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Ferdinand Kayser
President and CEO, SES ASTRA
Member of the Executive Committee, SES GLOBAL
“ICT For Capacity – Building: Critical Success Factors” –
UNESCO, Paris, 11 – 13 May
SES Astra – May 2005
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SES GLOBAL Structure
100.0%
100.0%
North America
Europe
28.7%
19.9%
Latin America
75.0%
34.1%
Nordic Area and
Central Europe
Asia-Pacific excl. Japan
13.69%
15.0%
100.0%
77%
43.5%
25.1%
Low Orbit
messaging
services
1-way
broadband
Italy
Digital
playout centre
2-way
broad-band
Europe
2-way
broadband
Africa
Satellite
Technology
company
SES Astra – May 2005
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The SES GLOBAL fleet
 Largest satellite fleet with
38 satellites: 29 operated by
wholly-owned subsidiaries
and 10 through equity
participations
 Located at 30 orbital positions
SES Astra – May 2005
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Global Reach Based On Regional Market Focus
SES ASTRA is Europe’s #1 DTH satellite service provider, reaching some 102 million households (incl. cable)
Premier positioning in the satellite industry
SES Astra – May 2005
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ASTRA 4A

SES Astra – May 2005
Connects Africa with
Europe, and North
and South America
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Satellite Advantages

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Satellites are independent from terrestrial infrastructures
Global coverage provides communications anywhere
Easily deployable solutions and ease of operation
Cost-efficient
Satellite solutions are available where terrestrial
infrastructure is not available, overloaded or
inoperable
SES Astra – May 2005
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ASTRA Solutions

To remove the boundaries to connectivity, in cooperation with partners and
customers

To offer the most reliable satellite-centric network services and platforms

To build the most flexible and scalable networks for rich media content
distribution (e-learning, e-medicine, etc.)

Combined platforms for education, entertainment and/or business
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Bespoke and tailored according to customer requirements:

We manage solutions ranging from consulting, through to deployment
and live operation (turnkey, end-to-end)
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Technologically agnostic, open standards
SES Astra – May 2005
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One-way Satellite Broadcast Services
ASTRA satellite
End-User
Uplink stations
SES Astra – May 2005
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Two-way Satellite Broadband Services
ASTRA satellite
Satellite
Return Path
End-User
ASTRA Broadband Platform
Luxembourg
SES Astra – May 2005
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Integrated Satellite and Wireless Networks
28Mbps down,
5Mbps up, over +20km
Internet
Backbone
International Internet Access Feed
SES Astra – May 2005
Firewall,
Proxy,
Server
Infrastructure
IPConnect Regional Distribution Network
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Typical Remote VSAT Terminal
Remote terminal cost between
US$ 1000 and US$ 5000, depending
upon required configuration
Terminal can service one user, a
network, or act as a node for local
wireless distribution
Indoor Unit
Power
Status
LAN

1.2m or 1.8m
Antenna
VoIP

Single terminal can provide two-way
access to full multimedia content
package
VSAT
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VPlus
ContentManager
Terminal
Manager
VoIP
Gateway
TV

Typical low-end Internet access costs
start at US$ 250 per month for
64kbit/s, to US$ 1200 per month for
512kbit/s shared services
SES Astra – May 2005
Internet
11
Local Wireless Distribution

Locally adapted wireless network can
provide multiple-user access with coverage
of up to 20 km from point of transmission
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Remote wireless access point cost of
US$ 650
Rx: 600MHz
Tx: 555MHz

Integrates with VSAT terminal at wireless
head end

Reduces access cost per user by
increasing the number of users served by
each VSAT terminal

Ideal for rural and urban services
Rx: 600MHz
Tx: 33MHz
SES Astra – May 2005
12
Africa and IP VSAT Networks

Two-way IP VSAT services are
well-established in Africa

Satellite IP networks, combined
with cellular technology, bring
more new users into the
telecommunications environment
than any other technologies

Local companies provide more
added value, through innovative
product design and high quality
support, than overseas companies

Product evolution ensures
sustainable future for IP satellite
networks
SES Astra – May 2005
13
ICT Capacity Building in Africa

Need for an initiative to uplift all
Africans economically and
socially through better education
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Satellite can deliver free
educational material:
 TV Channel
 Data material through
Internet

Local and international donors
and corporate sponsors can join
forces

Education can be combined with
telemedicine channels using the
same platform
SES Astra – May 2005
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ICT Capacity Building in Africa

Anywhere
 Complete learning plan can
be delivered via satellite
directly to schools and
millions of homes (DTH)

Anything
 Science, Mathematics,
English, Financial Literacy
and Information Technology

Anytime
 Daily lessons or on-demand
training (use of PVRs)
SES Astra – May 2005
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IP Network Case Studies
SES Astra – May 2005
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Accelon and QKon – True African Companies
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SES Astra – May 2005
African Companies providing integrated network
services via Wireless and Satellite
Services include Internet Access, VoIP, Virtual
Private Networks, Managed network Services
Both companies strongly supported by satellite
operators and equipment vendors
Each company manages between 700 and 1000
two-way VSAT terminals at any one time in
multiple Sub-Saharan African countries
Companies provide full engineering and logistic
support
Active networks in Angola, Ethiopia, Burkina Faso,
Zimbabwe, Ghana and Nigeria
There are many Accelon's and QKon’s that can
provide quality service at manageable cost
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Summary: What we can & can’t offer

What we can offer:
 Satellite infrastructure (ground and orbital)
 Platform infrastructure
 Engineering, technical services, consultancy

What we can not offer:
 Content
 Distribution
 Logistics
Talk to us today: we are actively seeking partners
SES Astra – May 2005
18
Conclusions: Suggested Policy Approaches

An environment conducive to this approach requires:
 Easy access to licenses in a non-discriminatory fashion
 Possibly special licenses for educational purposes
 Project sizing that will ensure optimization of resources and rapid
results
 National and regional guidelines for projects to allow for alignment
with national policy objectives
 Willingness by parties to develop and participate in private/public
sector partnerships
SES Astra – May 2005
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Thank you for your attention!
SES Astra – May 2005
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