Transcript Slide 1 – Who we are - Canadian Media Guild

CBC beyond 2015
Marc-Philippe Laurin
CMG President at CBC
and
Dan Oldfield
Senior Staff Representative for CMG
Montréal, November 15, 2013
Who we are
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5,000 CBC employees
and freelancers
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Dedicated
Skilled
Highly productive
Above all, loyal
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6,000 media workers across the country
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Thank you for inviting us
Our approach
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Inquiry-based exercise
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Will public broadcasting still be essential
beyond 2015?
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What elements of public media will be important
in 2015?
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What stands in the way?
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What is the strategy to ensure that the CBC
survives and thrives beyond 2015?
Are we relevant?
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A known source of Canadian storytelling
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Contribute to citizen education and democracy
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Set a standard for public broadcasting – be something
to every Canadian
The “must-haves” beyond 2015
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Connecting Canadians
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Local presence
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Courageous newsgathering
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Showcasing and developing Canadian talent
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Engaged with all of Canada as it is, not just as it
used to be
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Exploiting technologies with a focus on optimal
service to Canadians
What stands in the way?
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Lack of understanding in the public about what
public broadcasting brings and its mandate
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Precarious funding model
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Lack of arm’s-length relationship with the
government
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Regulatory regime under pressure – what will that
mean for CBC?
Strategies for a relevant CBC
beyond 2015
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Include the public in an effective, meaningful and
ongoing conversation about the value of CBC
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Set as a priority the demand for a sustainable funding
model
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Leverage our biggest strength – our people
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Build on communities in everything we do
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Develop bold plans for CBC to play a central role in
bridging the various divides in the country
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Push the CRTC to get back to its social policy purpose
Good questions
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1
As an individual employee, team, show, station, what can you do to
address the Beyond-2015 challenges?
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What will you need now and over the next 5-10 years to meet these
challenges?
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2
What role (s) does the CBC play in your community?
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How has this changed in the last 20 years, and what do people say
about that?
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How does it need to change over the next 5-10 years?
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3
In your view, what part of CBC is best positioned to be where we
need to be beyond 2015?
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What other similar organization can we look to for best practices?