Transcript Document
WEB SITES AND MARKETING Presentation by Darlene Marquardt, B.A., M.Ed., M.B.A., CTM, ACB For Western Business Education Association Conference February 15, 2014 [email protected] OBJECTIVES 1 . Create professional looking webpages without needing to know code. 2. Learn about free and inexpensive resources 3. Get tips for using specific web servers and software such as Weebly and Dreamweaver. OBJECTIVES In today’s session participants will find out: WHY one should want to create a webpage? WHAT does one who makes a webpage for this purpose hope to achieve WHERE can one go to find web server space? HOW does one go about creating the pages one wants? >Participants will be able to wrap their minds around why they should make a webpage or teach their students how to do so. >Participants will be able to go to one or more of the resources presented and create a webpage LEARN Learn new exciting ways to make your presence known on the web. Hear about resources for making free or inexpensive webpages through the use of weebly and other similar web serving sites. Learn some tricks and tips for using Dreamweaver software MARKET Know why you should make your presence known. Market yourself, market your entrepreneur students, create resource pages, create teacher pages and more. The sky is the limit. Marketing is often seen as a business -related activity, but it is at the heart of every successful person. Even if they don’t realize it, they are developing their own individual brand. CREATE "If you hear a voice within you saying, 'you are not a painter,' then by all means paint and that voice will be silenced." ~Vincent Van Gogh If you don't think you are a web designer, then get busy and design. You can't go wrong with the tips you will get from this session. MAKING YOUR PRESENCE KNOWN Visibility: Reach: Customer service: Competition: Credibility: MORE REASONS Establish a Presence More Advertising for Less Money Bolster Your Current Ad or Fundraising Campaign Save time with answers to frequently asked questions Online Educate your customers/ students/ clients/parents etc Get referrals Create a new Customer base Get email Establish a relationship with your clients/customers/students/ parents etc Gather contact information WHY A TEACHER NEEDS A WEBPAGE It’s an easy way to meet the needs of many students who have IEP and 504 plans You’re creating an archive of your class – complete with the exact materials you’ve used A teaching website keeps you organized and on track It’s getting so easy to do that it can actually save you time You have an easy answer to “What did I miss?” Helicopter parents have an off -site landing pad Your contributions go far ther than you think It’s okay to show off It’s a two-way street It’s your gateway to engagement MAKING YOUR PRESENCE KNOWN So you’re wanting to have your own web site? Why might you want a web site? How to Choose the Best Web Hosting Provider high-quality web hosting dizzying array of web hosting GETTING ON THE WEB QUICKLY template-driven software services TECHNICAL SPECIFICATIONS disk space bandwidth needs. Will you need? Paid web server Free web server Compatibility ---You're not going to want to switch operating systems Reliability and availability – look for 98 and 99 percent “Uptime”. Security firewalls, daily backups and user authentication should all be included. SUPPORT Customer service Can you get a hold of the support system? Do they respond in a timely manner? What Guarantees do you have if you are not satisfied? EXTRAS ONLINE STORE BLOG CAN PEOPLE WHO COME TO YOUR SITE INTERACT? CAN THEY CONTACT YOU? Links to Social Networks – and blogging TO CODE OR NOT TO CODE That is the question. Even if the site provides WYSIWYG, a small amount of code knowledge is valuable. Don’t know? Do a google search of the thing you are trying to do. You often can find the needed code. VOCABULARY HTML 5.O, PHP, CSS, APACHE, LINUX, SHELL, SIMPLE STEPS What kind of a site will it be? Music Your class assignments Fund raising Geneology Picture albums Etc Decide if you pick a ser ver fir st and use their templates or make your own and upload it. What ST YLE do you want – – – – – light (quick and easy) heavy (more complex) serious frilly business-like etc Pic a template that fits your style Fill in the content HTTP://WWW.000WEBHOST.COM/ FREE Provides FTP access, simple site builder, 5 email addresses, php ability, limited uploading and bandwidth – works nicely for a simple site that doesn’t have a lot of graphics or video or selling PAID – IS INEXPENSIVE AT LESS THAN $5/MO. Provides everything one would want PAID – pay more – get more space – more email addresses – more perks (e-commerce etc) HTTP://WWW.WEEBLY.COM/ S I T E C R E ATO R – L I M I T S YO U TO W E E B LY ’S T E M P L AT E S B U T T H E Y H AV E A LOT O F CHOICES Plan We help you think through your site Learn how to organize your information Get ideas and inspiration from others C r e a te Choose from hundreds of modern themes Layout pages with ready -made building blocks Customize your design to find the right look Publish Publish your site in a single click Use your own domain or a free Weebly address Yo u r s i te w o r k s o n c o m p ute r s , p h o n e s & t a b l et s Grow Tr a c k yo ur s u c c e s s f r o m t h e s t a t s d a s h b o a r d We m a ke s u r e s e a r c h e n g i n e s c a n f i n d yo u G et t i p s to h e l p yo u r s i te b e h i g h l y r a n ke d WEEBLY PRICING Free Everything you need to create your own high-quality site including free hosting. $0/mo Starter Connect your own domain, get expanded site stats, and premium support. $4/mo Pro Professional multimedia features, powerful site search, and password protection. $8/mo Business Fully integrated eCommerce. All available features. The complete package. $25/m OLD SCHOOL HTTP://DANDJCOMPUTERS.CO.NR/ FASCETS.ORG DIFFERENT ST YLES LEXINGTONPUMP.COM OLD ST YLE HTTP://28FOE.COMULE.COM/ HTTP://154.TOASTMASTERSCLUBS.ORG/ ADD WIDGETS TO YOUR PAGES MAKE AN FB FAN PAGE WORDPRESS https://www.youtube.com/watch?v=lP8WtOGicv0 The above link is a tutorial (over an hour) that tells how to make a webpage using WORDPRESS. FTP DREAMWEAVER WS_FTP OTHER FTP APPLICATIONS USING DREAMWEAVER MAKE ALL YOUR PAGES LOOK COORDINATED BY USING TEMPLATES SAVE ALL UPLOAD - PUT AND GET AND EXPAND TO SHOW LOCAL AND REMOTE SITES Code – Split – Design – Live Java script and css INSERT MODIFY RESOURCES Do a search for free webhosting Top 10 Free Webhosting sites http://www.prchecker.info/free-web-hosting.php Step by Step help http://www.wikihow.com/Make-a-Website CITATIONS http://www.top10bestwebsitehosting.com/ 000WEBHOSTING WEEBLY DREAMWEAVER http://benchwise.wordpress.com/2013/03/09/linkedin -forgraduate-students-how -to-market-yourself-on-the-net/ http://www.facebook.com/DarlenesGoForItPage http://www.allaboutcareers.com/careers -advice/looking-for-ajob/how -to-market-yourself http://careers.tufts.edu/students/interviewing/HowToMarket Yourself1.pdf http://www.prchecker.info/free-web-hosting.php http://28foe.comule.com/ http://www.entrepreneur.com/article/192174 http://www.cleart.com/why -should-i-have-a-website.html http://www.cleanapple.com/?p=165