Transcript Opening Title

STRATEGIC MEASURES
2007
2006-10 Strategic Plan
AIM 1: EXPANSION:
• maintain steady growth
AIM 2: PROFILE :
• raise EAQUALS profile and reinforce EAQUALS’
position as the quality organisation for language
learning in Europe
AIM 3: BENEFITS TO MEMBERS:
• improve level and quality of services, products,
opportunities for members to network professionally
and differentiate themselves from their competitors
AIM 4: OPERATIONS :
• secure the viability of the Association and
professionalise its operations
GROWTH STRATEGY (Aim 1)
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Systematic follow up of enquiries
‘Hit-list’ of quality schools in each country
Expansion through national associations
Expansion through groups/networks
New categories of membership
Cultural agencies
PROFILE STRATEGY (Aim 2)
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Country Managers: pool of PR materials
AGM/Conference: ‘Meet EAQUALS’ events
Accredit other areas e.g. teacher training
Collaboration with other bodies (ALTE, CERCLE,
ECML, ISO, national associations)
CEFR/ELP: branding and expertise
School leaving pack - ‘ELP lite’
e-ELP follow up with ALTE
Database of experts to act as EAQUALS
consultants
ACTIVE MEMBERS STRATEGY (Aim 3)
• Expansion of the Board
• Discussion Forum(s)
• Country Managers: budget, more
responsibility
• PR articles to be gathered by MSC and
passed to Country Managers
• Translation of key tools - website, HR
manual, flyer etc
• Twinning of EAQUALS schools
PROJECT STRATEGY (Aim 3)
Self-help Guides:
 Curriculum & syllabus development;
 CEFR Standardisation;
 Appraisal and Performance Management;
 Teacher development
 ELP support
 Management Competences: Quality applications
 Revise old Seminar packs
Special Interest Projects – November Workshops
 Topics: Marketing; Business; Academic
 Networking: Academic managers
Website resource centre for members
INFRASTRUCTURE STRATEGY (Aim 4)
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Efficient administration
Minimal meetings
Reserve fund and sound finances
Investment in:
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projects
personnel pool
promotional tools
advertising & presence at fairs
2006-10 Strategic Plan
AIM 1: EXPANSION:
• maintain steady growth
AIM 2: PROFILE:
• raise EAQUALS’ profile and reinforce EAQUALS’
position as the quality organisation for language
learning in Europe
AIM 3: BENEFITS TO MEMBERS:
• improve the level and quality of services, products,
and opportunities for members to network
professionally and differentiate themselves from
their competitors
• AIM 4: OPERATIONS:
• secure the viability of the Association and
professionalise its operations