Transcript Dubai Presentation

TM
An Interactive Marketing Experience
Our Mission
• Drive our client’s business by leveraging
both brand equity and promotional
messages to support their marketing plans
and building sales.
33 Million Square Feet Signs!
“Largest Form of Advertising In The World”
What is a Sky Billboard™
• Sky Billboard™: A message reminiscent
of dot matrix printing produced by our
five aircraft at approximately 10,000
feet or 3,048 meters altitude.
• Each character stands approximately
1,250 feet or 381 meters from top to
bottom.
• Each character takes about 4 seconds
to produce.
• A single twenty character sky
billboard™ can span up to 5 miles or 8
kilometers across the sky yet be easily
read by your target audience.
• We can skytype in English, Spanish,
German, French, Italian, and some
dialects of Japanese and Chinese.
Banners, Blimps & Skytyping Nothing Compares to Skytyping
in Size or Reach
Sky Billboard™ Coverage
Area Calculation: 30 degree area of circle is (30/360)*pi*(r)^2 = (30/360)*3.1415*(15)^2 = 58.9 sq. miles
Area of rectangle = 15*5 = 75 sq. miles
Total Area = 58.9+58.9+75 = 192.8 sq. miles
15 Miles
or
24
Kilometers
Total Area = 192.8 sq.
Miles
or
499.87 sq. kilometers
Impact Map – Los Angeles
Coverage Area for a typical 20 Sky Billboard ™ flight over the top metro cities across the
U.S.: Radius of Circle= 30 miles; Area of Circle = 2,826 miles2
Impact Map – New York
Coverage Area for a typical 20 Sky Billboard ™ flight over the top metro cities across the
U.S.: Radius of Circle= 30 miles; Area of Circle = 2,826 miles2
Skytyping is Cost Effective and
Efficient
Example Market; New York, NY
•
Market population/density per square mile = 24,408 (2000 census)
•
Square miles covered by one skytyped message = 193
•
Potential viewer impressions per skytyped message = 4,710,744
•
Number of skytyped messages displayed = 10
•
Total potential viewer impressions = 47,107,440
•
Outdoor ad viewership factor = 65%
•
Net viewer impressions = 30,619,836
•
Divided by 1,000 = 30,619
•
Total cost of skytyping campaign = $15,000.00 (half the cost of one spot during
network news)
•
CPM = $0.51
Skytyping
Compares
Favorably to
Traditional Media
Costs
Depending on the
targets specified,
Spot TV in NY will
exceed a CPM of
$30/m
Local radio about
$5/m
Why Skytyping?
• Reach mass audiences
• Appeals to all demographics
• Skytyping is a one-of-a-kind aerial medium
• Interactive marketing experience – great recall, great retention
• Variable copy – not static (can even be programmed on the fly!)
• Access to premium events, and access to where no other
advertising can be displayed
• Generates collateral media
Strategic Uses of
SkyTYPING
• Brand launches, brand awareness
• Corporate identity – have your own skytyping squadron
• Call to action/increase “dot.com” hits
• SMS SkyTexting – creating instant ROI and lead generation
• Guerilla marketing
• Use skytyping to create unique television commercials
• Static displays
• Air shows
• Events or geographic locations where advertising is not easily
available
A Sampling of our Clients
13
Total Sponsorship Available
14
™
For International and National Skytyping campaigns or Airshow Sponsorships, Please Call: 1-888-SKYTYPE.
West Coast Skytypers
Skytypers, Inc.
10650 San Sicily Street
Las Vegas Nevada 89141
Tel: 1-888-SKYTYPE
Fax: 866-479-2582
Email: [email protected]
CEO/Squadron Commander
Greg Stinis – [email protected]
PRESIDENT
Stephen Stinis – [email protected]
East Coast Skytypers
SNJ-2 Corporation
c/o Atlantic Aviation Route 109,
Republic Airport
Farmingdale, New York 11735
Tel: 1-888-SKYTYPE
Fax: 631-350-1583
Email: [email protected]
Flight Leader
Larry Arken – [email protected]