Transcript Folie 1

ADVANTAGE AUSTRIA
Austria’s Internationalisation Agency
ETCF II Study Visit of Turkish Chambers of Commerce
Vienna, May 31st, 2012
Karl Hartleb/Richard Bandera, ADVANTAGE AUSTRIA
Austrian Federal Economic Chamber
Contents
• FDI & Foreign Trade – Importance to the Austrian economy
• ADVANTAGE AUSTRIA — Who are we?
• ADVANTAGE AUSTRIA— What do we do?
• advantageaustria.org – the online platform
Foreign Direct Investment 2010
Austrian DI
FDI in Austria
Value in Million EUR
128.776
106.870
106.439
113.307
119.836
124.266
FDI-Stock 2009
FDI-Stock 2010
20.106
4.682
FDI-Flows 2008
5.313
5.047
FDI-Flows 2009
8.195
4.993
FDI-Flows 2010
FDI-Stock 2008
Source: OeNB
Heart of Europe &
Gateway to the East
• Area:
4.3 mio. km2
• Population: 500 mio.
• Members: 27
• Languages: 23
Source: ABA
Austria: East-West Business Interface
EU foothold for CEE companies
CEE headquarters for Western companies
• Exploit the advantages at the interface
• No longer a one-way street: Eastern European firms are
looking for an EU base
• Bottom-line business location advantages
300 international companies …
… including 28 Fortune 500 firms
– make Austria the pre-eminent CEE headquarters
•
•
•
•
•
•
Proximity to the target market
Infrastructure
Productivity and motivation
Stability
Tax advantages
Quality of life
Austrian FDI in Eastern Europe
Investor
Ranking
Total Inward
Investment
(in EUR billion)
Austrian Share
%
Latest
available
data
Slovenia
1
10.5
49.1
2009
Croatia
1
25.7
28.4
2010
Bosnia-Herzegovina
1
5.3
27.6
2009
Serbia
1
11.8
20.1
2010
Romania
2
50.0
18.1
2009
Slovak Republic
2
36.5
16.2
2009
Bulgaria
2
35.9
15.2
2010
Hungary
3
68.6
13.6
2009
Czech Republic
3
87.3
12.1
2009
Albania
4
2.0
8.7
2008
Macedonia
5
3.1
11.5
2009
Montenegro
5
4.1
8.7
2010
Ukraine
5
33.7
5.9
2010
Poland
8
129.1
3.7
2009
Source: OeNB
Importance of Austrian exports
EUR 122.16 bn. export of goods 2011
EUR 130.76 bn. import of goods 2011
40,000 exporters: 10% of all Austrian companies
55.8% export sales ratio (exports of goods+services/GDP)
Exports account for EUR 3.5bn of additional public sector income
GDP growth rate of 2.0% is export-related
USD 21.994 export per capita: world’s 8th largest exporter
Sources: 1) Statistics Austria, 2) AWO, 3) UNO, 4) WTO
Austrian Exports 2000-2011
140.0
130.8
122.2
Exporte in Mrd. EURO
Importe in Mrd. EURO
120.0
113.7
109.4
Exportquote Waren in %
Exportquote Waren+Dienstleistungen in %
100.0
93.7
97.6
80.0
60.0
58.1
53.3
57.8
55.8
49.2
42.4
40.0
41.5
34.1
38.2
40.5
20.0
0.0
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011*)
Source: Statistics Austria, WIFO
Austrian exports by region 2011
EU-26 69,7%
Asia 9,1%
N-America 5,9%
EFTA 5,7%
GUS-Europe 3,1%
Balkan 1,9%
M-S-O-America 1,7%
Africa 1,2%
Rest of Europe 1,0%
Austral., Oz. 0,6%
EU-12 new
23,1%
EU-14
76,8%
Source: Statistics Austria
Top export markets 2011
Value in bn EUR
2010
2011
38,1
34,5
8,6 9,3
5,0 6,4
5,2 6,0
4,6 5,0
4,1 4,8
3,3 3,8
2,7
3,3 3,7
3,4
2,5
3,0
Source: Statistics Austria
Top-Export products 2011
2/3 of total exports
Source: Statistic Austria
Who offers export support?
Austrian Federal Government
• Business Framework
• Trade Policy
• Export Credit Guarantees and Export Financing
Austrian Federal Economic Chamber
• Austrian Federal Economic Chamber and its international arm:
ADVANTAGE AUSTRIA
• AWO PLUS – ADVANTAGE AUSTRIA Platform together with regional
chambers of commerce
• International network of service centres and marketing offices
Who offers export support?
Private
• Prisma Kreditversicherungs AG, Coface Austria etc.
• Consultants
• Principal banks, forwarding agents etc.
The Austrian Federal Economic Chamber
• Entrusted with governmental responsibilities: statutory
obligation to promote foreign trade
• Financed through membership contributions not tax revenue
• Creation of a customer-oriented service organisation
… and its international arm,
ADVANTAGE AUSTRIA
• Lobbying
• Business development
• Knowledge transfer at home and abroad
Number of exporters
34.000
36.000
38.000
40.000
30.000
26.000
22.500
18.000 19.000
15.000
12.500
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Worldwide Business Support
400,000 companies
40,000 export businesses
Information
Learn more. Faster.
Around 1,100 publications
Coaching
Advice. Support. Guidance.
Events
Making the right connections.
1,200 events a year
ADVANTAGE AUSTRIA — Information
about foreign markets
wko.at/awo: 9,6 million hits
AWO-NEWS: about 150,000 subscribers
EXPORTER’S WEEKLY: 53,000 subscribers
EXPORTER’S: 2 times a year editions about 20,000 copies each
about 1,100 publications:
• Economic Profile
• Country Profile/Report
• Special Profile/Report
• Industry Profile/Report
ADVANTAGE AUSTRIA— Information for
foreign markets
advantageaustria.org: 20 million hits (2010)
company presentations: 13,000 business opportunities in 28
languages
International newsletters: circulation of about 66,882
(30 Trade Commissions)
Fresh View/Austria Export: 6 editions (243 in total, 2010)
various print publications: e.g. Austria your Business Partner
www.advantageaustria.org
Austria’s Internet Platform — Overview
• 196 country sites
• 28 languages (special focus on East European languages)
• 10 Content Partners
• Market place with profiles of 18,000 Austrian businesses
• Business opportunities with more detailed company information
• Listings of all events abroad with details of participating
companies
• Overview of 30 industry sectors
ADVANTAGE AUSTRIA Coaching
Advice. Support. Guidance
ADVICE AT HOME
Initial consultation
ADVANTAGE AUSTRIA Meetings
Market analysis
SUPPORT ABROAD
22,000 customers
•
•
•
•
•
Market entry strategy
In-market support
Investment advice
International procurement
Debt recovery
Market entry
• Market potential and pricing structures
• General legal information
• Import procedure / distribution structure
• Competition assessment / market share
• Provision of business and credit information
• Identifying potential distributors
• First point of contact, organising market visits
• Follow-up action
In-market support
• Organising business trips
• Scheduling appointments, accompanied meetings service
• Credit checks on foreign companies
• Support with preparation and submission of bids or tenders
• Intercultural consulting
• Evaluating the target market, market reports
• Distributor relationship management
Investment advice
• Legal and tax framework
• Finding and recruiting staff
• Locating your business
• Finding sector specialists
International Procurement
• Sourcing advice
• Export requirements
• Supplier contacts
• Finding quality control consultants
• Payment terms
ADVANTAGE AUSTRIA events abroad
2011
Group Exhibitions:
74
Trade Missions:
24
Fact-Finding Missions:
72
Austria Showcase:
80
Catalogue Exhibitions:
Austrian Business Circle:
81
264
Others:
231
Events abroad:
826
Foreign Trade from 1980 to 2011
Austrian Exports to Turkey
Austrian Imports from Turkey
1100
1000
900
800
700
600
500
400
300
200
100
0
1980
1990
2001
2002
2003
2004
2005
2006
2007
2008
2009
 Bilateral trade volume Austria – Turkey 2011: 2,29 bio. EUR
14 times the volume of 1980
5 times the volume of 1990
twice the volume of 2000
Austr. Exports 2011: + 17,6% = EUR 1,25 bio.
Austr. Imports 2011: +17,9% = EUR 1,04 bio.
2010
2011
Structure of Austrian Exports to
Turkey in 2011
Source: Austrian Central Statistical Office (Statistik Austria)
Structure of Austrian Imports from
Turkey in 2011
Source: Austrian Central Statistical Office (Statistik Austria)
Austrian Investments in Turkey
Austria has been the biggest foreign investor in Turkey over the past 3 years:
•
2009: USD 1,02 bio.
•
2010: USD 1,80 bio.
•
2011: USD 2,24 bio.
The biggest single Austrian investments in recent times are in:
•
Energy sector
•
OMV (gas stations, power plants, Nabucco-Project)
•
Verbund (Joint Venture „Enerjisa“ for production and distribution of electricity)
•
Andritz Hydro (installation of hydro power plants)
•
Paper and packaging (Mayr-Melnhof, Mondi)
•
Retailing (Baumax Do-it-yourself Centres)
•
Wood manufacturing (Egger Holzwerkstoffe)
•
Industrial adhesives (Ardex Industrieklebstoffe)
•
Solar panels (Kioto Photovoltaiks)
•
Transport sector
•
Voestalpine (Production of train switches)
•
GATX Rail Europe (tank wagons)
Upcoming events / activities
Main current activities in:
Transport infrastructure, tourism industry, environmental protection, forestry and agricultural technologies.
Upcoming Events:
•
Catalogue Exhibition at the “ANKOMAK 2012 Istanbul”, 6.-10.6.2012
(Intl. Fair for Construction machinery and Construction Technologies)
•
Catalogue Exhibition at the “Bodrum Yacht Show 2012”, Bodrum, 29.8.-2.9.2012
•
Catalogue Exhibition and Austria Showcase at the “ISAF 2012”, Istanbul, 19.-21.9.2012
(International Fair for Security, Health and Safety)
•
Seminar on “Torism Infrastructure in Turkey”, Vienna, 27.9.2012
•
Catalogue Exhibition at the “RENEX 2012”, Ankara, 8.-11.11.2012
(Energy Efficieny Exhibition)
•
Trade Mission “Tourism” to Istanbul, 15.11.2012
•
Austrian Pavillion at the “Logitrans Istanbul 2012”, 15.-17.11.2012
(Transport Logistics Exhibition)
•
Austrian Pavillion at the “ZOW Istanbul 2012”, 17.-20.1.2013
(Supply Fair for Furniture Industry and Interior Design)
•
Austrian Pavillion at the “Istanbul Boat Show 2013”, 9.-17.2.2013
•
Austrian Pavillion at the “IDEF 2013 Istanbul”, 7.-10.5.2013
(Intl. Defence Technology Exhibition)
Thank you for your attention
and every success for the future!
Any questions?
Karl Hartleb/Richard Bandera
AVANTAGE AUSTRIA / Austrian Federal Economic Chamber
[email protected]