Introductory Psychology
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Transcript Introductory Psychology
Research Methods
Hypothesis
Students’ Hypothesis
Speaking
up in class will kill you.
My Hypothesis
Speaking
up in class will not kill you.
The Scientific Method
Scientific vs. Unscientific
Empiricism
Theory
Describe,
explain, predict
Fits known facts
Predicts new discoveries
Falsifiable
Parsimonious
The Scientific Method
Hypotheses
Hypotheses ≠ Theory
Hypotheses are derived from EMPIRICAL
LITERATURE!!
Population vs. Sample
Research Methods
Descriptive Methods
Observe
and describe behavior
Reactivity
External Validity
Case Studies
Surveys
Random and Representative Sampling
Naturalistic
Observation
Research Methods
Correlational
Research
Correlation
Coefficient
Positive
Negative
No correlation
Research Methods
Experimental Methods
Experimental
and Control groups
Independent and Dependent variables
Independent/Dependent Variables
A researcher is interested in how the
activity level of four-year-olds is affected
by viewing a 30-minute video of Teenage
Mutant Ninja Turtles or a 30-minute
video of Barney.
IV? DV? Experimental Group(s)? Control
Group?
Independent/Dependent Variables
A therapist wants to test a new drug
designed to increase the ability of
teenagers with ADHD to take accurate
notes in class.
IV? DV? Experimental Group(s)? Control
Group?
Independent/Dependent Variables
A biopsychologist wants to know whether
exposure to testosterone in adult female
rats increases their aggressive behavior.
IV?
DV? Experimental Group(s)? Control
Group?
Independent/Dependent Variables
An industrial psychologist believes that
cooling the room temperature may have
an impact on the productivity of workers
on the assembly line.
IV?
DV? Experimental Group(s)? Control
Group?
Research Methods
Experimental Methods
Experimental
and Control groups
Independent and Dependent variables
Extraneous variables
Internal validity
Random
Assignment
Experimenter Bias
Sample Bias
Correlational or Experimental?
A Dartmouth study found that overweight
young women (age 23) earned 6.4% less
than their non-overweight peers.
Additionally, the study found that young
men’s earnings rose 2% for each 4-inch
increase in height.
Correlational or Experimental?
An Australian study reported that MSG does not
cause people to be sick, as previously reported.
The researcher told subjects that he was
studying ingredients in a new soft drink and fed
them either MSG or a placebo in the drink. The
same number and type of symptoms were
reported in both the MSG and the placebo
groups.
Correlational or Experimental?
USA Today reported that the stock market
ends the year with a gain if the Super Bowl
is won by one of the original NFL
members – all the NFC teams and the
three AFC teams (Indianapolis Colts,
Pittsburgh Steelers, and Cleveland
Browns).
Ethics
IRB
Informed consent/voluntary participation
Deception
Confidentiality
Animal Participants