Why social media matters

Getting started on social media

Alyson Gerwe

Social media consultant, Alyson Gerwe Website Design

& Consulting

Communications & marketing, Cincinnati Kiwanis Lieutenant governor, Division 8, Ohio District Contact information: – twitter.com/AlysonGerwe – facebook.com/alysongerwe – [email protected]

Agenda

• • • • • Social media – a working definition Why social media?

Where should I focus my efforts?

What should I do?

Questions

First, a quick survey

Facebook profiles?

Twitter accounts?

Email?

Text message?

What is social media?

Social media is…

Enhanced word of mouth.

Social media is…

share publish network build trust promote create awareness Credit: http://www.hubspot.com/

Why use social media?

• • • • • Common communication method – Kiwanis members, potential members and donors are using social media Able to communicate beyond your personal network – Enables your friends to easily share it with their friends Faster than traditional communication Adds visual element Free

Usage statistics

Usages Statistics 2

Focus

Where should I spend my time?

– Facebook – Twitter – Email

Facebook 1

“Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.” Photo Credit:

Marvin Kuo

Facebook 2

Facebook: Why?

• • • Facebook is the No.1 photo sharing site You can share: – Photos – News – Links – Documents You can tag others in your posts

Facebook: What?

• • • Your Facebook profile – Personal – Network with family, friends, coworkers, Kiwanians Facebook group – For private discussions – Club members, committees, etc.

Facebook page – For public engagement – Public to Facebook users – Share your club service story

Photo Credit:

ydhsu

“Twitter is like a text message with a BCC: to the world”

Twitter: Why?

• • • • • No. 1 social network for journalists and the media Active professional demographic Quick, simple Mobile Popular news channel

Source: Twitter, March 2012

Twitter: What?

• • • • Personal account Club account Lists – groups of people to follow Searchable – @, #, RT • • Resources: http://business.twitter.com/twitter101/ http://mashable.com/guidebook/twitter/

Email

Email: Why?

• • • • No. 1 communication method Varied demographic Mobile You can share: – Photos – News – Links – Documents

What should I do?

The recipe for social media success

share

publish network Credit: http://www.hubspot.com/

Personally

• • • Setup your personal account Connect with friends, family, coworkers Share the impact your club is making

For your club

• • • • • Create a Facebook page Create a Twitter account Use email Connect with members, potential members, donors, community partners, SLP advisors Engage – Share the IMPACT your club is making – Regular updates – Use photos and video to convey impact – Link to your website – Ask questions

Some pointers

• • • • • Be wise Be positive Be creative Be memorable Be consistent • Attend “Using social media to increase the impact of your club” – Friday, 10:45–11:45 a.m., room 223

Session evaluation

Please…  Fill out  Tear out  Turn in

Questions?