Transcript Low-Cost, Yet Effective Marketing Strategies

Introducing…
CommuteInfo
CommuteInfo
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Establishing ERH:
a better
to work
Our way
Journey
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History
• The Southwestern
Pennsylvania Commission has
promoted ridesharing and
alternative commuting options
for almost 30 years
• Ridesharing efforts have
intensified during two oil
crises’, two Port Authority
strikes and major highway
projects
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Ridesharing Program Redesign
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ERH Service – pre 1999
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Redesigning ERH
The Challenges
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Service area:
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Existing Service:
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10 counties (core region)
3 states
Multiple work destinations
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Employer Involvement:
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No ETC’s
Making it easy…no work
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The service itself:
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Service providers:
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No region-wide taxi service
10 public transit operators
Some GRH services operated
by TMA’s as a benefit to
members
Previously operated service by
one of the largest employers
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Meaningful to the commuters
Accessible regardless of
location
Responsive and time-sensitive
Cost efficient
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During calendar year 2006,
34 registered CommuteInfo
vanpool groups operated each
workday carrying over 400
people. Over 95% of these
groups brought commuters from
5 counties as well as from West
Virginia and Ohio into either
downtown Pittsburgh or
Oakland. The other 5% traveled
reverse commutes.
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In addition, 236 registered
carpool groups provided rides to
over 500 passengers.
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Research, research, research
Emergency Ride Home:
A Survey of Current Programs and Issues
Submitted By: Ian L. Todreas, ERG
[email protected]
December 11, 2002
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RFP Going Once,
Compare Annual Average Costs
Twice, Three Times?
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Regrouping
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Committee
members helped
continued
research on
other ERH
programs
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Then one day…
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The Light Bulb
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ERH – How does it work?
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The commuter simply makes
arrangements to get home.
The commuter can check the
list of suggested resources for
help in identifying a provider,
but they can also choose a
provider not on the list.
The commuter then arranges
for the ride, pays and gets a
receipt.
The commuter submits the
refund application and receipt
to CommuteInfo for
processing.
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ERH – How does it work?
Processing the Refund Application
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ERH – How does it work?
Checking on Customer Satisfaction
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Letting Commuters Know
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Results to Date…Next Steps
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Average of 950 commuters
eligible for service
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Only 6 ERH rides have
been taken since January
2006
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Totaling less than $200 in
rides
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Questions?
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Contact Information
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Website: www.CommuteInfo.org
Email: [email protected]
Toll-free Phone: 1-888-819-6110
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