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Sentiment Analysis Based on Chinese Thinking Modes Yang Liang Outline Introduction Thinking models Description of Chinese Sentiment Expression Model Implicit Chinese Sentiment Expression Mining Based on LSA Experiment Setting and Evaluation 2 ir.dlut.edu.cn 2015/7/17 Introduction Sentiment analysis ——a popular research topic in NLP in recent years ◆ Blog ,twitter, comment Sentiment analysis in China ◆ phase level, sentence level(COAE) ◆ Less work in passage level Our work ◆ relationships between thinking modes and language ◆ Chinese sentiment expression model and LSA 3 ir.dlut.edu.cn 2015/7/17 Outline Introduction Thinking models Description of Chinese Sentiment Expression Model Implicit Chinese Sentiment Expression Mining Based on LSA Experiment Setting and Evaluation 4 ir.dlut.edu.cn 2015/7/17 Thinking models Spiral Graphic Mode and Straight Line Mode Concreteness and Abstractness Scatter view and Focus view 5 ir.dlut.edu.cn 2015/7/17 Spiral Graphic Mode and Straight Line Mode Spiral Graphic Mode ◆ reflects in the passage organization ◆ the topic of the passage is discussed after examples Straight Line Mode ◆ focus on deduction and thinking in a straight line way ◆ tend to state their views directly and frankly 6 ir.dlut.edu.cn 2015/7/17 Spiral Graphic Mode and Straight Line Mode Example ◆ (1) Chinese: “他被眼前的一幕震惊了。” English: “He was shocked by what he saw.” ◆ (2) Chinese: “经过反复的思考,我终于得到了完美的答案。” English: “I got a perfect answer after deeply thinking.” 7 ir.dlut.edu.cn 2015/7/17 Thinking models Spiral Graphic Mode and Straight Line Mode Concreteness and Abstractness Scatter view and Focus view 8 ir.dlut.edu.cn 2015/7/17 Concreteness and Abstractness Concreteness ◆ Chinese uses quantities of specific words, shapes, sounds and description to illustrate abstract things Abstractness ◆ English tend to implement general vocabularies and their variants to express abstract feelings or opinions, such as “-ion”, “-ance” and “-ness” 9 ir.dlut.edu.cn 2015/7/17 Concreteness and Abstractness Example ◆ (1) Chinese: 土崩瓦解。 English: Disintegration ◆ (2) Chinese: 有志者,事竟成 English: When there is a will , there is a way. 10 ir.dlut.edu.cn 2015/7/17 Thinking models Spiral Graphic Mode and Straight Line Mode Concreteness and Abstractness Scatter view and Focus view 11 ir.dlut.edu.cn 2015/7/17 Scatter View and Focus View Scatter View ◆ Chinese tend to emphasize unified whole ◆ Example : more than one verb is used in one Chinese sentence Focus View ◆ English pay more attention to logical reasoning or deduction ◆ express their feelings or emotions briefly thinking 12 ir.dlut.edu.cn 2015/7/17 Scatter View and Focus View Example ◆ (1) Chinese: 他拿着课本走进了教室。 English: He walked into the classroom with a textbook in hands. ◆ (2) Chinese: 他们俩青梅竹马,两小无猜 English: The boy and the girl were playmates in their childhood. 13 ir.dlut.edu.cn 2015/7/17 Outline Introduction Thinking models Description of Chinese Sentiment Expression Model Implicit Chinese Sentiment Expression Mining Based on LSA Experiment Setting and Evaluation 14 ir.dlut.edu.cn 2015/7/17 Description of CSE Model Quantification of “Spiral Graphic Mode” ◆ emotion-determining words mostly locate the end part of Chinese sentences ◆ the closer ai locates the tail, the larger the score(ai) will be score A 1 position ai count a | A score ai i 15 ir.dlut.edu.cn 2015/7/17 Description of CSE Model Quantification of “Concreteness” ◆ Chinese sentiment expression, verb also plays an important role,“脸红”“溃败” ◆ the highest priority to adjective, then the higher priority is given to the verb, finally other words are processed n score a Wi i 16 m adj W j l verb j Wk k ir.dlut.edu.cn 2015/7/17 Description of CSE Model Quantification of “Scatter View” ◆ View window to simulate the Scatter View ◆ fixed at 6 Extend Resource ◆ CRF,COAE 17 ir.dlut.edu.cn 2015/7/17 Description of CSE Model Quantification of Similarities between Thinking Modes ◆ The similarities between Chinese and English ◆ Example: 1) Chinese: “这个酒店什么都好,就是服务让人失望。” English: “Every aspect about the hotel is ok except the disappointing service.” 2) 脸红,blush 18 ir.dlut.edu.cn 2015/7/17 Outline Introduction Thinking models Description of Chinese Sentiment Expression Model Implicit Chinese Sentiment Expression Mining Based on LSA Experiment Setting and Evaluation 19 ir.dlut.edu.cn 2015/7/17 Implicit Chinese Sentiment Expression Mining Based on LSA The Criterion of Implicit Emotion Sample ◆ Emotion expressed in an indirect way ◆ the implicit emotion articles ,low scores ◆ group of samples are chosen to determine the threshold,(from DUTIR Emotion Ontology ) Implicit Emotion Classification Based on LSA ◆ LSA, relationships between the implicit samples and the seed samples score j Ai sim Ai , s jk score s jk k 20 ir.dlut.edu.cn 2015/7/17 Outline Introduction Thinking models Description of Chinese Sentiment Expression Model Implicit Chinese Sentiment Expression Mining Based on LSA Experiment Setting and Evaluation 21 ir.dlut.edu.cn 2015/7/17 Experiment Setting and Evaluation Experiments of Chinese Thinking modes in different domains ◆ Corpus , three domains, 4000 hotel reviews, 1608 electronics reviews and 1047 stock reviews ◆ result 22 ir.dlut.edu.cn 2015/7/17 Experiment Setting and Evaluation Elec ◆ adding each Chinese thinking mode the precision has increased. ◆ elec-pos reviews is not increasing obviously——too much noun 23 ir.dlut.edu.cn 2015/7/17 Experiment Setting and Evaluation Stock ◆ stock-neg data set is not good ◆ great number of specialized words exist and part of them does not appear in DUTIR emotion ontology 24 ir.dlut.edu.cn 2015/7/17 Experiment Setting and Evaluation Experiment of Chinese sentiment expression model and LSA ◆ Experiment results on ChnSentiCorp Lexicon Semantic CSE Pos 1575/1828(86.16%) 1502/1828(82.17%) 1575/1828(86.16%) Neg 1727/2163(79.84%) 1811/2163(83.73%) 1827/2163(84.47%) Total 3302/3991(82.74%) 3313/3991(83.01%) 3402/3991(85.24%) ◆ Statistic data of implicit samples Pos-Implicit Neg-Implicit Total 25 Lexicon 751/1575(47.68%) 836/1827(45.76%) 1587/3402(46.65%) ir.dlut.edu.cn CSE 640/1575(40.63%) 624/1827(34.15%) 1264/3402(37.15%) 2015/7/17 Experiment Setting and Evaluation Secondary classification by implementing LSA ◆ Macro-Average-Precision of different methods in ChnSen 26 ir.dlut.edu.cn 2015/7/17 Thanks for your attention 27 ir.dlut.edu.cn 2015/7/17