Transcript YOUNG EINSTEIN ONLINE TUITION - ACS (Independent)

YOUNG EINSTEIN ONLINE
TUITION
YoungEinsteinOnline.Com
(For presentation only, does not exist)
Done By:
M.Shahdan
Niraj Mohan
Selwyn Lim
Calvin Setiawan
Clement Tan
Company Profile
Online Tuition Classes featuring innovative technology and latest
Primary and Secondary School Syllabus coverage
Young Einstein Online Tuition
• Portable Multimedia Software
• Most up-to-date E-learning
software system
• No more tiring travelling time
• Available ANYTIME, ANYWHERE
• Our Customers are ready to
pay the suggested prices of
$500 per month and $700 for
initial cost
YoungEinsteinOnline.Com
Company Structure - Management
Management
1. Controlling
2. Representation
3. Sales / Acquisition
Finances / Law
Technology /
Innovation
Marketing
Admin / Human
Resources
Teaching
Taxes
Patents
Contracts
Development
Research
Innovation
Market Research
Sales Opportunities
Advertising
Human Resources
Correspondence
Statistical Analysis
Sourcing Teaching
Material
Teaching Modules
Online Worksheets
YoungEinsteinOnline.Com
Company Structure - Teaching
Primary
School Modules
Supplementary
Secondary
Test Papers
Students
Online Tuition
Headquarters
Q&A
Online Worksheets
& Test Papers
Archive
Enrichment Classes
YoungEinsteinOnline.Com
Market Opportunities
Target Group – Students from 6 years to 16 years
Tuition Market
-Dominated by the traditional home tuition or tuition centres
 Changing mindset
-Online tuition not well-explored
- Promising Market
- Singapore’s island wide broadband scheme
- Tablet PCs being introduced in many schools (primary and secondary)
YoungEinsteinOnline.Com
Market Opportunities
In the press….
http://www.asiaone.com/News/Educatio
n/Story/A1Story20080606-69368.html
http://asia.tmcnet.com/news/2008/09/1
5/3650295.htm
http://media.www.bgnews.com/media/st
orage/paper883/news/2006/02/03/Camp
us/ELearning.Gaining.Popularity1598602.shtml
YoungEinsteinOnline.Com
Market Opportunities
Advertising & Marketing
Schools
e.g
Beacon
Internet
e.g Google
Advertisement
and Marketing
YoungEinsteinOnline.Com
Magazines
e.g TIMES
Competitors
Home
Tuition
Other
online
tuitoning
services
• Strengths: Well-established
• Our success plan: 24/7
tuition, No travelling
• Strengths: Has more
experience in the market
• Our success plan: Brainbooster games (Sudoku),
24/7 tuition
YoungEinsteinOnline.Com
Competitors
Home Tuition
Services
Online Tuition
Services
Local
Flotuition
International
iDiscipulus
Examstutor
YoungEinsteinOnline.Com
eTutelage
Core Success Factors
Promising
Location
Increasing
popularity (elearning)
Easy
Marketing
Low
Running
Costs
YoungEinsteinOnline.Com
Reasonable
starting price
Business Situation
First Month
Cost
Details
Amount
Internet
$520
Printing
$70
Printer
$500
2 teachers
$6,000
Total Cost
$6,090
Gross Profit
$39,200
Net profit
$33,200
YoungEinsteinOnline.Com
First Year
Worst
Realistic
Best
Maintenance Cost
Internet
$1,850
Printer
$500
Printing
$1,840
2,344
2,680
Operational Cost
Electricity Cost
$200
Teachers salary(2) $33,000
$36,000
$39,000
Teachers’bonus($
75/student)
$3,000
$3,600
$4,200
Google
Advertisement
$1,000
$1,500
$2,000
Total Cost
$38,690
$45,994
$50,430
Marketing Cost
YoungEinsteinOnline.Com
First Year
Worst
Realistic
Best
Gross
Profit(earning
from school fee)
$217,000
$347,200
$434,000
Total Cost
$38,690
$45,994
$50,430
Net profit
$178,310
$301,206
$383,570
Notes :
The student is charged for $700 for the
first month as webcam is provided
The worst case is 5 students/teacher,
Realistic:8 students
Best :10 students
YoungEinsteinOnline.Com
SWOT
Strengths
• Niche Market
• Increase in IT awareness
• Increase in working and
busy parents
• Cheaper and better
Technologies
• Higher Educational
Demands
• More computer usage
Weaknesses
• Employment of teachers
• Costly fees
• Awareness towards
online tuitions
• Higher educational
demands
• Schools with minimal
funding
YoungEinsteinOnline.Com
SWOT
Opportunities
• Singapore’s Island-wide
broadband plan
• More schools turning to
IT
• Schools using online
services
• Schools which will use
online services
Threats
• Other online tuition
services
• Schools which create
own online services
YoungEinsteinOnline.Com
Thank You for Your Kind
Attention!
YoungEinsteinOnline.Com