Transcript Marketing & Business Development Summit

Marketing & Business
Development Summit
Welcome and Introduction
Phillip Rosebrook, JR
Business Mentors
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Welcome
Our Host JC Restoration
Thank you to our sponsors
Recognition
A Business Mentors event
Networking
Schedule and breaks
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Housekeeping
Cel Phones
Bathrooms
Facility requests
Buses and transportation
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Expectations
Take occasion to think about your
business
Think strategically
Networking discussion
Sponsors - your partners in success
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A Few Words
Phil Rosebrook, Sr, President Business
Mentors
Warner Cruz, CR, President JC
Restoration
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Leadership, Marketing and
Success
Tips on Growing a Successful
Restoration Company
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Headlines this Past Year
Unemployment
Collapse of credit
markets
Political conflicts
Middle East conflicts
Tiger Woods
Sovereign debt
concerns
Earthquakes and
natural disasters
Home price collapse
Uncertainty
Massive deficits
John & Kate
Health care
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What Can you Do?
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What you Can Control
Your attitude
Make your place of work a reprieve from
everyday problems
Positive environment
Providing a valuable service to people in
need
Contribute to worthwhile causes
Provide opportunities for people working in
your companies
Build something of lasting value
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Building a Company of
Value
Build a solid foundation
Create a strategic growth plan
Get out of the trenches
Proactive not reactive
Focus on quality and service
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Marketing, Growth &
Success
Elements of a successful organization
Vision
Growth
Culture
Proactive & Strategic
Rational not emotional decisions
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Growth & Development is
Optional
QuickTime™ and a
decompressor
are needed to see this picture.
Aging is fundamental
growth is strategic and
optional
One year of experience
repeated?
Key to success is inside
not outside your
organization
Development needs to be
planned - discipline
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Realities
Insurance companies are making rapid
changes
Cost of business is increasing
Cost of borrowing will likely increase
Competitive environment is being redefined
Evolution of an industry
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Discipline
"People are always blaming their
circumstances for what they are. I don't
believe in circumstances. The people
who get on in this world are the people
who get up and look for the
circumstances they want, and if they
can't find them, they make them.”
George Bernard Shaw
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Perspective
“We work not only to produce but to give
value to time” –
Eugene DeLacroix
Most restoration companies are missing
opportunities or are not effectively using
resources
Restoration is a good business
Strong purpose
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Your Best Investment
“Life is too short to waste. Dreams
are fulfilled only through action,
not through endless planning to
take action.”
David J. Schwartz
Days to weeks, weeks to
years…
What are your personal goals?
What are your strategic
business goals?
Are you spending time or
investing your time?
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Your Reality
“I am my message “
- Gandhi
Your perceptions of your reality is all
that you have
You are in control of your perceptions
Your attitude drives the company and
will be reflected by your entire team
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Hypothetically Speaking
Are you working to
live or living to
work?
Are you defined by
your business or do
you define your
business?
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Restoration Survival
Exceptional performance
Success will is result of proactive
achievement of pre-planned results
Success today does not assure a
successful tomorrow
Imagine it, plan it, achieve it
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Marketing as Tool for
Success
Better Mousetraps
do not create
success
Team effort
Restoration is still a
relationship
business
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QuickTime™ and a
decompressor
are needed to see this picture.
Challenges
Failure is an opportunity to define you
and your company
Character is forged through challenges
Most anyone can lead when things are
going well
Unfettered success can be dangerous
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Opportunity
Use challenges to define leadership
Failure is only an option when that is the
end
An awesome responsibility
Focus, persistence and discipline
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Value From Summit
Networking
Partners in your business success
Educational opportunities that enhance
your company
Broad-based marketing ideas that will
help you grow your company
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Goals of Summit
Marketing is a tool for success
Sessions designed to grow sales, build
your team and improve leadership
Most marketing discussions strategic
Marketing not sole responsibility of
marketing department
Learn to be more effective leader
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A Challenge to Consider
Exhibit strong optimism - Be Happy!
Embrace a beginners mind and
continuous improvement
Be the driving force for your company’s
success
Create a proactive plan and involve
your team
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The Journey
The gift of today
Set up short term victories
Celebrate success
Aim high
Takes no more time to create a
successful company
Define and achieve your championship
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Closing
Live life fully today
Embrace challenges as opportunities
Build a strong & empowered team
Have discipline and be committed to
your plan, your team, your future
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Thank You
Phillip Rosebrook JR, CR
[email protected]
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