Transcript Social stories

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SOCIAL STORIES
TALES OF ENTERPRISE SOCIAL NETWORKS
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INTRODUCTION
Principal Consultant
Cardinal Solutions
Yammer Customer Engagement Partner
Charlotte, NC
Working with Collaboration Technologies since
2004. SharePoint and Yammer Certified
Team member on the Charlotte Area
SharePoint User Group.
@caspug, http://www.casug.org
Proud father of 3 kids under the age of 6. Its
good thing Yammer is available on phones.
@corywilliams59
[email protected]
http://www.cardinalsolutions.com/cardinal/blog/portals.html
Craft Beer Fanatic
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PLEASE
THANK
OUR
SPONSORS!
PLEASE THANK OUR SPONSORS!
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AGENDA
• Enterprise Social Networks
• The Stories (Good and Bad)
• Considerations
• Wrap Up
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ENTERPRISE SOCIAL NETWORKS
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WHAT DOES IT MEAN TO “WORK SOCIALLY”
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THE BIG 3 PERSPECTIVES
• How modern social capabilities will transform the enterprise
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THE STORIES – MOSTLY GOOD
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ORGANIZATIONAL SUCCESS WITH SOCIAL
MEDIA IS FUNDAMENTALLY A LEADERSHIP
AND MANAGEMENT CHALLENGE,
NOT A TECHNOLOGY IMPLEMENTATION.
THE SOCIAL ORGANIZATION: HOW TO USE SOCIAL MEDIA…
GARTNER RESEARCH
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CARDINAL SOLUTIONS
400+ employees, 350+ now on ESN
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Pains
• Most users remote
• Almost never see managers
• Low cross office collaboration
Solution
• Implement social features into SharePoint 2010
(NewsGator)
• Moved to Office 365 and enabled Yammer
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Adoption Strategy
• Grass-roots. Our culture was already forward-thinking
• Blog from CTO
Benefits Attained
• Collaboration grew 3x in first 6 months
• Cross office collaboration increased
• Employees feel more connected to management and peers
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GLOBAL PHARMACEUTICAL
100k employees, 30k now on ESN
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Pains
• Very siloed organization
• Hundreds of portals, portals
explaining portals.
“Prioritize, Align, Simplify”
Solution
• Implement social features into SharePoint 2010 Portal (NewsGator)
• A single information portal
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Adoption Strategy
• Created roles specifically for Community Management
• Numerous engagement activities
• Embedded feeds where users work in SharePoint
Benefits Attained
• Familiar – Employees more comfortable with senior staff
• Ability for users to find information
• Rapid answers to questions
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GLOBAL PACKAGING
7700 Information Workers, 3000+ Social
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Pains
• Very siloed organization
• Hard to find information
• Need to get employees more engaged in
product development
Solution
• Implement Yammer (part of a larger Office 365 rollout)
• Integrated with CRM Online
“Collaboration is the KEY to
Innovation”
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Adoption Strategy
•
•
•
•
•
•
Communication from CEO
Microsoft Day (Picture Booth, “Ask the Experts” table, Live Sessions)
Xbox Giveaway Challenge
Community Managers trained
Engagement video explaining new technologies
Yam Jams planned with executive participation
Benefits Attained
•
•
•
•
New ideas/innovations are being discussed and shared across the globe not just at Corporate
Cost savings discussions are taking place
End user support for applications is occurring between users, lessening reliance on helpdesk
Still growing, 2 months in
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NATIONAL INSURANCE PROVIDER
31k employees, majority on social
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Pains
• Large remote workforce
• Wanted to improve collaboration
“Built for employees by
employees”
• Wanted to improve communication
Solution
• Started with Yammer Standalone
• Integrated into SharePoint 2010
• Now integrated with SharePoint 2013 and lots of other apps
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Adoption Strategy
• What didn’t they do?
• Videos
• Radio Show
• Executive Sponsorship at events, town halls, etc.
• Integrated into a lot of applications
Benefits Attained
• Faster response times to customers
• “Saved more money after implementation than it cost to implement”
• Many more…
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NATIONAL LAW FIRM
2000+ employees, success in pockets
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Pains
• Grow by acquisition, problems with knowledge transfer
• Duplicating effort.
Solution
• Implement social features into SharePoint 2010 Portal (NewsGator)
• A single information portal
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Adoption Strategy
• No real rollout strategy
• Grassroots effort, some groups took to it quickly
Benefits Attained
• Able to spin up new practice areas quickly
• Duplication was decreased as a result of being able to find
the right resource quickly
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GLOBAL RETAILER
2+ Million Employees
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Pains
• One of the largest, most diverse workforces
• Thousands of stores with no common
communication platform
Solution
• Integrated Social into SharePoint sites
Over governance caused
problems with adoption
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CONSIDERATIONS
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KEY SUCCESS FACTORS
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SOCIAL JOURNEY
Method to the Madness
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USE CASES
Share best practices
Launch new products
Manage projects
Adapt and respond to change
Launch Marketing Campaigns
Recognize Top Talent
Build a unified culture
Improve Learning and Development
Improve team alignment
Identify Expertise
Gather Feedback from partners, suppliers, and customers
Improve Onboarding
Collaborate across barriers
Brainstorm and crowd source new ideas
Manage events
Improve company communication
Unite Teams during reorg. or merger/acquisition
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METRICS
Statistics
ADOPTION CENTRIC
• Profile Completion
• % of all users with any activity in last 30 days
• % of communities with any activity in last 30 days
Sentiment
ENGAGEMENT CENTRIC
• Employee survey results – before and after
• Community value
Stories
ROI CENTRIC
• End-user stories!
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WRAP UP
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WRAPPING UP
1) Define the vision
2) Identify the champions
3) Determine key use cases,
but allow viral-ity
4) Work social
5) Iterate and go!
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RESOURCES
• https://success.yammer.com
• https://about.yammer.com/customers
• https://about.yammer.com/moments
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SHAREPINT DIRECTIONS
250 North Trade Street
Matthews, NC 28105
st
1
drink on us, bring your ticket
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Cory Williams
@corywilliams59
[email protected]
http://www.cardinalsolutions.com/cardinal/blog/
RESOURCES
• https://success.yammer.com
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• https://about.yammer.com/customers
• https://about.yammer.com/moments