Transcript Sport & social media

Sports & social media – practical advice
Download this deck from www.nemisys.uk.com/sra
4th October 2011, S+RA
John Duffy
Marketing Director, Nemisys
[email protected]
01189 122226
blog
linkedin
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@johnrduffy
@nemisys
Experience – some of the company we keep
Other
sports
Our first ever sports project (!)
Social media & services
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British Horse Racing Authority
The Football Association
Rugby Football League
Sport England
British Universities & Colleges Sport
English Golf Union
Synergy, for Guinness
England Squash & Racketball
British Judo
English Table Tennis Association
The Children’s Trust
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Ipadio – live audio
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www.ipadio.com
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www.nemisys.uk.com/vodpod
Vodpod – live video
We’ll cover
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Basic social media content types
Content planning
Practical advice for your web site
What we’re not going to cover
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Truly social organisations – I want to be more practical today!
But do please read Christopher Carfi’s Social Customer Manifesto
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I want to have a say.
I don't want to do business with idiots.
I want to know when something is wrong, and what you're going to do to fix it.
I want to help shape things that I'll find useful.
I want to connect with others who are working on similar problems.
I don't want to be called by another salesperson. Ever. (Unless they have something
useful. Then I want it yesterday.)
I want to buy things on my schedule, not yours. I don't care if it's the end of your
quarter.
I want to know your selling process.
I want to tell you when you're screwing up. Conversely, I'm happy to tell you the
things that you are doing well. I may even tell you what your competitors are doing.
I want to do business with companies that act in a transparent and ethical manner.
I want to know what's next. We're in partnership…where should we go?
Question
• With your permission, what
information can I find out about
you from Facebook?
Reaching Facebook information
Museum of Me
Capturing Facebook information
Person who gives permission
• About_me
• Activities
• Birthday
• Education
• Events
• Groups
• Hometown
• Interests
• Likes
And their Facebook friends
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As above, apart from
Email
Friends list
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Location
Photos & tags
Videos & tags
Religion & politics
Web site
Work history
Email
Friend lists
Content types
Photos
• Staged, reportage, action
• Sneak previews, behind the
scenes, capturing emotion
• Don’t forget they don’t have
to be yours – you can post
about other peoples’ photos
too
Video
• The types of video content
are identical to photo
• With video, it’s even more
common to post other
peoples’ video to your page
Links
• Can be informative
• Or occasionally just post for
fun
Questions and polls
• Can be looking for
information you need
• Or again just for fun, asking
for people’s opinions and
views
What do you have to draw on?
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Matches
Leagues
Tournaments
Cups
Festivals
Think age ranges – youth to
seniors
(Race) meetings
Community work
VIP visits
Elite athletes
Funded athletes
Walking groups
Committee meetings
Sponsor opportunities
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Photos
Video
Links
Questions & polls
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Before
During
After
Pull it together: content planning
Download your copy here:
www.nemisys.uk.com/contentplan
Your own content plan template
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www.nemisys.uk.com/contentplan
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Download
Edit & improve to fit your organisation
Run through your events calendar
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Feed back improvements and ideas (optional!)
Your web site, most basic
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Encourage people to share your content to their friends
You can do this even if you have no social media
presence
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Use (eg) Addthis on pages
Example
Clicking here shares a link
for your page with my
friends
Example
Clicking here sends the
results to my friends – great
for banter!
Encouraging fans & interaction
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Where you have a social media presence, promote it on
your web site
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Use simple links
Or use “social plugins” from social networks
Example
Clicking here links people
to EGU’s Twitter account,
Facebook page etc
Example
This box shows all SRA
Members’ Tweets on their
home page, a great way of
saying “know us by
knowing our Members”, and
a nice way to tip your hat
too.
Example
You can include a feed from
your Facebook page too –
in fact virtually all social
networks allow you to do
this
Example
England Athletics broadcast
live from events via mobile
phone using ipadio
Disclaimer – ipadio is a
Nemisys product
Integrating “social” fully
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At an early enough stage, you can work out how to
integrate social actions fully with your online presence
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Ranging from “Sign in with Facebook/Twitter”
To prompting social actions at key points on your web
site
Using social media to enable discussions
To cross-posting automatically to social media
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Sign in with Facebook
Offering an alternative to
sign in via a social identity
works well, but should be
part of a larger strategy
because you don’t
automatically ‘own’ all the
user data
Social discussions
BUCS are allowing
Facebook discussion
around each team and
league. It’s early days (only
Scottish Unis are playing
just now), but referrals from
Facebook jumped
overnight.
‘Full’ integration
Because ipadio is a social
technology, we allow a
single phone call to show in
iTune, Facebook profiles &
Pages, Twitter, Tumblr,
Posterous, WordPress,
Blogger and LiveJournal
Disclaimer – ipadio is a
Nemisys product
Developing for social media
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Facebook welcome page
Facebook Apps
Example
This welcome tab clearly
guides visitors to actions
you want them to take.
Maybe consider a “Like our
Page” prompt too?
Example
The FA allowed fans to
create their own England
shirt and use the shirt for
their profile pic – arguably
this was more successful
than the team itself, but
that’s sport!
Example
This Facebook Page
detects a webcam and then
allows the visitor to record
direct to the Page – which
is why the author’s ugly
mug is in view!
Another disclaimer, another
of our technologies
John Duffy, Marketing Director
Questions?
[email protected]
@johnrduffy
Download this deck & others from: www.slideshare.net/johnrduffy
Age issues
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http://www.nspcc.org.uk/Inform/cpsu/resources/briefings/social_networking_services_wdf69029.pdf
http://www.nspcc.org.uk/Inform/cpsu/cpsu_wda57648.html
Hat tips
Read these!
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www.facebook.com/socialmediainsports
https://developers.facebook.com/policy/
www.mashable.com
www.techcrunch.com
http://info.gigya.com/rs/gigya/images/SSO-MarketResearch.pdf
https://www.facebook.com/promotions_guidelines.php
http://www.socialcustomer.com/