Transcript Slide 1

IXth European Interparliamentary
Space Conference
Eutelsat
Astrid Bonté, Responsible for Institutional Relations.
Rome, October 8th 2007
Eutelsat in brief
Leading European satellite player : 24 satellites, 830 M€ revenues
October 2007
Eutelsat applications and services at a glance
Future
Current
> Video:
>
>
DTH:Broadcasting over 2,500 TV
channels,
more than 1,000 radio channels
Professional video
> Data
>
Private VSAT networks
>
Trunking
> Value-Added Services
October 2007
>
Internet access
>
Mobile services
Page 3
* Eutelsat financial year ends June 30
> HDTV
> Broadband Internet access in
Ka band
> Mobile TV in S band
> Galileo applications
High Definition TV
High Definition : the future of satellite TV
> HDTV requires 4 to 5 times more bandwidth than Standard
Definition TV:
>
10 SD channels in MPEG 2, only 5 HD channels in MPEG4 and 2 to 3 in
MPEG 2 on one transponder
> Satellites are more appropriate than terrestrial technologies
> Today: about 40 HD channels in Europe
> Forseen in 2010: 150 HD channels in Europe
October 2007
Internet broadband access
in Ka band
Ka Sat for Broadband Internet Access
> An entire Ka band satellite
> Fully dedicated to affordable and bi-
directional broadband internet access
> Ordered in summer 2007
> Launch planned in 2010
> Coverage: Western &Eastern Europe as well
as spots around the Mediterranean
> Small spots allowing re-use of frequencies
October 2007
Addressing the digital divide
> Ka Sat will address areas of the
Europe de l’Ouest
6 million households
Europe de l’Est
6 million households
Afrique du Nord
8 million Households
Households with no broadband access
but owing a PC
October 2007
digital divide, with no substitutive
terrestrial technologies
> Small antennas ( 67 cm)
> Reduced costs:
> Monthly service : from 200 € to 45 €
> Terminal : from 1500 € to 300 €
Broadband: Satellite becomes competitive
100%
HotBird series / 20 txp
W series / 30 txp
80%
Atlantic Bird / 35 txp
60%
Capex/
MHz/year
W series / 60 txp
40%
20%
1994
>
W series / 100 txp
7 times cheaper
than latest-generation
Ku-band
1996
1998
2000
2002
Ka-band Satellite
2004
2006
2008
2010
2012
Ka-band allows satellite to enter new markets in which Ku-band is not competitive
October 2007
Mobile TV in S band
Mobile TV in S-band with W2A
> Ordered in 2006,
> Launch planned in Q1, 2009
> Shared investment between
Eutelsat and SES Astra
(creation of a Joint Venture)
> One S-band payload
> Power can be allocated
W2A S-band payload coverage
among up to SIX spots beams
according to customer
requirements
If successful, additional S-band satellite capacity is expected
to be launched over Europe in the coming years
October 2007
Targeted Service
Live TV
9-15 satellite channels
18-40 terrestrial channels
Live Radio
1 TV channel = 5-6 radio
channels
Handheld Terminals
(external antenna)
October 2007
Data Services
Programme guide,
traffic information…
Handheld Terminals
(integrated antenna)
Automobile
System Architecture
9-15 SATELLITE CHANNELS
S-Band
GSM/3G base
stations
Gateway
GSM / 3G
Network
18-40 TERRESTRIAL
CHANNELS
Content
Center
October 2007
Why?
>…Choose S-band?

> L band: Entirely used by Inmarsat and Thuraya C/Ku/Ka band:
Higher frequency bands reserved for satellite
but not adequate for mobile applications
> S band: unused and close to the UMTS frequencies (antennas of
3G transmitters can be re-used and little additional hardware
required in the terminal)
-
>… Choose satellite for mobile networks?
>Cost advantage in case of wide geographical coverage
Complete coverage within satellite footprint (signal cannot be
received indoor without terrestrial repeaters though)
Internationally coordinated frequencies: multi-national service rollout possible
October 2007
Regulatory uncertainties on S band
> The S-band frequencies will not be allocated (by the European
Commission) before 2009
> This timing is incompatible with market requirements
>
>
Mobile TV networks are deployed now (2007 – 2008)
No customer can commit to a S-band network without knowing
how much spectrum is available
> The allocation process has to be accelerated significantly, or
there will be no market for Mobile TV via satellite in Europe
October 2007
Galileo applications
Galileo applications
>
Value added will come from the combination of mobile
communication and positionning capabilities
> Emergency signaling from cars (where no GSM reception)
> Automatic road toll systems
> Updating of cartography data in car receptors via a S band
mobile broadcast system.
> With the S band payload on W2A, Eutelsat and SES are the only
operators owing the perfect tools to lead those applications
October 2007
Thank you for your attention