Transcript Document

1
Introduction to Denver Global
Products, RATO and RAVEN
*This presentation is best viewed in slide show mode
Denver Global Products
Denver Global Products
Denver Global – Lincolnton, NC HQ
2
RATO Chongqing, China HQ
 Founded in Denver, North Carolina in 2010
 Partnered with Chinese engine, generator and pump manufacturer (RATO) to provide product to OEM’s
 Acquired by Chongqing RATO Power Manufacturing Company in 2012
 Located in 350,000 sq. ft. facility in Lincolnton, North Carolina – Just outside of Charlotte, NC.
 Product line-up: RAVEN MPV, Service Engines, Generators, Water Pumps, ATV’s and More
Denver Global Products
Who Is RATO?
“The brand you know, you just don’t know it”
• OEM supplier to numerous brands across 56 countries/regions
• 2013 unit sales volume = 1.45M
• 6k employees worldwide – 100 technicians & engineers in China facility
• Main product categories include: Generators, Engines, Pumps
• Brands RATO currently supplies or has supplied include:
Denver Global Products
3
4
Denver Global
Brand Portfolio
Denver Global Products
Brand Portfolio
5
RATO
Denver
Global
Denver Global Products
RAVEN
Brand
RATO
Brand
MPV, MPP,
Generators, Tillers,
Pumps
Service Engines,
ATV’s
6
The New RAVEN
MPV7100 Series
Denver Global Products
RAVEN MPV7100 Commercial Video Link
Click Video Image (from slide show mode) or cut and paste
link: http://vimeo.com/79492770
Denver Global Products
7
Product Description
What The MPV Is:
What The MPV Is Not:
Mower
Denver Global Products
8
Mower
Transport
Vehicle
ATV
Generator
Generator
Three-In-One Hybrid Solution
Riding Mower
Hybrid Cutting System
46” Fabricated Deck
Denver Global Products
Gas/Electric Rider
17mph Max Speed
550lb Towing Capacity
9
Portable Generator
7100 Surge Watts
5 Outlets
Hybrid Cutting System
10
No Belts, No Pulleys, Just Raw Power
420cc Engine Powers
The On-Board 7100
Watt Generator
Denver Global Products
Generator Powers The
Outlets And Blades, And
Charges The Batteries
Electricity Powers The
Wheels In Both Gas And
Electric Modes
Competitive Landscape
Husqvarna
YTH22V46
MSRP $1,599
Cub Cadet
LTX1045
MSRP $1,699
11
John Deere
D140
MSRP $1,999
$1,599 - $1,999 +
Westinghouse 6500
$899
Troy-Bilt XP 7k
MSRP/List $899
Generac Rapid
Start 7k
MSRP/List $949
$899 - $949 +
Yamaha
Drive
MSRP/List $5,575
Club Car
Precedent i2
MSRP/List $7,199
Polaris
GEM E2
MSRP/List $7,999
$5,575 - $7,999 +
Package Price Range $8,073 - $10,947
Denver Global Products
Line-Up
MPV7100
Denver Global Products
12
MPV7100B
-shown without high back seat
MPV7100S
-shown without high back seat
13
RAVEN MPV7100 Series
Accessories
Denver Global Products
Accessories
High Back Seat
 Reclining, high-back seat
 Available Now
 Model # HBRC
48V Charger
 Full charge in ~ 5 hours, plugs directly
into generator panel on MPV
 Available Now
 Model # BC48
Mulch Kit
 Includes mulch cover, two mulching
blades and hardware kit
 Available Now
 Model # MKF-46
Denver Global Products
14
Accessories
Bagger System
• New, improved design
• Kit includes bagging system, high-lift
blades and front weights
• “No Frustration Bin Removal System”
• 2 piece design eliminates contending with
the chute each time bags are accessed
• Integrated hinges
• YETI Cooler style latches
• Available – March 2015
Denver Global Products
15
Accessories
16
Aggressive Tires
 Carlisle “Knobby” Turf Tamer
 Available – Feb 2015
Carlisle Turf Tamer
 Model Numbers
• Front Set – ATKM18
• Rear Set – ATKM20
Brush Guard
 “Winch Ready” design
 Available – TBD
Winch
 Available – TBD
*Tires shown with brush guard above are not Carlisle tires
Denver Global Products
Accessories
Snow Blade
 Top Consumer Concerns:
 Lack of traction
 Transmission wear & tear
 Deck removal process
 RAVEN Blade Features
 Additional weight of MPV (875 lbs.)
 Tire chains available
 Easily removable deck
 Deck lever integration
 Available – Q2 2015
Denver Global Products
17
Snow Blade Sneak Peak
• DGP is working with Warn in the
development of the Raven MPV
snow blade
• First working prototype (right)
received
• Stay tuned for exciting updates in
the near future
Denver Global Products
18
19
RAVEN Mobile Power Plant
(MPP)
Denver Global Products
RAVEN Mobile Power Plant
RAVEN MPP
 Deckless Offering
 Camo – High-Back Seat
 Red/Black – Standard Seat
 Target Markets:








Golf Cart Dealers
ATV Dealers
Hunters
Farming community
Businesses / corporate campuses
Fire/Police
Hospitals
Colleges/Universities
Denver Global Products
20
Mobile Power Plant
RAVEN Mobile Power Plant
 DGP’s decision to introduce a non-mowing MPV was based in large part on feedback from
the field.
 We (DGP and our Distribution partners) wanted to find a way to capitalize on untapped
markets and provide a versatile product for those consumers that may not be in the market
for a lawnmower.
 We believe this untapped market is quite large, but one particular segment we are
especially excited about is Golf Cart dealers.
 One potential challenge in landing MPV placement at this type of dealership stems
from the fact that these dealerships typically do not sell and/or service outdoor power
equipment.
 The MPP is not a lawnmower. Rather, it is one of the world’s most portable generators
that is capable of transporting at up to 17mph. It also has an MSRP that is about half
that of a new golf cart.
Denver Global Products
21
22
RAVEN Generators & Pumps
Denver Global Products
RAVEN Generator Line-Up
Portable Offering
 GEN4000
 Manual Start
 4k Surge, 3200 Running
 GEN6500E
 Electric Start
 6500 Surge, 5500 Running
Inverter Offering
 INV2000
 2000 surge / 1800 running watts
 2-120v, 1-12v DC outlets
 63db sound output (equal to a normal
conversation from 3’ away)
Denver Global Products
23
RAVEN Pumps
RAVEN Pumps Offering
• Opportunity:
• Stocked in Home Centers, Tool Suppliers, &
select Outdoor Power Equipment Dealers
• Offering:
• 1”, 2”, 3” Clear Water Pump
• 3” Trash Pump
• 2” Chemical Pump
• Market:
• 2 SKU’s capture +50% of residential & storm
clean up market
• 2” clear water, 3” trash
Denver Global Products
24
RAVEN Pumps Line-Up
25
Water Pumps – 1”, 2”, 3”
RCWP2
RCWP1
Trash Pump – 3”
RCWP3
Designed for general purpose water
draining:
• Swimming Pools
• Hot Tubs
• Clean Ponds
• Irrigation Uses
Chemical Pump – 2”
Designed for pumping
agricultural & industrial
chemicals
Designed to move debris &
solids up to 3” in diameter
RTP3
Denver Global Products
RCP2
26
RATO Engines
Denver Global Products
Repower With RATO
RATO Engine Offering
 Horizontal Shaft
 210cc
 420cc
 Uses: Tillers, Blowers, Water
Pumps, Pressure Washers, Misc.
 Vertical Shaft
 150cc
 170cc
 Uses: Lawnmowers, Pressure
Washers, etc.
Denver Global Products
27
RATO
ENGINES
RATO Engines Line-Up
Denver Global Products
28
29
Marketing
Denver Global Products
National Advertising With DIY Network
Advertising Details
• 88, 30 second commercials
• 1 Show sponsorship
• Air Dates: April 2015 – June 2015
DIY Network by the numbers…
• DIY Network viewers have an extra
$17,996 to spend each year!
• DIY Network viewers are 17% more likely
to have discretionary income of $20k+
Denver Global Products
30
Marketing Focus – 3rd Party Reviews
• Featured on Uncrate.com & Gizmodo.com, among
others
• Partnered with ToolsInAction.com &
TodaysMower.com
• Featured on T.V. show “Farm Kings” on GAC channel –
8/29, 9/12, 10/10, 10/17
Denver Global Products
31
Marketing & Branding – Website
32
Over 134k Page Views
in 2014
 How To Videos
 Dealer Sign-up
Form
 Detailed Specs
 Photography &
Videos
 Dealer Locator
 Dealer Portal
 Customer Contests
www.RavenAmerica.com
Denver Global Products
Website Highlights
33
Dealer Locator:
 Search by zip, city or state
 Sort by service dealer,
selling dealer or both
Dealer Portal: (shown)





Denver Global Products
Password protected
Marketing collateral
Product specs
Current promotions
Retail financing
Marketing Collateral
• Factory Installed POP
– Explains MPV technology, highlights 3 main features
– Please help your dealers by ensuring this accompanies each
unit on their sales floor
• Expansive Brochure
– Detailed break-down of main features/technology
– In-Use shots, specs, introduction to Denver Global
Denver Global Products
34
Social Media
35
Social Media Contests:
• Follow & Tag
• Winter Adventures
• DIY Campaign
• Prize – YETI Roadie®
Cooler ($250 value)
Denver Global Products
Retail Financing
36
• TD – Raven Yard Card
• Available Now
Raven Yard Card Example
Loan Amount
$4,800
Repayment
Factor
Dealer
Cost
Dealer
Cost
Monthly
Payment
Total
Payments
0% for 36 months
Equal
2.00%
$96
$133
$4,800
3.99% for 48 months
2.25%
1.00%
$48
$108
$5,184
2.99% for 54 months
1.98%
1.00%
$48
$95
$5,132
Term
Denver Global Products
37
Thank You
Denver Global Products