Transcript Document

www.FoodLogiQ.com
North Carolina Fresh Produce Safety Task Force
February 10th, 2009
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Meeting Objectives
 Present a case study of an industry led national traceability initiative in the
livestock industry highlighting lessons learned and best practices that may
be applicable to the produce traceability initiative
 Share what we are doing around the statewide traceability initiative in
North Carolina
 Showcase our recommendation and solution for a cost effective solution
to practically implement the produce traceability guidelines focused on
small growers
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Topics for Discussion
 Canadian Livestock Traceability Case Study
 Produce Traceability Solution
 Summary & Next Steps
 About FoodLogiQ
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The Canadian Livestock Traceability
System (CLTS)
 Pro-active initiative by Canadian cattle industry
 Successful industry/government partnership
 Phased in implementation – 10 years
 Industry Sustainable
 National Standards
 99% program compliance
 Invaluable assistance during BSE Investigations
 Multi-species
 Value-Added services
 WLIC/USDA
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Value Chain System
Industry Associations
Universities/Research
Independent VA systems
Processors
Retailers
Restaurants
Consumers
Value Chain System
Livestock
Industry
Web Service
Interface
Direct System Access
(optional)
Accounts
- Primary
- External
- Administrator
Premises ID
GIS Mapping
Mandatory
Data
CLTS
Direct System Access
(optional)
Age Verification
Group/Lot &
& Value Added Events
Individual Animal ID
Movement & Traceback
Cattle, Bison, Pork, Poultry, Sheep
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Audit,
Certificates
& Zoning
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Critical Success Factors for ValueChain Traceability
 Willingness to share information
(defined information sharing protocol)
 Partner with existing, successful
entities, using established programs
and technology
 Work at the speed of commerce
 Participation and closed private data
loop between all livestock sectors
 Value to entire chain, beginning with
producers
 Maximize benefits from existing
system
 Automate only where it lowers cost
or adds value
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Canadian Cattleman’s Identification Agency
Client Name: Canadian Cattleman’s Identification Agency (CCIA)
Solution Description: Livestock Traceability
Region: Canada
Vertical: Association
The Canadian Cattle
Identification Agency is an
industry initiated and
established trace back system
designed for the containment
and eradication of animal
disease.
The Canadian Cattle Identification Agency is an industry initiated and established trace back
system designed for the containment and eradication of animal disease. Established in 1998,
CCIA has developed the only mandatory national traceability program for the cattle industry and
works with the Canadian Food Inspection Agency to insure the food safety of the Canadian
cattle industry. Largest private livestock traceability system in the world. Owned and managed
by the CCIA
Traceability is based on three pillars: 1) Premises ID, 2) Animal & Product ID and, 3) Animal &
Product Movement tracking.
Handheld readers and web
services for farmers
RFID Ear Tag

World Leader since 1998

>99% Compliance

Enabled BSE traceback & industry recovery in 2003

90,000+ Producers

320 million transactions (5 million per month)

Traceability of exported product (i.e. COOL)

Successful partnership across association and government bodies

Links to Packers (i.e. Cargill for age verification)
Next Phase :
• Canadian Cattlemen’s Association and Canadian Beef Breeds Association Value Chain
Initiatives
FoodLogiQ.com | 1007 Slater Road, Suite 400, Durham, NC 27703 | P: 866.492.4468
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Topics for Discussion
 Canadian Livestock Traceability Case Study
 Produce Traceability Solution
 Summary & Next Steps
 About FoodLogiQ
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Produce Traceability Initiative
Q1 2009
• Obtain Company Prefix for
growers, packers and
repackers.
 Unique identification of products
(cases) from the farm (first packer)
• Assign GTIN Numbers
according to GTIN assignment
strategy from associations
 If product is repacked, linkage of
incoming case code to new outgoing
code
Q3 2009
• Provide GTIN Info to Buyers for
use in scanning and retail POS
systems
 Capturing and storing of data by
every receiver all along the supply
chain
Q3 2010
• Encode lot code info in a
barcode and in human
readable format on cases
Q1 2009
2011
• Read & Store Info on Inbound
cases
2012
• Read & Store Info on Outbound
Cases
 Final tracking outbound from DC to
retail store, restaurant
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Identify farm of origin, assign GTIN, track farm to ECO
•
•
•
•
Data collection for item level label printing - grower, GTIN, product, harvest, field code, etc.
Geo code based
Linked to Google Maps for ease of traceback and recall
Includes info on 3rd party audits, self-audits, label testing for pesticides and pathogens
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Pre-print labels for small growers
Data Collection and Ordering Item Labels
Label Printing
Item Labels
Item Labels Linked
to Case Labels
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Case Level Traceability Example
Farm and Product information
available in ERP system for
each supplying farm.
PD417 style 2D barcode
contains Farm ID, Product ID,
and Unique Serial Number that
can be entered on ECO or
FoodLogiQ website to trace
product origin.
Optional: GS1-128 Barcode
contains GTIN number for
Produce Traceability Initiative
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Item Level Traceability – PLU Sticker
PLU Number for manual
entry at checkout
GS 1 Databar for
scanning at retail
checkout – links to
ECO GTIN
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Item Level Traceability – Clamshell Label
PLU Number for manual
entry at checkout
FoodLogiQ Farm
Code for text
message or web
based information
GS 1 Databar for
scanning at retail
checkout – links to
ECO GTIN
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Item Level Traceability - DataBar
 All labels will be pre-printed for contract growers
 The Label will have:
• A DataBar that ties to the case GTIN
• Printed PLU
• Internal “Field Code” for text messaging or web access unique based on defined
granularity (i.e. grower, field, production lot)
 Association at printing versus in the field
• GLN (GS1 packing location code)
• Product
• Harvest date range
• Grower/field/block
 Web interface to printing company to order labels for field or packing
house x weeks in advance of harvest
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Traceability Expertise…
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Traceability Expertise…
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Topics for Discussion
 Canadian Livestock Traceability Case Study
 Produce Traceability Solution
 Summary & Next Steps
 About FoodLogiQ
FoodLogiQ Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved.
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Traceability Lessons Learned
 Importance that it is an industry led initiative
 Key is continual investment – it cannot be a static one time investment
through grant money – programs must be sustainable
 It must drive value to growers and the industry
• For growers they should be able to gain access to new markets or new
customers (especially for differentiated producers)
 Solutions must be consumer oriented
• Where consumers can gain access to more information about products – this is
appealing to manufacturers and retailers (not just country of origin but production
practices, recipes, promotional information)
 There needs to be a catalyst organization that drives the initiative
FoodLogiQ Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved.
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Topics for Discussion
 Canadian Livestock Traceability Case Study
 Produce Traceability Solution
 Summary & Next Steps
 About FoodLogiQ
FoodLogiQ Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved.
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Who We Are - FoodLogiQ Fast Facts
 Leading On Demand Food Safety Software provider of food Quality, Safety &
Defense best practices and systems.
• Web-based software tools sized appropriately for small and large organizations
• Traceability, audit and lab testing, product labeling, local/sustainable initiatives and quality
management systems (GFSI and ISO 22000 standards based).
 Ten years of deep industry experience. FoodLogiQ is the only software provider
managing a national RFID traceability system in North America.
 Clients include large and small growers, grower associations, food manufacturers,
grocers and restaurants
• International Clients: Canadian Cattle Identification Agency, Wisconsin Livestock
Identification Consortium, Seneca Foods, Aramark, EU Center of Excellence, UNC Chapel
Hill
• Local: NC Choices, May’s Meats and Eastern Carolina Organics
“The goods news for the industry is that over 40% of companies surveyed plan to spend at least $20M dollars
in 2008 to improve the traceability of products across the links of their supply chains….For companies
seeking cross – enterprise traceability and food safety solutions consider products from FoodLogiQ…”
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Customers and Solutions
FoodLogiQ Software
Sample Clients
Value Chain Management
o OnDemand Traceability
o Audit and Lab Testing
o Quality Management System
Clarkston Consulting
Centers of Excellence
o
Strategy Development and Execution
o
Process Design and Development
o
Quality and Regulatory Management
o
Integration Technologies
o
Training and Change Management
o
Emerging Technologies (RFID, UCCNet)
Business Solutions
o
Enterprise Resource Planning
o
Integration of Demand-and-Supply
o
Trade Promotion Optimization
o
Innovation/Product Lifecycle Management
o
Business Analytics/Segmentation
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Consumer and Customer Insights
o
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