Transcript Chapter 1

Chapter 11
Effective Communication
Objectives
• After reading the chapter and reviewing the materials
presented the students will be able to:
• Define communication.
• Understand the role of communication in total quality.
• Recognize inhibitors of communication.
• Communicate by listening.
• Communicate verbally and in writing.
• Improve communications.
Defining Communication
• Communication is the transfer of a message
(information, idea, emotion, intent, feeling)
that is both received and understood.
• Effective communication means that the
message is received, understood, and acted
on in the desired manner. This means that
effective communication may require
persuasion, motivation, monitoring, and
leadership on the part of managers.
Communication Levels
• One on one level communication involves one person communicating
with one other person. This might involve a face to face conversation, a
telephone call, etc.
• Team or unit level communication is communication within a peer group.
This could be a team meeting called to solve a problem or to set goals.
• Company level communication is communication among groups. For
example, a meeting involving various different departments within a
company.
• Community level communication occurs among groups inside the
company and groups outside the company. For example, sales force
communicating with clients or purchasing department communicating
with vendors.
Role of Communication in Total
Quality
• If total quality is the engine, communication is the oil that
keeps it running.
• Much of what total quality is all about depends on effective
communication.
• Some of the key elements of the total quality concept are
customer focus (internal and external), total employee
involvement and empowerment, leadership, teamwork,
decision making, problem prevention, problem solving, and
conflict resolution.
• Each of these elements depends on effective communication.
Process of Communication
• The components of communication are the
message, the sender, the receiver, and the
medium.
• The message is the information, idea, feeling,
or intent that is to be conveyed, understood,
accepted, and acted on.
• There are four basic categories of media:
verbal, non verbal (gestures, body language),
written, and electronic.
Inhibitors of Communication
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Differences in meaning: Words, gestures, and facial expressions can have different meanings
to different people.
Lack of trust: If receivers do not trust senders, they may look for hidden agendas and miss
the message.
Information overload: Managers can guard against information overload by screening,
organizing, summarizing, and simplifying the information they convey to employees.
Interference: Managers must be attentive to the environment in which they plan to
communicate.
Condescending tone: It is a mistake to talk down to employees.
Poor listening skills: Problems can occur when the sender does not listen to the receiver and
vice versa.
Premature judgments: It is important for managers to listen non judgmentally when listening
to employees.
Inaccurate assumptions: Inaccurate assumptions tend to shut down communication before
it has a chance to get started.
Kill the messenger syndrome: Managers who “kill the messenger” when the employee tells
the hard truth will eventually hear only what employees think management wants to hear.
Communicating by Listening
• Effective listening means receiving the message, correctly
decoding it, and accurately perceiving what it means.
• Inhibitors to effective listening: Lack of concentration,
interruptions, preconceived ideas, Thinking ahead,
interference, and tuning out.
• Listening empathetically: Empathic listening means listening
with the intent to understand. It does not mean agreeing to
what is being said.
• Listening responsively: Responsive listening involves seeking
to receive and affirm the messenger as well as the message.
Employees must learn to simultaneously use their ears, eyes,
brains, and hearts.
Becoming Responsive Listeners
• Slow down: Hurrying an employee will inhibit effective communication.
• Allocate your listening time: If an employee wants to talk at a bad time,
set up a time that is more conducive to responsive listening.
• Concentrate fully: Remove all distractions, physical and mental.
• Grant a fair hearing: This means setting aside preconceived notions,
biases, and prejudices.
• Make it easy for the person to talk: A friendly smile, a warm handshake, a
relaxed attitude, a comfortable chair, and reassuring non verbal clues will
encourage the speaker.
• Understand completely: Practice paraphrasing and restating what has
been said and ask questions for clarification to ensure complete
understanding.
• Clarify expectations: Ask, “What would you like me to do?” rather than
making an assumption.
Improving Listening Skills
• Upgrade your desire to listen: Good management
requires that managers listen more and talk less.
• Ask the right questions: Ask questions that will
clarify the message – “Before leaving, can you
summarize your major concerns for me?”
• Judge what is really being said: It involves going
beyond what is said to why it is being said.
• Eliminate listening errors: Listening errors include
failing to concentrate, tuning out, giving in to
distractions, and interrupting.
Understanding Nonverbal
Communication Factors
• Posture, gestures (body language), voice tone, and proximity are
components of non verbal communication.
• Body factors: Posture, body poses, facial expression, gestures, and dress
can convey a message. Managers should be attentive to these body
factors and how they add to or distract from the verbal message.
• Voice factors: Volume, tone, pitch of voice, and rate of speech can indicate
anger, fear, impatience, unsureness, interest, acceptance, confidence, and
a variety of other messages.
• Proximity factors: Where you position yourself when talking to an
employees, how your office is arranged, the color of your walls, and
fixtures and decorations, are all proximity factors. An office that is a
comfortable place to visit sends a message that invites communication.
Communicating Verbally
• Show interest: Look them in the eye, and when in a group,
spread your eye contact evenly among all receivers.
• Be friendly: Be patient, be friendly, and smile.
• Be flexible: Be flexible to put your message aside when
employees are busy dealing with another problem.
• Be tactful: Think before talking – “hammer in the nail without
breaking the board.”
• Be courteous: When communicating verbally, give the
receiver ample opportunities to ask questions, seek
clarification, and state his or her point of view.
Communicating in Writing
• Plan before you write: Decide to whom you are writing, why, and what
you want to say.
• Be brief: In as few words as possible, explain your purpose, state your
points, and tell recipients what you want them to do.
• Be direct: Come right to the point and state it completely and accurately.
• Be accurate: Take time to identify specific dates, numbers, quantities, and
so on. Then double check to make sure they are accurate.
• Practice self editing: In your first draft concentrate on what you are
saying. In your second draft concentrate on how you say it.
Writing Better Reports
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Define the problem: The problem statement for a report should be brief, to the
point, descriptive, and accurate.
Develop a work plan: A work plan is a list of the tasks to be completed and a
projected date of completion of each task.
Gather relevant data: May involve searching through files, reading other reports,
interviewing employees or customers, running tests, or taking any other action
that will yield useful data.
Process finding: Converting raw data collected in the previous step into
information. This involves both analysis and synthesis.
Develop conclusions: The conclusions explain what caused the problem.
Conclusions should be based on hard facts, stated objectively, and free of personal
opinions or editorializing.
Make recommendations: Arrange sequentially in order of priority.
Recommendations should be specific and detailed, indicating time frames, people
responsible for carrying them out, costs, and any other pertinent information.
Communicating Corrective
Feedback
• Be positive: The employee has to act on it. This is
more likely to happen if it is delivered in a positive
“can do” manner.
• Be prepared: Give specific examples of behavior you
would like corrected.
• Be realistic: Make sure the behaviors you want
changed are controlled by the employee.
• Do not be completely negative: Find something
positive to say, and give the employee necessary
corrective feedback.
Improving Communication
• Keep up to date: You cannot communicate what you do not know.
Accurate information is essential in a total quality setting.
• Prioritize and determine time constraints: Analyze your information and
decide what your employees need to have.
• Decide whom to inform: Employees need information that will help them
do a better job or that will help them help fellow employees do a better
job.
• Determine how to communicate: Orally, in writing, one on one, or in
groups.
• Communicate and follow up: Ask questions to determine whether really
gotten the message. Encourage employees to ask you questions for
clarification.
• Check understanding and obtain feedback: Obtain feedback from
employees to ensure progress is being made.
Using Electronic Communication
• Advantages: Messages can be transmitted
rapidly. Messages can be transmitted
simultaneously to more than one person.
Messages can be acknowledged electronically.
• Disadvantages: Inability to transmit body
language, voice tone, facial expression, or eye
contact. Overuse of electronic
communication, and sending frivolous
messages.
Interpersonal Skills
• Interpersonal skills are those needed for people to work
together in a manner that is conducive to both personal and
corporate success.
• Recognition of the need: Historically, the focus of the staffing
process has been technical skills and paper credentials.
• Careful selection: Interpersonal skills like listening, patience,
empathy, tact, open mindedness, friendliness are mad e a
part of the selection process.
• Training: Interpersonal skills can be learned.
• Measurement and reward: Built in to the reward system and
normal performance appraisal process.
Perceptiveness Among Employees
• Value people: Improving people is the best
way to improving competitiveness.
• Give people what you want to get back:
People who are loyal to others are likely to be
the beneficiaries of loyalty.
• Make cooperation a habit: Cooperation in the
workplace means using we instead of I and
they.
Personality and Communication
• Introversion versus extroversion: An extrovert is more likely to be a talker,
whereas an introvert is more likely to be a listener.
• Neuroticism versus emotional stability: Emotionally stable people are less
likely to be worriers, complainers, and defeatists.
• Agreeable versus stubborn: Agreeable people are typically friendly. With
stubborn people you have to first earn their trust.
• Conscientious versus undependable: Responsible or irresponsible,
persevering or fainthearted, and steadfast or fickle.
• Open to experience versus preference for the familiar: Original, creative,
imagining, questioning, artistic versus conforming and predictable.
Summary
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Communication is the transfer of a message (information, idea, emotion, intent, feeling) that is both received and
understood.
Effective communication means that the message is received, understood, and acted on in the desired manner.
Some of the key elements of the total quality concept are customer focus (internal and external), total employee
involvement and empowerment, leadership, teamwork, decision making, problem prevention, problem solving, and conflict
resolution. Each of these elements depends on effective communication.
The message is the information, idea, feeling, or intent that is to be conveyed, understood, accepted, and acted on.
Inhibitors of Communication: Differences in meaning, Lack of trust, Information overload, Interference, Condescending
tone, Poor listening skills, Premature judgments, Inaccurate assumptions, Kill the messenger syndrome.
Effective listening means receiving the message, correctly decoding it, and accurately perceiving what it means.
Inhibitors to effective listening: Lack of concentration, interruptions, preconceived ideas, Thinking ahead, interference, and
tuning out.
Listening empathetically: Empathic listening means listening with the intent to understand. It does not mean agreeing to
what is being said.
Listening responsively: Responsive listening involves seeking to receive and affirm the messenger as well as the message.
Employees must learn to simultaneously use their ears, eyes, brains, and hearts.
Posture, gestures (body language), voice tone, and proximity are components of non verbal communication.
Plan before you write: Decide to whom you are writing, why, and what you want to say.
Interpersonal skills are those needed for people to work together in a manner that is conducive to both personal and
corporate success.
Home Work
• Answer Questions 1, 4, 13, 15 on page 182.
• 1. Define: Communication and effective
communication.
• 4. Explain the process of communication.
• 13. Describe how a person can improve his or her
verbal communication skills.
• 15. Explain the steps for improving written reports.