet. It felt more like a real-world situation, so it was good preparation for when it
might happen to me in the professional world.” – Bryan Belanger, 2010 Student Participant, Arizona State University
“At the Avnet Tech Games awards ceremony, I approached one of the students I’d observed during the competition, gave him my business card and
told him that I had a job for him after he graduates. It wasn’t an internship or a job interview I was offering him. I was so impressed with his
capabilities that I’m ready to hire him on the spot.” – Stephen Roberts, Partner, New Angle Media
Virtual Games – Spring and Fall
5/18/10
Thank you to
our previous sponsors!
Virtual Games – Spring and Fall
5/18/10