Transcript Lights! Camera! Action! Incorporating Digital Video into

Lights! Camera! Action!
Incorporating Digital Video
into Online Business Courses
Ronald R. Bruce
Gwynedd Mercy University
Tinyurl.com/bruceiacbe
What we are going to do today
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Why create video presentations?
The tools to create them.
How can students access them?
How can we design effective ones?
Why Create Video Presentations?
• Online Courses
– Provides a connection with the instructor, (Hughes,
2009)
• Video introduction to the course
– Lectures aimed directly at course objectives.
– May increase motivation of online students (Choi
and Johnson, 2005)
– Students like the fact that they can stop, rewind
and re-watch difficult parts of the lecture.
(Oberstone, 2008; Hughes, 2009)
– Can watch at convenient times. (Ronchetti,2010)
Why create video presentations?
• Traditional courses
– Provide instructions to do technical things
• Microsoft Excel
– Provide an Alternative Instructional Equivalent for
missed classes.
– Flipped Classroom
The Tools to Create Them
• Basic tools for the PC or Mac
– Jing (free)
– Snagit ($50)
– Screencast-o-matic (free and pro versions)
• Advanced tools for the PC or Mac
– Adobe Captivate ($300), Presenter (HTML5
support)
– Camtasia Studio ($300)
Tools for the ipad
• Explain Everything
– Big files
How can students access it?
• Hosted site
– Youtube
– Screencast.com
– Vimeo
– School-hosted site
– Dropbox, google drive
The production process
• Simple
– Create a presentation
– Narrate and capture with Jing, Snagit
– Share with youtube or screencast
• Complex
– Create a presentation
– Narrate presentation in an MP3 file
– Submit to multimedia expert
Example
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Snagit by Techsmith
Captures areas of screen
Uploads to Screencast.com or Youtube
Copies a URL to the clipboard
URL can be pasted into a LMS.
Designing Good Learning Experiences
Bruce (2013)
“Video lectures need to be more planned,
organized, and structured than a typical
classroom lecture.”
“Need to recognize the the student’s
attention span and the limitations of the media.”
Gagne’s Events of Instruction (1965)
1. Gain the user’s attention
2. Inform the learner of objectives
3. Stimulate recall of prerequisite
information
4. Present information
5. Provide guidance for learning
6. Elicit performance
7. Provide feedback
8. Assess performance
9. Enhance retention and transfer
1. Gain Attention
2. Inform learner - objectives
3. Stimulate Recall
4. Present
Information
Focus
the user’s
attention
Not
a blandGuidance
restatement of
5. Provide
on
thefoundation-level
material.
6.
Elicit
Performance
Bring
the
behavioral
learning
7. Provide
Feedback
The
learning
stuff
-knowledge
Tell a story
8.
Assess
Performance
into
main and
objectives
-9. Enhance
Guided Examples
Retention
-Ask
Present
a problem
the student
to
memory.
-Transfer
Metacognitive
tipsthe
Provide
feedback for
demonstrate
performance
Summative assessment
-learner
Demonstrate
based onthe
their
“ Pause the video and
thought
processes of an
performance.
Make
it memorable
complete this problem,
expert
Assist
in applying the newly
when you are finished,
Encourage
self-reflection
learned
material
to new
resume the video to see the
situations.
solution.”
• Please rate the effectiveness of the following
tools used in this online course.
Group Projects
Discussion Questions
Web Conferences
Very Eff.
Somewhat Eff.
Recorded Video Lectures
Examinations
Weekly Practice Problems
0%
20%
40%
60%
80%
100%
120%
More complex creation process
• http://synergiseducation.com/blog/applyinggagnes-events-of-instruction-to-recordedlectures/
References
Bruce, R.R., (2013), Applying Gagne’s Events of Instruction to Recorded Lectures, Retrieved October
27,2013 from http://synergiseducation.com/blog/applying-gagnes-events-of-instruction-to-recordedlectures/
Choi, H. J., & Johnson, S. D. (2005). The Effect of Context-Based Video Instruction on Learning and
Motivation in Online Courses. The American Journal of Distance Education, 19(4), 215-227.
Gagne, R. M., (1985). The Conditions of Learning and Theory of Instruction. New York: CBS College
Publishing
Hughes, G.D. (2009). Using Videos to Bring Lecture to the Online Classroom. College Quarterly, 12(1),.
Retrieved October 27, 2013 from http://www.editlib.org/p/103547.
Oberstone, J. (2008). Teaching Inventory Management Simulation Using E-Learning Software:
Blackboard, Elluminate Live!, and Jing. International Journal of Advanced Corporate Learning (iJAC), 1(2),
24-30.
Ronchetti, M. (2010). Assessing a new methodology for using video-lectures. In Proceedings of World
Conference on Educational Multimedia, Hypermedia and Telecommunications 2010 (pp. 2127-2135).
Chesapeake, VA: AACE.